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Rutgers Business School News

Rethinking Your Commercial Strategies

Wednesday, January 28, 2015

This is the time of year when budgets are finalized for the new calendar year and look what’s happening…marketing functions are commanding a larger portion of the SG&A budget (Selling, General and Administrative) at the expense of the Sales Department. And for good reasons!  More ›

TAGS: Executive Education Marketing Ron Guido Supply Chain

Rutgers Business School News

Stop overthinking your digital marketing

Tuesday, January 13, 2015

I’m regularly asked by marketers how they can take their experience offline marketing and use it in the brave new digital world. After talking to a few people at an event recently, I was struck by this idea: one of the big problems marketers have is that we are too smart for our own good. We believe that we can think our way out of every dilemma. But we can’t, and it is time that we stopped trying to. More ›

TAGS: Advertising Digital Marketing Executive Education Mike Moran

Rutgers Business School News

Essential Benefits: Covered and Affordable?

Tuesday, January 6, 2015

The Patient Protection and Affordable Care Act (ACA) established a set of 10 Essential Health Benefits which all insurance companies must cover if they want to participate in the state health insurance marketplaces. Those 10 benefits are: More ›

TAGS: BioPharma Executive Education Gary Branning Health Benefits Healthcare

Rutgers Business School News

11 Studies Prove Digital Marketing ROI

Friday, December 19, 2014

New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics).  More ›

TAGS: Digital Marketing Executive Education Promotions Return on Investment Rob Petersen

Rutgers Business School News

The 5 hottest marketing jobs in a digital age

Tuesday, December 16, 2014

How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: More ›

TAGS: Digital Employment Executive Education Mark Schaefer Marketing

Rutgers Business School News

10 Experts Give Top Criteria for Killer Presentations

Tuesday, December 9, 2014

• Only 50% of a presentation is remembered after 10 minutes • Only 25% by the next day • Only 10% within a week (source: Jack Malcolm) Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it. So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation?  More ›

TAGS: Effective Presentations Executive Education Robert Petersen Sales

Rutgers Business School News

27 Surprising Facts about Salespeople who are Social Selling

Thursday, December 4, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. More ›

TAGS: Executive Education Robert Petersen Sales Social Media Social Media Marketing

Rutgers Business School News

Animoto Survey Reveals the Next Generation of Home Movies

Tuesday, December 2, 2014

A new survey from Animoto has found that consumers are immersing themselves in video creation, with a majority (72 percent) reporting they use video to have keepsakes that they can watch again and again. This and other new survey results will be of special interest to individuals enrolled in any of the marketing programs at the Rutgers Business School.  More ›

TAGS: Executive Education Greg Jarboe Social Media Marketing Video Sharing

Rutgers Business School News

Change is possible! Companies and people can quickly implement a new vision. With "customer first" focus, T-Mobile transformed their business and people within one year.

Tuesday, November 18, 2014

Bold results start with a clear vision. Many of the examples of creating customer centric organizations with agile management are from smaller companies with enlightened and modern leadership (like Rovio, the maker of the “Angry Birds”). But large organizations can transform, too, with clear vision and leadership. The change requires more than solid leadership, though. It goes deeper with processes being transformed, modern technologies and methodologies leveraged, and people empowered to create simplicity and greater customer value. More ›

TAGS: Change Management Customer Focus Executive Education Mark Mueller-Eberstein Mobile Marketing

Rutgers Business School News

Agile Marketing, Doing it Wrong Quickly

Friday, November 14, 2014

How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and how many times must an executive approve before they call it a plan? The answer, my friend, is not blowing in the wind. But I bet it is blowing your budget. And draining your profits. And frustrating everyone no end.  More ›

TAGS: Corporate Culture Executive Education Mike Moran Project Management

Rutgers Business School News

The Keys to Healthcare

Thursday, November 13, 2014

As we have discussed in many classes and programs here at Rutgers, the Patient Protection and Affordable Care Act (PPACA) has provided a boost to the health insurance industry. Health plans and PBMs, known collectively as Managed Care Organizations (MCOs), were given the keys to healthcare. The key word is managed because these organizations manage the cost and utilization of healthcare products and services, which will be critical to achieving the PPACA’s goal of reducing costs while expanding access to healthcare. As a result of the PPACA, MCOs will experience growth in both the Public (government) and Private (employer and individual) markets. More ›

