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Rutgers Business School News

Work begins to spread federal investment among more business owners

Monday, December 12, 2016

"This is an opportunity to make a contribution to the national economy,” said Professor Jeffrey Robinson who is the founding assistant director of The Center for Urban Entrepreneurship and Economic Development at Rutgers Business School. More ›

TAGS: Business Development Grants Jeffrey Robinson The Center for Urban Entrepreneurship and Economic Development

Rutgers Business School News

Strength in entrepreneurship, economic inclusion lands Rutgers federal grant

Monday, October 3, 2016

The effort by Rutgers will include marketing and a multi-media education campaign across the country. "Our focus is how do we increase the number of minority technology folks who can take advantage of these grants," Professor Jeffrey Robinson said. More ›

TAGS: Collaborative for Technology Entrepreneurship and Commercialization Entrepreneurship Grants Jeffrey Robinson Social Impact The Center for Urban Entrepreneurship and Economic Development

Rutgers Business School News

Business community symposium showcases Newark’s expanding economic potential

Friday, June 10, 2016

The symposium "Driving the Rising Tide of the Greater Newark Business Community: Higher Education’s Role as a Strategic Partner," featured cross-sector community partnerships and explored opportunities for expanding those networks to integrate Rutgers Business School and Rutgers University – Newark even more deeply with the city of Newark.  More ›

TAGS: Business Development City of Newark Social Impact The Center for Urban Entrepreneurship and Economic Development Undergraduate

CUEED Media Coverage

Chicago, IL
Tuesday, November 29, 2016

National Real Estate Investor

The Center for Urban Entrepreneurship & Economic Development Executive Director Lyneir Richardson published in National Real Estate Investor regarding revitalizing city neighborhoods.

The opening of a new retail store or restaurant can quickly bolster a neighborhood, creating cascading benefits for the residents ranging from access to healthy food and convenient services to increased property values and safer streets.

Here are six snapshots of how the opening of retail stores dramatically upgraded Chicago neighborhoods that had fallen on lean times:

Full Article

Newark, NJ
Monday, November 21, 2016

U.S. News & World Report

4 Things Social Entrepreneurs Need in a B-School
Strong programs in social enterprise balance quantitative classes with strategy courses, experts say.

Investigate what recent grads are doing: Jeffrey Robinson, associate professor at the Rutgers Business School at Rutgers, The State University of New Jersey—Newark and New Brunswick, says prospective students should target b-schools whose grads are making an impact through social enterprise.

One way to do that, Robinson says, is to determine whether the winners of the school's pitch competitions for entrepreneurs or its startup incubators actually followed through on their projects and whether you find their projects compelling.

"You don't want sloppy projects," he says. "You want projects with some substance to them."

Full article

New Brunswick, NJ
Monday, November 21, 2016


Gerard Adams, the founder of social impact startup accelerator, FOWNDERS, and the founder of "Voice of Generation Y" publication Elite Daily, will be speaking at Rutgers Business School on November 30 at 6:30PM. Adams' talk, at 100 Rockafeller Road Room 2071 in Piscataway Township, New Jersey, is free to attend with registration.

Attendees may register here:

Adams' talk is part of Rutgers' Community Entrepreneurship Series which brings influential members in the tri-state area to Rutgers to inspire and collaborate with the Rutgers business community on startup funding, sales leadership and training and excellence in executing new business ideas. The event is a collaborative meetup being held by Rutgers Center for Urban Entrepreneurship & Economic Development, the New Jersey Technology Council and Scarlet Startups.

Gerard Adams was recently named to Magic Johnson's coveted 32 Under 32 List and gave his TEDx talk at New Jersey Institute of Technology in September 2016. In 2015 Adams sold the company he cofounded, Elite Daily, to the Daily Mail for $50 million. In 2016 Adams founded FOWNDERS, the social impact startup accelerator based in Newark New Jersey to empower other entrepreneurs from Newark, New Jersey, where Adams was raised. FOWNDERS' mission is to give back to the community by lifting entrepreneurs with resources once thought unimaginable.

