How do “Emotional Experiences” from Customers Impact a Customer-Centric Organization?

Recently, our Rutgers Business School Executive Education team spoke with Frank Eliason from Brain + Trust Partners.

Frank Eliason joined our team last year and worked with us to deliver a customized Mini-MBA™: Customer-Centric Management (CCM) certificate program for one of our corporate clients.  In this discussion, we focused on why it’s so important to share real “emotional experiences” and stories from customers to drive change within an organization.

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