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Rutgers Business School News

What Apple and AT&T should learn from Alibaba when pre-ordering an iPhone 6

Monday, September 15, 2014

Did you try to order the new Apple iPhone in the early hours of September 12th? Or followed the Twitter #iPhone6plus during the early hours of “pre-ordering”? What was or is your experience? And how would you like it to be? Wasting time an commiserating on twitter? Or simply getting what you want quickly and reliably? More ›

TAGS: Consumer Behavior Digital Marketing Executive Education Mark Mueller-Eberstein Marketing Rutgers Business School

Rutgers Business School News

Learning from the History of Globalization

Thursday, September 11, 2014

This blog was originally posted on GlobalBusiness.me, where Rutgers Business School professor and Executive Education instructor Farok Contractor shares unbiased perspectives on international business issues. Reposted with permission. Today is a great day to remember that history matters. More ›

TAGS: Blogs Executive Education Farok Contractor International Business Rutgers Business School

Rutgers Business School News

Why Small Businesses Can't Think Small!

Thursday, September 4, 2014

Small businesses today no longer have the option of “thinking small”. Why? According to McKinsey, businesses expect that new digital technologies will transform their businesses. Deloitte states technology enabled businesses are “rethinking how business gets done” and building a competitive advantage. Think Amazon.com, Netflix, iTunes… the list goes on validating this. More ›

TAGS: Blogs Entrepreneurship Executive Education Rutgers Business School Small Business Development

Rutgers Business School News

Shelf Life of Digital Marketing or Social Media Marketing Courses

Tuesday, August 26, 2014

Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis and insights to stay informed and inspired. But how does an instructor – any instructor – stay 20 minutes ahead of executives working in marketing, advertising, branding, communications, or sales? These participants think of the team of top industry experts teaching these courses as their resource for everything from high-level insights to deck-ready stats to useful tools. They want to see the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns —across industries, platforms and audiences. I often joke that the course content delivered with their Apple iPad should come with an advisory: best if used before the next Google algorithm update or Facebook change. But to the participants of these Mini-MBA programs the shelf life of their Digital Marketing or Social Media Marketing courses is no laughing matter. More ›

TAGS: Digital Marketing Executive Education Rutgers Business School Social Media Marketing

Rutgers Business School News

Rutgers instructor Terry Seamon advocates hiring the unemployed

Monday, February 10, 2014

In a guest blog, Terry Seamon, an Essential Management Skills instructor with Rutgers Business School Executive Education, writes that every organization is looking to improve and some want to transform themselves into a high performance organization. "Who better to help with this than someone from the 'front lines' of change?" Seamon writes. "Someone who is a living, breathing veteran of transformation and change?" More ›

TAGS: Blogs Executive Education Hiring Practices Terrence Seamon Unemployment

Rutgers Business School News

Guest blogger Kim Callinan advises digital marketing professionals to have a strategy as well as patience

Thursday, January 30, 2014

"The most successful digital marketing professionals are not necessarily the ones who are the most strategic or have the best ideas," Callinan writes in her blog, "but rather the ones who are able to help an organizational leader understand how to use social media to achieve both their personal career goals as well as the goals of the organization." More ›

TAGS: Blogs Communications Executive Education Kim Callinan Progress Social Media

Rutgers Business School News

So You Want to Be an Entrepreneur? Here's Your Job...

Thursday, December 12, 2013

When teaching entrepreneurship I tell my students, regardless of what business it is they intend to start, they have 3 primary jobs as an entrepreneur. JOB #1 – IDENTIFY and Mitigate Risk, JOB #2 – Relentless Self Promotion, JOB #3 – Don’t run out of CASH! More ›

TAGS: Blogs Braun Kiess Entrepreneurship Executive Education Risk Management

Rutgers Business School News

Transitioning from the Military to the Civilian Workplace

Friday, November 8, 2013

As veterans, you have faced far more frightening and serious situations than the job interview. Yet, for many the thought of entering the civilian workforce comes with a myriad of concerns and challenges. I wrote a whole book to help you in the interview process which you can have for free at www.heroesgethired.com. In the meantime, here are three challenges I want to minimize for you right away. More ›

TAGS: Blogs Executive Education Interviews Jobs Michelle Lederman Veterans

Rutgers Business School News

How Social Media is Keeping Us Grounded

Monday, September 30, 2013

I have a confession to make. In retrospect, before social media came along, I think I did not much like the person I was. Kinda weird, right? How can a few ‘Likes’, some +1s, a little clicking and the odd comment can have such transformative power? I’ve spent the last eighteen months traveling across Europe and Australasia giving talks and presentations to company executives struggling to cope with search and social media. More ›

TAGS: Blogs David Amerland Executive Education Social Media

Rutgers Business School News

The NEW "4 P's" of Marketing for Non-Profits, Part 5 of 5 part series - Partnerships

Thursday, September 19, 2013

Welcome to the final installment of my 5 part series on the NEW “4 P’s” of Marketing for Non-Profits: Purpose, Presence, Proximity and Partnerships. Thanks for taking the time to follow along through the series. If “Content is King” then the Susan G. Komen organization is Queen of content marketing and engaging “Partnerships”! More ›

TAGS: Blogs Breast Cancer Awareness Executive Education Jackie Scott Marketing Nonprofit Social Media

Rutgers Business School News

The NEW "4 P's" of Marketing for Non-Profits, Part 4 of 5 part series - Proximity

Tuesday, August 27, 2013

Welcome to part 4 of my 5 part series on the NEW “4 P’s” of Marketing for Non-Profits: Purpose, Presence, Proximity and Partnerships. Augmented reality, mobile applications, geo-location based services, and big data (Oh My)! If some of these high tech “Proximity” tools and tactics makes you feel a little bit like Dorothy in the Wizard Of Oz, just close your eyes, click your heels together and repeat after me – “There is no place like home”. More ›

