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Rutgers Business School News

Rutgers Mini-MBA: Business Management for Military and Veterans Helps Battlefield to Boardroom Transition

Wednesday, March 16, 2016

This year, Military Times ranked Rutgers Business School as the third “Best for Vets” business school in the country. “We are so proud of this ranking. It is extremely meaningful work to help veterans. We know that our Mini-MBA program distinguishes us from other business schools that serve our military and veterans in other ways,” says Joseph Schaffer, Associate Dean for Executive Education and Professor of Professional Practice. More ›

TAGS: Best for Vets #3 Business Management for Military and Veterans Executive Education Margaret O'Donnell Military Times Mini-MBA

Rutgers Business School News

I Don’t Spend on Social Because I Don’t Understand It

Monday, March 7, 2016

Someone once told me that this is the response she gets from her boss whenever she tries to get him to even think about social media. “I don’t spend on social because I don’t understand it.” Each time she attempts to explain it, hoping he’d take something away from the TV budget to at least try social.  More ›

TAGS: Christina Murphy Executive Education Mike Moran Mini-MBA Social Media Marketing

Rutgers Business School News

Cloud Computing and Contracts by RBS Faculty Member Paul Humbert

Tuesday, March 1, 2016

Today it is possible to contract for ‘on-demand’ computing which is internet-based whereby shared resources and information are provided, i.e., the phenomenon known as ‘Cloud’ computing. More ›

TAGS: Cloud Computing Executive Education Jackie Scott Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Can you Leverage Supply Chain Trends to Gain Competitive Advantage?

Friday, February 19, 2016

Gartner, Inc has recently released the findings from its 11th annual Supply Chain Top 25 report in which Gartner analysts highlighted 3 standout trends. These brave trends require a new breed of supply chain that is more connected, intelligent, scalable, and agile than traditional supply chain management. More ›

TAGS: Business Executive Education Gartner IOT Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Driving Your Business Forward Through Digital Transformation by Taru Jain, RBSEE Faculty Member and Digital Marketing Expert

Tuesday, February 16, 2016

What is the future of digital? Will it be shaped by social media, mobile, or another digital innovation? No matter what the consumer trends are, the future of digital shares a common thread – the need for brands and organizations to digitally transform. Digital transformation is being increasingly bandied around as a new term; it is not. We have been helping executives with similar challenges for over 15 years through our Digital Transformation training.  More ›

TAGS: Digital Marketing Executive Education Mini-MBA Strategy Taru Jain

Rutgers Business School News

Search Marketing is a Roller Coaster

Tuesday, January 19, 2016

I've seen plenty of people study search marketing. Get all the right training. Put together the right keyword lists. Test the right copy. In fact, they've got everything under control. But that's the problem. It's all under control. If you're really doing search marketing (or just about any Internet marketing) the right way, it's not under your control. It's under your customer's control. More ›

TAGS: Executive Education Keyword Search Marketing Mike Moran SEO

Rutgers Business School News

Does Search Marketing Belong in Marketing or Sales?

Tuesday, December 15, 2015

Is this the way you think about search marketing? “Either marketing, or sales”? The most important concept behind successful search marketing is direct marketing--and to anyone who knows a lot about direct marketing, this question doesn’t make a lot of sense.  More ›

TAGS: Digital Marketing Executive Education Mike Moran Mini-MBA Sales Social Media Marketing

Rutgers Business School News

Why Shouldn't I Do My Search Work in-House?

Monday, November 23, 2015

In reality, it's hard to be a purist about doing things in-house or outsourcing. Most companies (yes, even small ones) eventually realize that they need to do a mix of outsourcing and in-house.  More ›

TAGS: Digital Marketing Executive Education Mike Moran SEO Social Media Marketing

Rutgers Business School News

#RBSEE's very own Jennie Fine Discusses the Advantages of an Executive Education

Wednesday, November 11, 2015

When I enter the room on the Monday morning of a new class, I know that will I spend the week with intelligent, curious, motivated professionals. These new friends seek to boost their professional and personal development, learn new things, share insights, and flex their mental muscles in creative ways. More ›

TAGS: BioPharma Innovation Business Essentials Executive Education Finance Healthcare Jennie Fine Mini-MBA

Rutgers Business School News

21st Century Supply Chain Blog explores Internet of Things (Iot) Skills for the Future Needs of Supply Chain Management