Regarding his talk at Rutgers, Adams said "Rutgers' Business School is a pillar of the New Jersey economy and among the best institutions for entrepreneurs globally. That energy--that vibe--that shows young entrepreneurs that they can come from anywhere resonates with me."

"Gerard Adams means it when he says 'Leaders Create Leaders,' said Assistant Director Alfred Blake of Undergraduate Entrepreneurship Programs in a nod towards Adams' self-produced television series, Leaders Create Leaders. The Millennial Mentor, from his rise leading up to Elite Daily and then FOWNDERS has proven time and time again his ability to keep an audience on the edge of its seats--wanting more."

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NJ Spotlight
Newark, NJ
Tuesday, November 8, 2016

NJ Spotlight

Business incubators, venture capital, labs and tools, and entrepreneurial expertise are fast becoming available across the Garden State.

A number of New Jersey universities are seeing it as part of their role to encourage business incubation.

New Jersey's future economic vitality is linked to entrepreneurial innovation, coordinating and leveraging resources, noted Michele Siekerka, president and CEO of the New Jersey Business and Industry Association, at its recent Innovation Summit at the Princeton Plasma Physics Laboratory.

"New Jersey was the Innovation State. New Jersey is the Innovation State," she said. "Collaboration between industry, academia, and government is essential."

Rutgers Business School is part of Newark Venture Partners, which will soon take applications to fund a second round of companies.

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Newark, NJ
Thursday, November 3, 2016


The event recognized four CEOs as top innovators and leaders in their industry:

  • Adenah Bayoh, founder and CEO of Adenah Bayoh and Companies
  • Kevin Cummings, CEO and president of Investors Bank
  • Paul Hoffman, CEO and president of Liberty Science Center
  • Gene Muller, founder and CEO of Flying Fish Brewing

The award presentations were followed by a panel discussion involving this year's honorees and moderator Edward Horton, partner at Citrin Cooperman.

During the panel, Cummings discussed how great opportunities can sometimes come from disappointments, which is how he came to find himself in his current position. According to Cummings, his displeasure with his former job as a CPA motivated him to take a position as chief operating officer at Investors Bank.

"I took a situation that was a negative and turned it into a great opportunity," he said.

Bayoh's journey, escaping from the Liberian Civil War at age 13, has also influenced her business practices and her determination.

"I was able to feel the opportunity and really feel that this country is special in the sense that, if you have the will and passion to really do something, the possibilities are there," she said. "So, I really took advantage of the opportunity and didn't miss any school from the seventh grade to college, because I understood the importance of education."

Full Article

Westfield, N.J.
Wednesday, October 12, 2016

Steve Forbes highlighted some of the greatest business leaders of his generation in hopes of inspiring the next generation in a speech given at the State Theatre New Jersey in partnership with the Rutgers Business School on Sept. 25. The business school event that attracted close to 900 attendees from both the university and the surrounding community was part of an ongoing celebration of Rutgers' 250th anniversary.

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New Brunswick, NJ
Thursday, September 22, 2016

The Daily Targum

The Center for Urban Entrepreneurship and Economic Development offers classes at Rutgers Business School to help craft makers establish an Etsy shop to sell their products, according to the Rutgers Business School website.

Etsy is an online store where you can buy and sell handmade and vintage items. There is a unique variety of items that include jewelry, bath and beauty products, to name a few.

"The program started by Etsy, they develop the curriculum and they find an Etsy seller who lives in the area and have them teach the course," said Becky Garcia, the instructor of the Rutgers class.

Etsy Craft Entrepreneurship Workshop

Etsy often partners with libraries and community centers to set up this workshop for crafters, she said.

Garcia has been selling items on Etsy since 2010, and her shop has taken off since. She got her bachelor's degree from Yale University in American Art and Material Culture, and a master’s degree in American Material Culture.

