Marketing MBA Curriculum
Credit totals may vary per group depending on the courses taken.
Speak with an advisor for questions related to degree completeness.
This concentration is comprised of 5 courses (15 credits).
(Choose 2 courses)
|22:630:617||Pharmaceutical Marketing Research*||3|
*Note: Marketing Strategy is required in addition to one of the two remaining courses: Marketing Research OR Pharmaceutical Marketing Research.
(Choose 3 courses)
|22:630:677||Advanced Marketing Research||3|
|22:630:680||Advanced Pricing Strategy||3|
|22:630:601||Advertising and Promotion||3|
|22:799:663||Demand Management for Value Chains||3|
|22:630:619||Managing the Pharmaceutical Sales Organization||3|
|22:630:674||Marketing and Society||3|
|22:630:653||Marketing High-Technology Products and Services||1|
|22:630:683||Multicultural Markets & Urban Development||3|
|22:630:617||Pharmaceutical Marketing Research||3|
|22:630:618||Pharmaceutical Product Management||3|
|22:630:640||Special Topics: Marketing Channels||3|
*Note: This course also counts toward elective credit for the Supply Chain Management concentration.
**Note: Pharmaceutical Management students that have a double concentration with Marketing have to take:
- Pharmaceutical Marketing Research – as marketing required
- Pharmaceutical Product Management – as marketing elective
- Managing the Pharmaceutical Sales Organization – as marketing elective
- Marketing Strategy – as marketing required
- 1 additional marketing elective from the elective marketing courses
Contact the Marketing Department
Professor Ashwani Monga
Professor and Department Chair
1 Washington Park, Room 940