Press Coverage

Relevance
Upper Marlboro, MD
Wednesday, October 18, 2017

Relevance

The importance of digital marketing to businesses, both big and small, has flourished in the recent years. With it, the popularity of digital advertising resources like KISSmetrics, Moz, Entrepreneur, and Wordstream have become essential parts of many businesses’ performance in the online market.

Here are 50 of the most influential names in digital marketing as of 2017.

7) Heidi Cohen
Heidi Cohen is the Chief Content Officer of Actionable Marketing Guide. Her expertise lies in her approach towards marketing, by taking difficult concepts and bringing them to an easily understood level. She currently runs her own consultant company, Riverside Marketing Strategies, and teaches graduate-level marketing classes at institutions such as New York University, SUNY-Hunter College, and Rutgers.

37) Chad Pollitt
Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former US Army Commander. Today, he is an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. He is also the co-founder of the award-winning digital publication, Relevance.com. He has authored ‘The Native Advertising Manifesto,’ ‘The Content Promotion Manifesto’ and “51 Things Your Mother Taught You About Inbound Marketing.” He also contributes regularly to the Huffington Post, Guardian and Social Media Today and other media outlets. Chad has been named as one of the top five content marketing thought leader and is among the top 20 CMO influencers.

40) Mark Schaefer
Mark Schaefer is the director of Schaefer Marketing SolutMark and Schaefer Marketing Solutions. With over 28 years of experience in global sales and marketing, Mark is a much sought-after consultant. He holds advanced degrees in business and applied behavioral sciences. He is also an award-winning business writer, university sciences. He holds seven international patents for new product ideas with Fortune 100 companies. Mark also teaches at the Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers Business School.

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BusinessBecause
Newark and New Brunswick, NJ
Tuesday, August 22, 2017

BusinessBecause

It may not come as a surprise to learn that the skillset required of soldiers on the battlefield—autonomy and uncertainty, self-sufficiency, and effective decision-making—makes them a natural fit for the boardroom.

With a whole host of financial resources available to veterans and military personnel at both the national and state levels, there's never been a better time than now to consider business school.

Rutgers' Office of Veteran and Military Programs and Services (OVMPS) collaborates with departments throughout the business school—and beyond—to ensure a "smooth transition and supportive environment" for student veterans. In addition, Rutgers Business School offers a Mini-MBA in Business Management for Veterans, developed to help student veterans and military personnel apply the "knowledge and skills of military training to a civilian workplace."

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Bill Quiseng
New Brunswick, NJ
Wednesday, July 19, 2017

Bill Quiseng blog

I had the great opportunity to interview Blake Morgan, customer experience futurist about her new book, More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off Customer Experiences

Morgan leads a session in Customer-Centric Management Mini-MBA at Rutgers Business School Executive Education.

I have been a big fan of her customer experience articles that regularly appear in Forbes. Her book is a must-read resource for those intent on delivering an exceptional experience for their customers. You can find out more about Blake at the end of the interview.

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New Brunswick, NJ
Monday, July 10, 2017

Blue Focus Marketing

In content marketing, the similarities are readily apparent. Unlike baseball, whose basic rules have gone essentially unchanged over the years, content marketing is in a constant state of flux. Because it's a fundamentally new and developing field, the strategies that worked one day might not work the next.

This makes having a long-term strategy essential to the success of your content marketing campaign. And in fact, it's something a lot more managers should be doing. This strategy should be flexible and adaptive, but it should never stray from the brand's core mission, vision, and values.

Mark Burgess teaches on the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing.

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Khaleej Times
Dubai, United Arab Emirates
Wednesday, March 29, 2017

Khaleej Times

Rutgers Business School Executive Education is conducting a two-day Digital Bootcamp at the Media Rotana in Dubai. This program, offered by Rutgers Business School in partnership with Know How Training & Consultancy and Hibiscus Media Group (both Abu Dhabi-based companies) will be held on April 11 and 12, 2017.

Digital has revolutionized business as we know it - from marketing to sales, human resources, supply chain management, and virtually everything in between. This is especially true in the UAE, as businesses and individuals prepare for the new challenges and opportunities that are brought to the fore by this rapid change. Best practices from the US alone may not necessarily be useful for the UAE unless they are adapted to the unique nuances of the local market conditions. That is exactly the goal of this bootcamp - combine cutting edge tips, resources and best practices with local adaptations that will deliver a powerful and meaningful program for all attendees.

