Marketing Research Insights and Analytics (MRIA) MBA Curriculum

Credit totals may vary per group depending on the courses taken.
Speak with an advisor for questions related to degree completeness.

This concentration is comprised of 6 courses (18 credits).

Foundation Course RequirementData Analysis and Decision Making (22:960:575; 3 credits) is part of the MBA Curriculum and is required for all students who choose this concentration.


Required Courses

Course # Title Cr
22:630:604 Marketing Research 3
22:630:609 Marketing Strategy 3
22:630:610 Consumer Behavior 3
22:630:677 Advanced Marketing Research 3
22:630:678 Marketing Insights 3
22:960:641 Analytics for Business Intelligence 3



Any MBA electives may be taken for breadth; The following courses are recommended for those seeking depth. It is possible to receive a dual concentration in Marketing by taking one additional (3 credit) Marketing elective.

Course # Title Cr
16:960:576 Survey Sampling 3
22:630:617 Pharmaceutical Marketing Research 3
22:630:655 Customer Relationship Management 3
22:630:679 Web Analytics 3
22:960:608 Business Forecasting 3
26:799:675 Marketing Models (PhD level) 3


More Information


Contact the Marketing Department

Professor Chan Choi
100 Rock, Room 3139