Business Management Program Military and Veterans - Curriculum (Washington, D.C.)

Business Strategy

This module is a comparison of the elements of military and business strategies that lead to success, whether on thebattlefield or in the boardroom. Learn how to successfully apply military strategies to business situations whiledetermining what elements are transferrable and which are not.  In this session, learn how civilian business strategies change and how military experience can be value added in thisprocess. What is the correlation between military experience and training versus civilian work experience and education?Leave this module understanding the link between business strategy and personal strategy.

Key Takeaways:

  • Understanding the Evolution of Corporate Strategy
  • Appreciating How Technology is Impacting Strategy
  • Analyzing Military Annual Strategy
  • Viewing Today’s Business Strategy – Process
  • Translating Military Strategy Experience and Education into Civilian BusinessSituations



To inform, motivate, and persuade effectively, military and civilians alike need strong communications skills. Knowing how to approach each conversation can be challenging. Understanding your own communications style and recognizing those of others in your workplace will reduce anxiety, and increase input and buyin.  This module addresses communication barriers, making a strong first impression, techniques to enhance communication, and how to decrease miscommunication while increasing the productivity of interactions.

Key Takeaways:

  • Address communication barriers for enhanced effectiveness in the workplace
  • Tweak their verbal, vocal and visual communication to increase impact
  • Understand your and other’s communication style to enhance interactions
  • Ask effective questions and actively listen to improve understanding


Fundamentals of Finance

Reading and analyzing financial statements, and understanding their underlying story may be unfamiliar to those outside of a Finance Department or Accounting Function. Important documents covered in this module include the balance sheet, income statements, and cash flow statements. Fundamental financial analysis will be demonstrated using net present value, time value of money, rate of return, and othermeasures of investment attractiveness.

Key Takeaways:

  • Understanding the Meaningful Information Contained in Financial Statements
  • Distinguishing the Three Important Financial Documents Produced byBusinesses
  • Recognizing the Vital Role that Access to Cash Plays in an Organization
  • Contrasting Finance vs. Accounting


Global Economics

Uniformed personnel often travel the globe, but they don’t necessarily see the world from an economic perspective. In this module, participants will learn what triggers the Federal Reserve (the Fed) to adjust interest rates, and understand the impact on business; realizing along the way the consequences, good and bad, of government and industry regulation. Gain an understanding of the domestic impact of international relations and what changes will restore high levels of innovation, research and development, and capital investment.

Key Takeaways:

  • Identifying How, Why, and When the Fed Adjusts Interest Rates, and the ImpactUpon Business
  • Recognizing that our International Relations Affect our Domestic Exchange, Interest and Unemployment Rates
  • Grasping What Changes are Imperative to Restore High Levels of Innovation, R&D, and Capital Investment
  • Realizing the Good and Bad Consequences of Regulation


Human Resources

Learn how the human resource function operates in civilian organizations and analyze the ways it’s similar anddifferent from a command structure.

Key Takeaways:

  • Participants will be provided with an overview of the Human Resource(HR) role
  • Participants will have a basic working understanding of the following HR activities:

Employee Attraction, Recruitment, and Selection
Compensation, Rewards, and Benefits
Employee Engagement
Performance Management
Training and Development

  • Participants will discover and analyze their own individual communicationstyle preferences


Innovation Management

In this module, students learn how to shift an organization toward innovation as the way of doing business more effectively. We will discuss and share key challenges for organization in the process of that shift and will identify key “innovation killers”: behavioral and cultural impediments that can prohibit innovation in individuals and organizations.

With a current shift to improving innovation competency to open up the organization to outside contributions, the module explore four themes: tapping into customer ideas, using lead user innovation and crowd-sourced ideas as well as opening up innovation for a two-way exchange between an organization and its stakeholders.

A closer look inside organizations will reveal a thriving innovation culture as the major driving force behind innovative capacity. Through interactive exercises student will prioritize obstacles and develop partial strategies to overcome them.

In the final part the concept of an “Innovation Greenhouse” is introduced. It is used – with variations – in many large organizations today to capture and exploit innovations across the organization while 


Contrasting winning military and business leaders, and their management styles,will help identify admirable traits that participants might want to emulate when leading others themselves. Determining one’s innate leadership style will pave theway to success using the skills of motivation, influence, and negotiation while supervising, leading, and managing outside of a command structure.

Key Takeaways:

  • Comparing the Management Styles of Successful Military and Business Leaders
  • Uncovering Your Innate Leadership Style
  • Supervising, Leading, and Managing Others Outside of a Command Environment
  • Finding Success Using Motivation, Influence, and Negotiation Techniques


Marketing and Sales

This module represents a quick journey through the history of marketing and sales to gain a better understanding of the two functional areas of a business. Recognize that marketing and sales skill sets are important for everyone in anorganization to have – ideas and concepts are “sold” internally, as often as products and services are sold externally.  As the roles of digital and social media expand in marketing and sales, recognize the importance of their part in personal branding, as well.

Key Takeaways:

  • Defining the Differences and Common Ground Between Marketing and Sales
  • Understanding the Key Strategic and Tactical Roles Each Function Plays in Successful Organizations
  • Differentiating B2B and B2C by Knowing Thy Customer
  • Recognizing the Critical and Ever Expanding Role of Digital and Social Media



Multi-Stakeholder Negotiations


Systems Thinking

This session explores how to migrate from strategic thinking to strategic action in a dynamic and changing environment. It will address how to identify the organization’s priorities, values, and strategic imperatives and how to recognize and overcome individual inhibitors such as complacency and uncertainty. Participants will appreciate the risks, rewards, and tradeoffs associated with various planning frameworks as well as the Do’s and Don’ts of effective holistic planning. Simple yet practical exercises, group discussion, and guided reflection will enable participants to reconnect with the “core” of their operation and learn how to seek alignment and empathy across internal stakeholders. This session pulls together the faculty's experience in the executive branch as well as teaching for the DOD, USN, the department of Homeland Security and work with the intelligence community. The holistic approach of this session will lift your problem analysis, critical thinking, creative confidence, and strategic insight to a new level. 

Key Takeaways:

  • How the transformative C-D-D-cycle contributes to shaping the future
  • How interactive planning enable us to think about the future and take action in the present
  • Appreciate the implications of systems thinking to management
  • How the various problem treatments 
influence systemic outcomes
  • Adopt transformative leadership behaviors and move from ideas to actions, and from actions to impactful results
  • How to challenge assumptions and discover new possibilities
  • How can we listen and learn from the past without letting it frame our future
  • How to apply systems and design thinking to uncover strategic pathways to the future