Taking advantage of evolutionary factors for consumer marketing

Professor Kristina Durante discusses implications of her research that connects buying decisions to evolution.

Wed, April 18, 2018

Sex sells. But when? New research by Kristina Durante, associate professor of marketing at Rutgers Business School, shows how evolutionary factors hardwire consumer behavior in ways that marketers can predict.

Watch business insight:

Press: For all media inquiries see our Media Kit

Taking advantage of evolutionary factors for consumer marketing

U.S. Election Assistance Commission releases report conducted in partnership with Rutgers

Professor's new research identifies three elements of reconnecting successfully

Two professors receive Bright Idea Award for their accounting research

Taking advantage of evolutionary factors for consumer marketing

Related Insight & News

U.S. Election Assistance Commission releases report conducted in partnership with Rutgers

Professor's new research identifies three elements of reconnecting successfully

Two professors receive Bright Idea Award for their accounting research