TAGS: Executive Education Health Care Insurance Managed Care Organizations Rutgers Business School

Rutgers Business School News

Finding the Gems in a Mountain of Patents

Tuesday, November 11, 2014

Management of Intellectual Property (IP) is a complicated endeavor. In the past, IP departments focused on basic patentability and freedom-to-operate searches, employing primarily defensive IP strategies. The volume of required searches and applications is increasing rapidly, adding strain to already heavily loaded IP Managers. Moreover, IP Portfolios are increasingly recognized as potentially potent revenue streams. In today’s business environment, it is critical that IP departments move beyond the defensive IP management approach of the past. This article will explore some drivers of the shift in IP management strategies, as well as cost effective solutions to maximize the value extracted from a patent portfolio. More ›

TAGS: Analytics Executive Education Intellectual Property Patents Rutgers Business School

Rutgers Business School News

Will Microsoft Innovate or Evaporate

Thursday, November 6, 2014

Can Microsoft learn (e.g. from customers) and realize Innovations? Big, innovative thoughts have been part of Microsoft's history. Vision videos http://www.theverge.com/2014/6/8/5790798/microsoft-1999-vision-of-the-smart-home from the late 90s and early 2000s are legendary. They envision a mobile and connected world that adds unlimited value to people's life. However, realizing those innovative ideas into new and groundbreaking products and services that customer "want more of" has been a consistent—and well-documented--struggle. More ›

TAGS: Executive Education Innovation Mark Mueller-Eberstein Microsoft Technology

Rutgers Business School News

Three Ways to Earn New Business

Thursday, October 30, 2014

Chris Spaulding shares his insights on the 3 best ways to grow your business and acquire new customers. More ›

TAGS: Business Development Customer Service Customers Executive Education Selling

Rutgers Business School News

What do Bono and Betty White Have in Common?

Thursday, October 23, 2014

Read Jackie Scott's thoughts on Bono and Betty White, two masters of personal growth and evolution, and what they have in common (besides glaucoma!) More ›

TAGS: Covey Executive Education Jackie Scott Personal Growth Transformation

Rutgers Business School News

When the Going Gets Tough, the Tough Go Omnichannel Shopping

Tuesday, October 21, 2014

Today's consumers want it all: retail store experiences and interactions, endless product selection, price transparency, and anytime/anywhere access. Stacy Smollin Schwartz shares a personal account of an in-store experience and how it led her to a new appreciation of omnichannel shopping. More ›

TAGS: Amazon eCommerce Executive Education Marketing Mobile Omnichannel Retail Shopping Stacy Schwartz ToysRUs

Rutgers Business School News

Differentiate or die! It’s the digital marketing curse…

Thursday, October 16, 2014

In this blog, originally posted on biznology.com, Mike Moran uses the example of a successful local business to illustrate the importance of differentiating yourself from the new and different competitors you find when you begin selling your product in an online environment. Read on for details, but here's a hint - specialize! More ›

TAGS: Differentiate Digital Marketing Executive Education Mike Moran Rutgers Business School Specialize

Rutgers Business School News

Can Innovation in Telecommunications Solve the World's Biggest Challenges?

Tuesday, September 30, 2014

Rutgers Business School Executive Education Global Program Director Jackie Scott shares the potential of robots - innovative solutions and powerful answers. More ›

TAGS: Blogs Customer Centricity Ebola Outbreak Executive Education Innovation Jackie Scott Powerful Answers Rutgers Business School Telepresence Robot User Experiences YouTube

Rutgers Business School News

Think Nationally, Act Locally: Accountable Care States

Thursday, September 25, 2014

Some progress has been made, but additional innovation is needed to address the growing problem of healthcare costs. Here's a look at an intriguing idea - "Accountable Care States." More ›

TAGS: Blogs Executive Education Health Care Rutgers Business School

Rutgers Business School News

Software IS Business

Tuesday, September 23, 2014

Consider how your company does what it does...you are in the software business if you rely on digital technology, no matter what else you may do. A great blog on this major conceptual shift, meeting customer expectations, and finding digital innovation in every department. More ›

TAGS: Blogs Digital Marketing Executive Education Innovation Rutgers Business School