"It is incredibly exciting to bring our world-class digital marketing program to the UAE with the partnership of our colleagues at Know How and Hibiscus Media Group," said Peter Methot, managing director of executive education at Rutgers Business School. "We have helped our clients achieve their goals in many parts of the world for several years and are thrilled to be able to offer this cutting-edge bootcamp to businesses and individuals in the UAE."

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Financial Buzz
New Brunswick, NJ
Wednesday, February 1, 2017

Financial Buzz

SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search marketing author and consultant, has joined SEMPO’s Board of Directors. He will be responsible for working with the SEMPO Board to drive strategies designed to increase industry awareness of website and on-site search.

"Mike's deep understanding of the search engine marketing industry, together with his digital marketing consulting background, further strengthens our outstanding Board," said Mike Gullaksen, president of SEMPO. "We are delighted to welcome Mike to the SEMPO Board."

"I am honored to join SEMPO's Board of Directors," Moran said.  He teaches digital marketing at Rutgers Business School Executive Education Online Mini-MBA™ program and is a Visiting Lecturer at the University of Virginia's Darden School of Business.

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EContent
Newark and New Brunswick, NJ
Wednesday, December 14, 2016

EContent

The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached after digesting the findings of Gartner's "Digital Channel Survey 2016: Social Marketers Expand Tactics for Results."

Stacy Smollin Schwartz, marketing department instructor at Rutgers Business School, says free social media marketing has created an echo chamber where consumers are only exposed to those brands with which they already interact. “Those brands need consistent interaction levels in order to stay consistent in the conversation with their existing followers,” she says. “In order to reach new consumers and ensure that current followers see their posts, marketers will need to supplement their presence with paid advertising.”

Schwartz adds that she was surprised to learn from the Gartner report that so many social marketers have yet to begin paid social marketing efforts. “It is quite shocking to me that so few have ever experimented here. They will be blown away when they see the targeting and analytics capabilities of the tools available when they are willing to pay a little for the exposure,” says Schwartz, who recommends that first-timers to paid social try a “test-and-learn” approach whereby they spend a small amount on several short-term placements—as little as $20 per ad per day for smaller companies.

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New Brunswick, NJ
Thursday, October 6, 2016

MasterThesisWriting.com

Have you been thinking about earning an MBA in marketing? First, you need to choose the right provider. Consider online learning as an alternative to attending classes in person. Online learning gives you access to programs you can not get locally which may be higher in quality or more prestigious. The cost of online learning is usually much less expensive, possibly placing an otherwise out of reach program within your grasp. Here is our list of the 7 best online courses for pursuing your MBA in marketing.

Rutgers Business School Newark and New Brunswick
Rutgers unique offering, a mini MBA in digital marketing, is a great way to update your marketing skill set in today's fast paced technology environment. The 10 module program is taught by industry professionals and includes case studies, exercises and interactive projects. The course can be completed in 12 weeks.

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Philadelphia, PA
Wednesday, September 7, 2016

Wharton Business School

Mark Burgess, Rutgers Business School Executive Education faculty member, was a guest on the Wharton Marketing Matters Business radio show on Sirius XM (Sept 7th).   He and his business partner and wife Cheryl, also co-author of The Social Employee (McGraw-Hill), were invited to lead discussions on social employee advocacy marketing and social leaders.  The host was Catharine Hays, Executive Director of the Wharton Future of Advertising program. 

Listen



New Brunswick, NJ
Monday, July 25, 2016

Shonali Burke Consulting

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week's roundup.

Measuring the Effectiveness of News Releases — A Case Study

Why: "To compare the two news releases we considered a range of metrics, including the number of confirmed postings, the number of release views, and the number of tweets about each one. But we rejected those, as we consider them outputs, not outcomes," says Greg Jarboe in this Rutgers Business School case study from The Measurement Advisor.



New York City, N.Y.
Tuesday, July 12, 2016

When Allison Bonner was wrapping up her senior year at the University of North Carolina—Chapel Hill in 2013, she desired business skills to round out her resume and supplement her double major in classical music and communications.

The 25-year-old, who now works in human resources, turned to UNC's self-paced Business Essentials online certificate program to learn the subject without having to pursue a full MBA – a step she wasn't ready for at that point, she says.

Bonner isn't alone, as business certificates, in some cases referred to as "mini MBAs," become increasingly popular in online education. Experts say the trend is no surprise given that smaller credentials – ranging from digital badges to these certificates – are now prevalent in online learning.

