Robert Petersen

Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing.  Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.

Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media.  He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI.   He also speaks at industry conferences and hold workshops on social media.  Rob is a graduate of Colby College in Waterville, Maine.

Expertise: 

Web Analytics, Strategy, and ROI

My Blogs

Rutgers Business School News

Breakthrough Business Thinking: How can companies track the success of their social media campaigns?

Wednesday, June 7, 2017

In this brief video featuring Rob Petersen, we compare the difference between vanity metrics and “metrics that matter” using the company JetBlue as an example. More ›

TAGS: Executive Education JetBlue Rob Petersen ROI Rutgers Business School Executive Education Social Media

Rutgers Business School News

11 Studies Prove Digital Marketing ROI

Friday, December 19, 2014

New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics).  More ›

TAGS: Digital Marketing Executive Education Promotions Return on Investment Rob Petersen

Rutgers Business School News

10 Experts Give Top Criteria for Killer Presentations

Tuesday, December 9, 2014

• Only 50% of a presentation is remembered after 10 minutes • Only 25% by the next day • Only 10% within a week (source: Jack Malcolm) Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it. So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation?  More ›

TAGS: Effective Presentations Executive Education Robert Petersen Sales

Rutgers Business School News

27 Surprising Facts about Salespeople who are Social Selling

Thursday, December 4, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. More ›

TAGS: Executive Education Robert Petersen Sales Social Media Social Media Marketing

Rutgers Business School News

Secrets from 166 social media ROI case studies revealed

Sunday, August 5, 2012

166 Cases Studies Prove Social Media Marketing ROI is a complimentary eBook you can download here on the sidebar with just a click. Its intent is to prove social media marketing is here to stay showing ROI (return on investment) with hard sales results for many businesses across a of wide range of categories. 166 case studies is a large number (maybe the largest on the internet in a single resource). You might ask: Were there secrets common to all? Yes. More ›

TAGS: Blogs Executive Education Marketing Return on Investment Robert Petersen Social Media