Ronnie Battista

Ronnie is a senior executive with over 18 years experience visioning and delivering creative and profitable cross-channel interactive experiences with bottom line impact. Early in his career as a Business Analyst, his project experiences highlighted a gap between what Business and IT groups were asking for and what customers and employees actually needed or wanted.  It was at this critical junction of Business, IT and real human beings that Ronnie found his calling in User Experience Design.  Ronnie is the Practice Lead for Experience Strategy and Design at Slalom Consulting.  He has served in UX leadership positions at Accenture, Dun and Bradstreet, Gextech (Spain), and MISI Company (now NTT Data) and Slalom Consulting. He has provided experience design leadership to over 120 clients from C-suite strategic and team tactical level. Ronnie served as a Board Member / Executive Committee Treasurer of the International User Experience Professionals Association (UXPA) from 2010 – 2012, was past President of the NJ Usability Professional’s Association, and is an author at UXMatters, where his column “Strategy Matters” looks into the emerging field of UX Strategy.  He serves on the Advisory Board of the UXSTRAT conference, and is an international speaker on the topic of User Experience, with recent presentations in China, Germany, India, Russia and Mexico.


User Experience Design, Strategy