Fall 2017 Lean Startup Program

Last Occurrence: Thursday, December 7, 2017 12:30pm - 5:00pm
100 Rockafeller Rd, Room TBA, Piscataway, NJ 08854
Livingston Campus
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The Lean Startup Methodology, developed by Silicon Valley entrepreneurs Steve Blank and Eric Ries has been adopted at Stanford, Columbia, Caltech and many other universities as well as corporations, government and business organizations, and the National Science Foundation.

The Lean Startup Program offered by NJ SDBC at Rutgers University has been carefully curated from multiple sources and will be conducted in a “flipped classroom” format that allows more time to discuss practical applications of the concepts. Attendees will be part of small problem-solving teams that include a mix of business owners, entrepreneurs, and Rutgers business students.

The program includes the following 5 sessions:
Session 1 Exploring the Entrepreneurial Mindset: Opportunity Recognition; Lean Startup Principles;Customer Development Model; Team Presentations
Session 2 Customer Discovery Phase: Stating the Business Hypothesis and Business Model Canvas;Testing the Problem and the Solution to Determine “Problem-Solution Fit”
Session 3 Customer Validation Phase: Get Ready To Sell and Run Test Sale; Develop Company and Product Positioning and Metrics; Testing for Validation; Turning Idea into a Minimum Viable Product (MVP)
Session 4 Customer Creation and Company Building Phases: Accelerating Sales Success; Focus on Demand Generation and Finding a Scalable, Repeatable, and Profitable Business Model; Designing a For- mal Organizational Structure
Session 5 Beyond Lean: Developing Storytelling and Pitching Skills; Board of Directors; Fundraising and Control issues; Final Team Presentations

Who should attend:

  • Existing business owners seeking new ways to grow
  • Early stage entrepreneurs with a new business or product idea
  • Anyone interested in learning how to develop an Entrepreneurial Mindset and cutting edge methods for starting up a business and implementing new ideas

Registration Link:


  • Orientation: Thursday, October 19, 2017, 1pm - 4pm;
    All participants need to attend the orientation. A course outline, textbook, BOSI Analysis and other materials will be distributed. Initial project teams will be formed; business idea and team guidelines will be shared.
  • Sessions 1-5: November 2, 9, 16, 30 and December 7, 12:30pm -5pm



  • $250 (includes five days of training, materials and lunch)


  • Participants who have attended Business Plan Workshop at NJSBDC - Middlesex Co. will receive 50% discount. To obtain a promo code, please email at njsbdcnb@business.rutgers.edu or call 848-445-8790

TAGS: Entrepreneurship Lean Startup Machine New Jersey Small Business Development Center at Rutgers New Brunswick Rutgers Business School