Digital Marketing Certificate Program (Toronto, Canada)

Rutgers Business School Executive Education and Ivey Business School Executive Education are thrilled to be coming together to offer Digital Marketing Certificate Program taking place at Ivey Business School in Toronto, Canada. For more information please contact Christina Murphy at: cmurphy@business.rutgers.edu.

Digital has revolutionized marketing in myriad ways – leaving many to wonder how to successfully adapt and transform their strategies.  From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.  This program empowers participants with strategic knowledge to navigate the ever-changing business landscape.  

Program Benefits

Upon completing the program you will have a better understanding for:

  • Essential Steps for Building a Digital Marketing Strategy
  • Personalizing the Digital Experience and Online Customer Acquisition process
  • Analytics and Return on Investment

Taught by a renowned group of faculty members who live and breathe digital marketing in their day-to-day careers, the program will provide professionals with actionable insights for leveraging the power of digital to achieve tangible business results.  

Through case studies, interactive sessions, and class exercises, attendees will be provided with an actionable digital marketing framework through with to evaluate, plan and execute digital strategies and initiatives.

A complete list of the program curriculum is available here.

Cost

$5,000 CAD—This fee includes all educational materials and meals during instructional hours throughout the program.