Marketing MBA Curriculum

Course and credit requirements have changed for current Part-Time MBA students (enrolled prior to Fall 2017) who have opted to switch to the new 54-credit curriculum. Please visit this page for a full breakdown of adjusted curriculum requirements for the 54-credit Part-Time MBA.

 

Credit totals may vary per group depending on the courses taken.
Speak with an advisor for questions related to degree completeness.

This concentration is comprised of 5 courses (15 credits).

 

Required Courses
(Choose 2 courses)

Course # Title Cr
22:630:604 Marketing Research* 3
22:630:609 Marketing Strategy 3
22:630:617 Pharmaceutical Marketing Research* 3

*Note: Marketing Strategy is required in addition to one of the two remaining courses: Marketing Research OR Pharmaceutical Marketing Research.

 

Electives
(Choose 3 courses)

Course # Title Cr
22:630:677 Advanced Marketing Research 3
22:630:680 Advanced Pricing Strategy 3
22:630:601 Advertising and Promotion 3
22:630:613 Brand Management 3
22:630:606 Business-to-Business Marketing* 3
22:630:610 Consumer Behavior 3
22:799:663 Demand Management for Value Chains 3
22:630:615 Digital Marketing 3
22:630:641 International Marketing 3
22:630:619 Managing the Pharmaceutical Sales Organization 3
22:630:674 Marketing and Society 3
22:630:653 Marketing High-Technology Products and Services 1
22:630:678 Marketing Insights 3
22:630:604 Marketing Research 3
22:630:683 Multicultural Markets & Urban Development 3
22:630:617 Pharmaceutical Marketing Research 3
22:630:618 Pharmaceutical Product Management 3
22:630:602 Product Innovation  3
22:630:603 Retail Management  3
22:630:608 Sales Management 3
22:630:621 Services Marketing 3
22:630:640 Special Topics: Marketing Channels 3
22:630:682 Web Analytics 3

*Note: This course also counts toward elective credit for the Supply Chain Management concentration.

**Note: Pharmaceutical Management students that have a double concentration with Marketing have to take:

  • Pharmaceutical Marketing Research – as marketing required
  • Pharmaceutical Product Management – as marketing elective
  • Managing the Pharmaceutical Sales Organization – as marketing elective
  • Marketing Strategy – as marketing required
  • 1 additional marketing elective from the elective marketing courses

 

More Information

 

Contact the Marketing Department

Professor Ashwani Monga
Professor and Department Chair
1 Washington Park, Room 940
973-353-1668