RN SBDC 360 Integrated Marketing Retreat

Last Occurrence: Friday, November 17, 2017 9:00am - Saturday, November 18, 2017 4:00pm
1 Washington Park
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The 360 Integrated Marketing Retreat learning objective is to teach small businesses how to create an integrated marketing campaign/program over multiple platforms to ensure that the business is targeting their ideal customer. This is done through multiple touch points to Acquire, Engage, Retain Customers, turning them into loyal advocates. This course is geared for small business owners who are looking to implement, measurable digital marketing strategies.

The learning objectives include:

  1. Understanding your product value to the Customer;
  2. Understand your customer’s buying decision process by implementing effective lead generation and Engagement tactics, the Buyer/Customer Journey & Personas (TOFU,MOFU, BOFU);
  3. Create a marketing campaign dashboard based on your business model, resources and budget;
  4. Understand marketing metrics and key performance indicators used to evaluate the impact of marketing efforts and where the revenue is coming from;
  5. Know about affordable digital marketing productivity and automation tools in order to decide the ones most ideal and cost effective for the business.

To register please visit the following link: https://www.eventbrite.com/e/360-integrated-marketing-retreatrnsbdc-tickets-32065086537?aff=rbs

Contact Information: 

If you have any further questions, please contact Rutgers Newark SBDC at (973)-353-5950 or rnsbdc@business.edu

TAGS: Entrepreneurship Integrated Marketing Communications New Jersey Small Business Development Center at Rutgers Newark Rutgers Business School