Complete Content Marketing: The Art & Science of Making Content Matter
Content marketing burst onto the scene as a new marketing practice just about 5 years ago, birthed by the combined forces of digital media, social engagement, and an increasingly well-informed group of consumers.
But content marketing still remains uncharted territory for many organizations and corporations – perhaps because it’s easy to become overwhelmed by the array of possibilities and opportunities that exist. However, content marketing has evolved into a modern form of online branding, as well as a key marketing component for survival in a digital age.
The truth is that content marketing is both an art and a science – requiring a mix of both creativity and analytics-driven action.
In this 4-part certificate program featuring renowned content marketing experts Mark Schaefer, Chad Pollitt, and Ian Cleary, we will provide a 360-degree view of content marketing today – including strategy and creation, measurement, monetization, distribution, influence, and audience building. More specifically, this program will focus on: (1) content marketing strategy and fundamentals, (2) how to foster a content-creating culture, (3) the role of content as a conversion path to sales, and (4) content ignition and the future of content.
Offered completely online, this one-of-a-kind program is a must-have for professionals in any industry who wish to more effectively engage with their audiences in a relevant manner.
- Obtain a 360-degree view of all things content marketing
- Interact with our esteemed program faculty through dedicated "office hour" sessions
- Receive Certificate of Completion at the conclusion of the program
$1,995 per program