Digital Marketing Certificate Program (Toronto, Canada) - Meet the Faculty

About June Cotte

June Cotte is the Scott & Melissa Beattie Professor of Marketing and the Faculty Director of Research at Ivey Business School. She earned her Ph.D. from the University of Connecticut. She has experience teaching in both degree and non-degree programs for Ivey Business School and has held a visiting professorship at the Fuqua School of Business at Duke University.

Professor Cotte's research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books. She has also written numerous cases on marketing and sales strategy, branding, and the marketing issues of consumer behavior.

Professor Cotte currently teaches Global Marketing Strategy in Ivey’s Executive MBA program


About Taru Jain

Taru possesses a rare combination of world-class digital marketing and integrated marketing experience. And now, he channels this vast experience to help executives maximize their potential. Taru focuses on training & coaching executives in digital marketing, leadership & change management. Taru has held senior leadership positions in the world’s leading digital marketing and advertising agencies, including the roles of MD at JWT-XM, Singapore’s most awarded digital agency, Head of Digital and Integrated at Y&R and Client Director at LBi. Prior to these roles, Taru worked for many years with Lowe Group to help build Unilever’s global brands. 


About Mark Schaefer

Mark W. Schaefer is a globally recognized blogger, educator, business consultant, and author who blogs at {grow} - one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of five best-selling marketing books, including The Content Code, Return On Influence, and The Tao of Twitter. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.

His current client base includes a diverse number of companies ranging from Fortune 500 giants to start-ups.


About Xin (Shane) Wang

Shane Wang is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on machine learning with applications in marketing, conjoint analysis, cognitive psychology, behavioral economics and Bayesian statistics. His work has appeared in Marketing Science, Journal of Consumer Research, Customer Needs and Solutions and the Journal of Mathematical Psychology. Professor Wang received his Ph.D. in Marketing from the University of Cincinnati.