Full Article

Chicago, IL
Wednesday, September 14, 2016

CRAIN' Chicago Business

Standing on the corner of 39th Street and King Drive on the site of the soon-to-open Mariano's in Bronzeville, Lyneir Richardson stares admiringly—not at the grocer's shiny new sign, but at the vacant lots across the street.

"Look at those 'For Sale,' signs," he says. "They weren't there a few months ago. (The Mariano's store) is a catalytic type of investment. The question is, what other retail should be here that will help continue strengthening the neighborhood?"

Richardson, executive director of Rutgers Business School's Center for Urban Entrepreneurship and Economic Development, and CEO of Chicago Trend, or Transforming Retail Economics of Neighborhood Development, says his new for-profit social enterprise company, backed by the John D. and Catherine T. MacArthur Foundation and Chicago Community Trust, has three advantages that will help it build top-tier retail developments in Bronzeville, Chatham, Pullman and other neighborhoods on the South and West sides: data, development contacts and dollars.

To get independent businesses and major chains like Chipotle and Target to move into "transitional" neighborhoods, Richardson says, Trend is using sophisticated analysis and newly collected data about neighborhood buying power. It's also banking on relationships with retailers he and his co-founder, Robert Weissbourd, have formed over a collective 50 years in the real estate and development worlds, plus $7 million in prestigious MacArthur funding that will be used as an incentive for retailers to move into places they might otherwise overlook.

Richardson moved to New Jersey in 2009 to run former Newark Mayor Cory Booker's economic development effort and eventually joined Rutgers University as executive director of its Center for Urban Entrepreneurship and Economic Development. He'll commute weekly as he runs both operations.

Full Article

New York City, NY
Tuesday, July 5, 2016

With so much of the election talk focusing on Wall Street, it's easy to overlook issues that are important to the small-business community. Small businesses are responsible for two-thirds of new job growth, meaning what affects them has big consequences for our whole economy. And there's more at stake than just economics. "It's not just about job creation," Professor Jeffrey Robinson told Marketplace reporter Mark Garrison. "It's about what small business owners do in the local community."

Listen to the full story:

New Delhi, India
Monday, June 13, 2016


The London Business School (LBS) recently felicitated Rana Kapoor, managing director and chief executive officer, Yes Bank for his "exemplary contribution to entrepreneurship and innovation" at the India Business Forum (IBF) 2016, the annual flagship conference of the London Business School India Club.

LBS is one of the most prestigious business schools and has been consistently ranked among the top business schools in the world.

June 1, the day he was felicitated, incidentally, marks 36 years in the banking industry for Kapoor.

An alumnus of the prestigious Shri Ram College of Commerce, Kapoor went on to do an MBA from Rutgers Business School, New Jersey, US.

Full Article

Daily Record
Rockaway, NJ
Thursday, June 2, 2016

Daily Record

Bergen Botanicals, a company that specializes in indoor landscaping, is opening a retail location and will hold a grand opening celebration on Saturday from 10 a.m. to 6 p.m.

The company is owned by Brian Bergen, who is a West Point graduate, former Army officer and Apache Helicopter Pilot turned entrepreneur. In 2014, while attending Rutgers Business School, Bergen won first place in a business plan competition hosted by the university and got $20,000 in seed money to help bring his business idea to life.

Bergen used the money to start the company that provides corporate interior landscape services in New York and New Jersey, including holiday decorating, living walls and plant rentals.

Full Article

Tampa Bay, FL
Monday, May 9, 2016

Florida Politics

The Tampa Bay Regional Planning Council unanimously voted Monday to have staff members discuss strategies with a representative of the Rutgers Business School and its Center for Urban Entrepreneurship and Economic Development.

“It’s exciting,” said former Pinellas County Commissioner Barbara Sheen Todd. Todd, who serves on the TBRPC, said she had asked that the center’s representative, Lyneir Richardson, come to speak to the group.