"The speed of change in today's business environment is unprecedented. That sounds like a cliche, but it's a reality," says Joe Schaffer, associate dean of executive education at Rutgers Business School. Lifelong business skills, he says, are beneficial for employees who want a competitive advantage.

Continue reading:



Dynamic CISO
New Delhi, India
Friday, June 3, 2016

Dynamic CISO

By employing the Internet of Things (IoT) in our homes, the lights turn on and the temperature adjusts automatically when we walk through the door, our refrigerators inform us when we need milk, and high-tech washers and dryers notify us via smartphone when our clothes are done.

But the IoT is transforming more than just how we live; it's also revolutionizing the global supply chain. Shippers are deploying active tracking devices on cargo containers to monitor shipments in real time.

Glen Gilmore, an attorney and author who is an instructor with Rutgers Business School-Executive Education, where he has created instruction in digital marketing, crisis communications and supply chain management, warns "regulatory and law enforcement authorities are issuing new warnings about the vulnerabilities of such technologies to hacking."

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New Brunswick, NJ
Monday, May 2, 2016

Hispanic Outlook in Higher Education Magazine

To strengthen and improve the business careers of veterans, Rutgers Business School introduced a mini-MBA program, Business Management for Military and Veterans, in fall 2015.   Veterans who participate in this Executive Education program earn a non-credit certificate.  The hope is if they like the program and demonstrate the right aptitude and skills, they'll enroll in a full MBA program.

In its first year, it attracted 11 participants. Most of its Executive Education programs attract from 10 to 30 students, which ensure close interaction between students and faculty.

The mini-MBA program lasts one week, starting on Monday and ending Friday.  Keeping it at one week's duration enhances its appeal, explained Margaret O'Donnell, program director for Rutgers' Executive Education.  "We find the accelerated form works well; some are offered online (though the mini-MBA isn't)," she said.

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Rochester, NY
Saturday, January 2, 2016

Democrat & Chronicle

They grew up in Rochester, but Ryan Marks and Cody Dalton never met until they both landed jobs at Brand Networks.

Dalton's job was to find great stock photos for companies to use on their social media accounts. Marks' job was to help manage clients. The two quickly realized they were having the same problem at work: Companies wanted authentic photos, not posed stock images.

Neal Schaffer is an expert on the business potential of social media. He said Instagram has spent the last 12 to 24 months becoming the second-largest social media network, behind Facebook. With so many eyes on the site, companies want to place more marketing there.

"Companies have moved away from stock photos for digital marketing," Schaffer said, "because an Instagram user will scroll the site, see a posed image and pay it no mind. Therefore, companies are hungry for images that look like Instagram pictures to keep the potential customer's attention."

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Rutgers Today
New Brunswick, NJ
Tuesday, November 10, 2015

Rutgers Today
Rutgers Business School Executive Education is launching an accelerated certificate program in Next-Generation Supply Chain Strategy for leaders and emerging leaders. The Mini-MBA™: Supply Chain in a Digitized Network, will be offered Nov. 30 - Dec. 4, 2015 at the Heldrich Hotel, located in downtown New Brunswick.

"The Internet of Things (IoT) is profoundly reshaping the supply chain and is reinventing the entire industry. Many companies have focused their IoT strategy on how the technology can cut costs and improve efficiency. However, IoT can also serve as a foundation for greater differentiation and innovation," said Jackie Scott, global program director of Rutgers Business School Executive Education.

"Companies that embrace new technology will be better positioned to unlock fresh revenue streams, provide better customer experiences and create modern operating models that will drive efficiency and create real value,” Scott said.

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The Economist
Newark, NJ
Tuesday, August 4, 2015

The Economist

Many of the capabilities military personnel develop during their service are the same as those that are sought out in the corporate world. A 2005 study on the high representation of veterans in the C-suite suggested that the military capabilities valuable in the business world include those related to teamwork, organization, planning, professional communication and goal setting and achievement.

"I have found our veterans to be exceptionally strong in leadership skills," says Professor Farrokh Langdana, who has taught a large number of veterans during his 18 years as Executive Director of the Rutgers Executive MBA. He also serves as an instructor in the new Mini-MBA: Business Management for Military and Veterans, a week-long certificate programme at Rutgers Business School that is also aimed at civilians who work closely with former military personnel. "In my opinion," Langdana adds, "these are leadership skills that are regretfully missing today in large swathes of corporate America. We need our veterans to have the intrinsic confidence to know that they can lead in the business world, too."

