Mini-MBA™: Integrated Marketing Communications (IMC) - Who Should Attend

The Integrated Marketing Communications Mini-MBA is designed for:

  • Mid-level to senior executives who are responsible for leading or implementing marketing plans and strategies
  • Upper-level managers and executives in a marketing or sales role, whether specific to advertising, media, promotions, public relations, and customer success
  • Managers and directors focused on product management, R&D, finance, or applied technology
  • Executives looking to keep current with the latest marketing trends, including those seeking new managerial positions