Wednesday, November 4, 2015

There is no question that supply chain talent development and retention has become a top of mind multi-industry challenge.  More ›

TAGS: Executive Education Jackie Scott Margaret O'Donnell Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

RBSEE's very own Jackie Scott quoted in Supply Chain article on BusinessBecause

Tuesday, November 3, 2015

The US’s Rutgers Business School has announced the launch of a program exploring the impact of the Internet of Things (IoT) on supply chain strategy. The “mini-MBA” program is the latest in a slew of supply chain management courses rolled out by top schools, as logistics warms to innovations such as 3D printing and even delivery drones. More ›

TAGS: Business Because Executive Education Jackie Scott Supply Chain in a Digitized Network

Rutgers Business School News

Forbes turns to Professor John Impellizzeri for insights on Supply Chain and the Shift in Consumer Expectations

Monday, November 2, 2015

The supply chain has rarely caught an admiring glance from marketers. Underappreciated, underestimated, and overlooked, the organization’s supply chain has historically ranked low on the CMO’s lineup of essential sources of information. More ›

TAGS: Executive Education Faculty Forbes Jackie Scott John Impellizzeri Margaret O'Donnell Supply Chain

Rutgers Business School News

Search Keywords are Market Segments

Thursday, October 29, 2015

Explaining search marketing to people without a digital marketing background is no easy task, and I find it helps to have some shortcuts. More ›

TAGS: Adwords Digital Marketing Executive Education Mike Moran Search Marketing SEO Social Media Marketing

Rutgers Business School News

Combining multiple initiatives in supply chain resilience: Layered defense or false redundancies?

Monday, October 19, 2015

The recent massive chemical explosion in Tianjin reminded us of how vulnerable human life and material supply chains can be to these unfortunate events. Just over a month ago, the two massive blasts at a chemical storage facility killed at least 150 people and injured hundreds.  More ›

TAGS: Executive Education Jackie Scott Margaret O'Donnell Mini-MBA Supply Chain in a Digitized Network

Rutgers Business School News

Mini-MBA, Big Results

Wednesday, October 7, 2015

I spent a very busy week in New Brunswick, New Jersey last month taking the Mini-MBA: Digital Marketing at Rutgers Business School. It was such an interesting and exciting program that I decided two things, first to share my experience with you, and second to take another Mini-MBA, More ›

TAGS: Christina Murphy Digital Marketing Executive Education Mini-MBA

Rutgers Business School News

Forgetting to Further Our Education When It Just May Count Most

Monday, October 5, 2015

Shortly after I began working with the Rutgers Exec Ed team, it dawned on me that these programs would have been immensely beneficial to me in previous positions as a marketer. Sure, I had earned my MBA degree, but things change so quickly in today’s landscape – particularly with regard to marketing. More ›

TAGS: Christina Murphy Digital Marketing Executive Education Marketing Social Media Marketing

Rutgers Business School News

Refining the Role of the Supply Chain for the Enterprise?

Monday, September 21, 2015

Supply Chain functions are becoming more strategically relevant to the success of a company than ever before. And in so doing, there is an unprecedented call for a robust pipeline of talent throughout the continuum of supply. More ›

TAGS: Business Customer Experience Executive Education Leadership Ron Guido Supply Chain

Rutgers Business School News

The Missing Step in Keyword Research

Monday, September 14, 2015

I regularly speak to small businesses that are trying to improve their organic search marketing. Even those who understand the concept of keyword research often miss a basic step. One particular step that makes the difference between a successful search program and a program that fails to produce much of an impact.  More ›

TAGS: Executive Education Keyword Search Marketing Mike Moran

Rutgers Business School News

Which Search Metrics do you Show your Boss?

Tuesday, September 1, 2015

Do you focus on the metrics when trying to convince the boss of the importance of CEO? Businesspeople are numbers-oriented and want to hear about profit margins, sales, and other necessary measurements.  More ›

TAGS: Executive Education Marketing Mike Moran ROI

Rutgers Business School News

The New Employee Experience (EX)

Tuesday, August 25, 2015

The past several years of business have revealed an inescapable truth: Social employees are the new authentic marketing channel. More ›

TAGS: Digital Marketing Executive Education Mark Burgess New Employee Exeperience