Full Article



PR Daily
New Brunswick, NJ
Tuesday, August 4, 2015

PR Daily Europe

Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure.

Here are three ways to optimize your online PR content for greater reach, readership and results:

1. Punch up press releases via social media. A/B test your press release headlines on social networks to compare effectiveness using metrics like retweets, favorites, mentions and clicks. The metrics will tell you which is more effective, removing the guesswork and ensuring a more productive release.

"First, create two headlines for an article or press release that you think will perform well,” says Peter Methot, managing director of executive education at Rutgers Business School. “Then tweet both of these headlines roughly one hour apart and compare the data for each tweet."

The headline that has received more clicks, mentions and RTs obviously performed better. Use this one for the press release or any other type of content you’re distributing. “Let the data be the determining factor—not a gut instinct,” Methot says.

Full Article



Globe Advisor
New Brunswick, NJ
Monday, April 6, 2015

Globe Advisor

While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve due to digital innovation and omnichannel interaction.

At the same time, organizational silos are still impeding the ability to move the IMC needle amidst aspirations of communications agility.

Through the introduction of its new Mini-MBA: Integrated Marketing Communications certificate program, Rutgers Business School Executive Education (RBSEE) is extending the conversation on IMC beyond the strictly theoretical to arm practitioners with a blueprint for bringing IMC to life in their companies and organizations.

"Given our program offerings with respect to digital marketing and social media marketing, the topic of IMC is a natural extension of the marketing mindset as we seek to provide a full-range of courses that enable marketers and communicators to achieve tangible results across the board, from the highly strategic to the more tactical," said Christina Murphy, a program manager for Rutgers Business School Executive Education.

"While many recognize the need for integration across the communications spectrum (the 'why'), the actual strategic execution of this initiative (the 'how') remains seemingly elusive and that's why this program was created," Murphy said.

Full Article



EContent
New Brunswick, NJ
Monday, March 2, 2015

EContent

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing.

It's the challenge of omnichannel marketing, and it looks more similar to a spiderweb than a racetrack. "The difference between multichannel and omnichannel really comes down to a company's approach to digital channels," says Stacy Schwartz, a digital marketing expert, consultant, and adjunct professor at Rutgers Business School. "Companies that focus on maximizing the performance of each channel-physical, phone, web, mobile-have a multichannel strategy. They likely structure their organization into ‘swim lanes' focused on each channel, each with their own reporting structure and revenue goals." The result, she says, is competition-which sometimes "serves the greater good and other times generates friction and misaligned incentives."

That's where an omnichannel approach comes in. "An omnichannel approach puts the customer, not corporate silos, at the center of its strategy," Schwartz says. "It acknowledges that mobile and social have enabled customers to not only quickly switch between channels, but actually use channels simultaneously. For example, checking out product reviews on their mobile phone while evaluating a product on a physical retail store shelf."

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New Brunswick, NJ
Saturday, February 7, 2015

Business 2 Community

At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media.

Ontario business communications company Mitel has been around for 41 years, but its profile is low. Martyn Etherington, the company’s chief marketing officer and chief of staff, is out to change that — and he thinks social media will be a big part of the process.

In March of 2014, the company had about 30 people actively engaged in social media — using Twitter, LinkedIn, or Facebook to talk about the company.

By November, that number had grown to 1,600 people.

This runs counter to what many companies practice. At most organizations, employees are not encouraged to talk to the world about the company — and at many they are outright banned from doing so.

In “Can You Really Let Employees Loose on Social Media?,” an interview by Gerald C. (Jerry) Kane, associate professor of information systems at the Carroll School of Management at Boston College and guest editor for MIT Sloan Management Review‘s Social Business Big Idea Initiative, Etherington explained how he got those numbers of engaged employees up so much so fast.

In Etherington’s case it was the book The Social Employee: How Great Companies Make Social Media Work, by Cheryl Burgess and Mark Burgess. “I read it in one weekend, and it resonated with me,” says Etherington. The book argued that the company should “ensure that our employees understand and embrace that we are all stewards of our brand.”

Mark Burgess, co-author with Cheryl Burgess of The Social Employee: How Great Companies Make Social Media Work, writes about the power and impact of social employees, of the new era in employee engagement: ‘branding from the inside out.’

Mark Burgess currently teaches Digital Marketing and Consumer Behavior as a PTL at Rutgers Business School.