Curriculum for Marketing Major

Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.

Required Courses
(9 credits)

Course # Title Cr
29:630:374 Consumer Behavior 3
29:630:385 Marketing Research 3
29:630:452 Marketing Strategy 3

 

Electives
(9 credits)

Course # Title Cr
29:630:363 Advertising 3
29:630:368 Retail Marketing 3
29:630:369 New Product Planning 3
29:630:370 Business-to-Business Marketing 3
29:630:371 International Marketing 3
29:630:372 Services Marketing 3
29:630:401 Sales Management 3
29:630:475 The Branding of Fashion & Other Creative Pursuits 3
29:630:486 Independent Study in Marketing* Credits by arrangement
29:630:490 Internship/Cooperative* Credits by arrangement
29:630:428 Marketing and Society 3
29:630:495 Marketing Cooperative Education 6
29:630:497 Special Topics 3
29:630:498 Brand Management 3
29:630:499 Marketing Consulting for Small Business 3

*Must have prior approval by RBS Undergraduate Programs Office to register.

 

Course Descriptions