TAGS: Blogs Executive Education Facial Recognition Jackie Scott Marketing Nonprofit Social Media

Rutgers Business School News

The NEW "4 P's" of Marketing for Non-Profits, Part 3 of 5 part series - Presence

Tuesday, August 20, 2013

Welcome to part 3 of my 5 part series on the NEW “4 P’s” of Marketing for Non-Profits: Purpose, Presence, Proximity, and Partnerships. Lets talk about “Presence”. Prior to joining Rutgers University I worked for a local chapter of the United Way. One of the most valuable insights I gained was realizing that many of our most vulnerable populations do not have access to computers or smartphones. We need to truly understand our target audience and their online and offline habits to be supportive, accessible and communicate with them on their own terms and on their own level. To achieve perfect “Presence” we need to be present in “their” moment. More ›

TAGS: ANAR Foundation Blogs Executive Education Grey Spain Jackie Scott Marketing United Way

Rutgers Business School News

The NEW "4 P's" of Marketing for Non-Profits, Part 2 of 5 part series - Purpose

Tuesday, August 13, 2013

Let’s start with the heart and soul of every Non-Profit organization – What is its “Purpose”? Why does your organization exist? Non-Profit marketing can be complicated and marketing dollars are typically spent on five major goals: raise awareness, drive donations, reach recipients of service, cultivate volunteers and build communities. Unlike for-profit marketing, non profits have eight distinct target audience, each with a different perspective: donors, volunteers, employees, recipients of service, the government, the press, the Board of Directors, and the community. More ›

TAGS: Blogs Digital Marketing Executive Education Jackie Scott Marketing Nonprofit Pain Squad App

Rutgers Business School News

The NEW "4 P's" of Marketing for Non-Profits

Wednesday, August 7, 2013

We’re all familiar with the 4Ps of Marketing – Price, Product, Place, and Promotion. While the 4Ps still have value today the digital revolution has drastically changed marketing over the last few decades. Kimberly Kadlec, Worldwide V.P., Global Marketing Group at Johnson and Johnson redefined the 4Ps of Marketing in a recent presentation to Marketers where she coined the Four New Ps: Purpose, Presence, Proximity and Partnerships. More ›

TAGS: Blogs Executive Education Google Jackie Scott Marketing Nonprofit Social Media

Rutgers Business School News

Project Management - Use an annual plan to keep track of multiple projects and timelines

Tuesday, May 21, 2013

Dwight Eisenhower is credited with the quote, “Plans are useless; planning is essential.” We often get caught up in the minutia of daily work and forget to step back now and then to re-evaluate what we are really trying to achieve. Viewing our major responsibilities as projects that need to be planned holistically, instead of as operational activities that just need to get done - and now - puts the emphasis back on long-term goals and the focus back on prioritizing the most important work. However, that holistic view has to be flexible. Planning does not end with an initial plan, it begins with one.  More ›

TAGS: Blogs Christina Bilinski Executive Education Project Management

Rutgers Business School News

The Power of Relationship Networking

Wednesday, May 1, 2013

We’ve all been told that in order to break into any industry and succeed we need to network, but how do you move it beyond the swapping of business cards? I recently joined the Evisors staff for a webinar and chatted with them about what makes networking successful. Here is what I told them. More ›

TAGS: Blogs Executive Education Management Michelle Lederman Networking

Rutgers Business School News

Time Management - Labels Make a Difference in Classifying Your Priorities

Monday, January 14, 2013

The first time I presented a workshop on managing time was more than 30 years ago. The basic principles remain immutable: know your goals, identify the work that has to be done to achieve your objectives, prioritize the tasks and activities, then implement the plan on a daily basis (the really hard part). The basic tools and techniques also remain the same from creating an annual plan, to creating the daily “to do” list, to keeping a time log to identify time use patterns and time wasters. So, how does a time management “expert” have a major “Aha! moment”? More ›

TAGS: Blogs Christina Bilinski Executive Education Leadership Priorities Time Management

Rutgers Business School News

Be the Change You Want to See

Thursday, December 20, 2012

We all are confronted with change in our world. Be it in our private life, professional environment or society around us. Technology and new ways of communicating and collaborating are opening doors of opportunities, but are also questioning our expertise and proven ways of doing our job. More ›

TAGS: Blogs Change Management Executive Education Leadership

Rutgers Business School News

Collaboration in Teams

Monday, September 10, 2012

I like asking workshop participants for their input on important leadership and teamwork content topics. In-class “buzz group exercises” allow them to consider key questions, discuss and debate possible responses, and reach agreement. I consider their output as evidence: real and valid input from people in organizations who have insights and opinions about leadership and teamwork. More ›

TAGS: Blogs Collaborations Emil Sadloch Executive Education Leadership Teams

Rutgers Business School News

Project Management: The 100% Rule Vs. the 80-20 Rule

Friday, August 31, 2012

Very often, a large and complex project will spark a debate pitting the 100% rule against the 80-20 rule. Project team members or project owners will often cite one rule or the other as the reason to go in a particular direction, and more than once I’ve heard project members debate which rule should apply in a particular project. Occasionally, someone will say, “Wait a minute; we spent a lot of time making sure we adhered to the 100% rule and now you’re pushing the 80-20 rule.” But the 100% rule and the 80 – 20 rule are not really in conflict with one another. Both rules are valid in project management.  More ›

TAGS: Blogs Executive Education Leadership Patricia Licata Project Management