Marketing Research Insights and Analytics (MRIA) MBA Curriculum

Course and credit requirements have changed for current Part-Time MBA students (enrolled prior to Fall 2017) who have opted to switch to the new 54-credit curriculum. Please visit this page for a full breakdown of adjusted curriculum requirements for the 54-credit Part-Time MBA.


Credit totals may vary per group depending on the courses taken.
Speak with an advisor for questions related to degree completeness.

This concentration is comprised of 6 courses (18 credits).

Foundation Course RequirementData Analysis and Decision Making (22:960:575; 3 credits) is part of the MBA Curriculum and is required for all students who choose this concentration.


Required Courses

Course # Title Cr
22:630:604 Marketing Research 3
22:630:609 Marketing Strategy 3
22:630:610 Consumer Behavior 3
22:630:677 Advanced Marketing Research 3
22:630:678 Marketing Insights 3
22:960:641 Analytics for Business Intelligence 3



Any MBA electives may be taken for breadth; The following courses are recommended for those seeking depth. It is possible to receive a dual concentration in Marketing by taking one additional (3 credit) Marketing elective.

Course # Title Cr
16:960:576 Survey Sampling 3
22:630:617 Pharmaceutical Marketing Research 3
22:630:655 Customer Relationship Management 3
22:630:679 Web Analytics 3
22:960:608 Business Forecasting 3
26:799:675 Marketing Models (PhD level) 3


More Information


Contact the Marketing Department

Professor Chan Choi
100 Rock, Room 3139