Todd said she decided to contact the Rutgers group because it offered something different in strategies and had been awarded a national grant to work in urban areas around the country. Unlike other agencies or companies who want money in return for recommendations, the Rutgers group has its own. And Richardson said Rutgers will help communities find grants and other funds to help accomplish their goals.

Full Article

New York, NY
Thursday, April 7, 2016


Could Bernie Sanders, a self-described "democratic socialist" and Wall Street's biggest critic, be an entrepreneurial genius?

A closer look at the ideas and methods propelling the 'Feel the Bern' phenomenon, and interviews with entrepreneurial experts, show that the Sanders campaign has displayed plenty of business smarts tailored to today's market.

"An entrepreneur is someone who understands a particular market segment, who can energize that base and who can get it to take action," said Lyneir Richardson, executive director of The Center for Urban Entrepreneurship and Economic Development at Rutgers Business School.

"Bernie Sanders is speaking to a segment that not only other politicians but most big corporations want to figure out how to sell to: millennials," Richardson said.

"Everyone's going after that demographic right now, and millennials are responding to Sanders in a way that the rest of the country and business world is watching and learning from."

Full Article

Newark, NJ
Monday, February 15, 2016


Marcela Zuchovicki speaks five different languages: English, Spanish, French, Portuguese and German.

She has lived and worked in five countries and in four different states within the U.S.

Today, at age 54, she runs a multimillion-dollar, global management and strategic advisory firm specializing in financial services with offices in Bangalore, India — from her home office in Phillipsburg.

Zuchovicki created a fair-trade company — Jalima Coffee — that would encourage the import of gourmet, organic Mexican coffee to the U.S. in 2004.

The coffee was sold in 250 stores — including Whole Foods — within six months.

That boom was short-lived.

In an effort to keep Jalima Coffee afloat, she attended the Entrepreneurship Pioneers Initiative program at The Center for Urban Entrepreneurship and Economic Development at Rutgers Business School-Newark in 2009.

To supplement her income while managing Jalima Coffee, Zuchovicki had been providing bookkeeping and financial services on a freelance basis since 2007.

“I ended up going by myself to India in 2011 to create the infrastructure for what would become (Jalima & Associates),” Zuchovicki said.

“I used all of my experiences and everything that I learned through my different careers and volunteer opportunities to create my own strategic management tools that would help companies grow.”

Zuchovicki’s virtual bookkeeping and financial services firm currently serves nearly 200 clients around the world by employing 250 employees in both the U.S. and Bangalore, India.

“We are virtual in bookkeeping and financial services, but we also provide strategic management solutions,” she said. “We create resilience programs that provide personality and behavioral assessment tools in which to create effective change and build efficiencies.”

Full Article (PDF)
Weston, MA
Wednesday, December 2, 2015

So 2015 wasn’t exactly “your” year... Maybe you didn’t get that promotion or raise, you flunked the interview, or you didn’t meet company goals.

You want better. Instead of hoping your luck will change, take control of your career now so that 2016 becomes the year you got that well-deserved pay bump, the dream job or the job title you’ve been yearning for.

That first step to greener pastures starts here: make a catalog of your accomplishments.

An achievement is a big picture deliverable versus a job duty, says Alfred Blake, assistant director of undergraduate entrepreneurship programs at Rutgers Business School—Newark and New Brunswick in New Jersey. It’s the difference between saying, “This year I engaged 5,000 customers and converted 30% to the premium subscription” and “I called 5,000 customers.”

Full Article

New Brunswick, NJ
Tuesday, September 29, 2015

The Daily Targum

Tashni-Ann Dubroy is not the type of woman to back down from a challenge.

The Rutgers MBA graduate lived up to the challenge at 18, when she immigrated to the United States from Jamaica, applied to a medley of colleges and was denied any scholarships and admission.

She lived up to the challenge when she instead applied, and then attended community college in New York City, and then transferred into Shaw University on scholarship in Raleigh, North Carolina. Years later, she would walk on the same campus grounds, except instead of being a student, she was president.

