Marketing Research Insights and Analytics (MRIA) MBA Curriculum
Credit totals may vary per group depending on the courses taken.
Speak with an advisor for questions related to degree completeness.
This concentration is comprised of 6 courses (18 credits).
Foundation Course Requirement: Data Analysis and Decision Making (22:960:575; 3 credits) is part of the MBA Curriculum and is required for all students who choose this concentration.
|22:630:677||Advanced Marketing Research||3|
|22:960:641||Analytics for Business Intelligence||3|
Any MBA electives may be taken for breadth; The following courses are recommended for those seeking depth. It is possible to receive a dual concentration in Marketing by taking one additional (3 credit) Marketing elective.
|22:630:617||Pharmaceutical Marketing Research||3|
|22:630:655||Customer Relationship Management||3|
|26:799:675||Marketing Models (PhD level)||3|
Contact the Marketing Department
Professor Chan Choi
PROFESSOR AND DEPARTMENT VICE CHAIR
100 Rock, Room 3139