When she was at the business table at BASF, she was over her head, she said. She had no business experience, but she wanted to contribute to the discussion. So she took the first step to developing a sense of business savvy, and eventually enrolled in the Rutgers Business School MBA program, where she chose to study marketing.

“I have reaped significant returns on my investment on my Rutgers MBA,” she said.

Full Article
New Brunswick
Monday, September 28, 2015

Jeffrey A. Robinson, who teaches courses in social entrepreneurship at Rutgers Business School’s Management and Global Business department, hopes to be able to impact his undergraduate students with some of the smaller seminars and joint faculty work with the Honors College. "I do work on social innovation and entrepreneurship, and how do you use entrepreneurship to solve social problems, which is one of the college’s themes this year," Robinson said.

Read the full story 

New Brunswick, NJ
Thursday, September 24, 2015

The Daily Targum

Reji, a 20-year-old Rutgers Business School junior, is one of six young men who acquired $290,000 in seed funding on Sept. 22 for Drizzle SMS, a mobile app that pays users to text their friends by placing small banner ads in personal conversations. Rewards are distributed in forms of “Drops,” which can be translated into cash, PayPal, Amazon gift cards and charity donations.

There are organizations on campus that support hundreds of students' creative endeavors, such as The Center for Urban Entrepreneurship and Economic Development (CUEED) and organizations like the Rutgers Entrepreneurial Society, said Jeffrey Robinson, associate professor of management and entrepreneurship in the Rutgers Business School and director of CUEED.

“When I first arrived at Rutgers, we were teaching one or two courses and had 20 or 30 students,” Robinson said. “And then more and more students found out, and we had to increase the number of sections and then we created the minor and we opened it up across the University.”

With the concentration in entrepreneurship, Alfred Blake, assistant director of Undergraduate Entrepreneurship Programs, said he wants to give students actual professional experience.

Full Article

Herald Tribune
Sarasota, FL
Monday, September 21, 2015

Herald Tribune

Do you think an elevator speech has more impact going up rather than down? What if the building only has two floors?

The term was coined by Vanity Fair editor Michael Caruso and has nothing to do with Otis elevators. There are many differing opinions on what constitutes a great elevator speech. I decided to seek varying opinions and let you decide how to create or refine the elevator speech for your business.

Said Alfred Blake, assistant director of undergraduate entrepreneurship programs at Rutgers Business School, "Will you spend another Netflix Friday alone? That depends on your pitch. The perfect elevator pitch is the lure that leaves the listener wanting more. Your pitch must create enough intrigue to warrant another date."

"Many people think strictly about business when discussing a pitch," Blake said.  "I liken pitching to a date."

"Is your pitch attractive? Questions to ask: Is your message appealing, who else believes you, do you own it, is it authentic? Compared to dating, these qualities are: appeal, validation, confidence and trust."

Full Article

Edison, NJ
Friday, September 18, 2015

Aloo gobi. Mattar paneer. Dal tadka.

Akhil Shah grew up on dishes like these, Indian staples prepared by his mother. But he knows that meals like these are unfamiliar to many, and that busy people who enjoy home-cooked meals don’t have the time to seek out new ingredients and learn how to prepare them.

So Shah, a 24-year-old Rutgers Business School graduate who lives in Edison, created Chutney Chefs.

“It kind of fit my need,” said Shah, who began working on the business concept in July 2014 while employed as a claims specialist for Liberty Mutual. “I work a full-time job, and right now I have a mom who is able to make food for me. But I was thinking long term. I love Indian food, and also, there are a lot of first-generation, American-born Indians that can use this.”

He also realized that plenty of people are interested in Indian food but that making it at home can be “really complicated, with the spices and the prep,” he said. “It’s becoming more and more popular, more restaurants are popping up. If people can (have this at home) to fit a busy schedule, why not?”

Home cooks agreed: Chutney Chefs launched in January, and Shah receives between 70 and 80 orders a day from New Jersey and 10 other states.

Full Article