Mini-MBA™: Mobile Marketing
With more mobile devices than people worldwide and a proliferation of Web-enabled mobile platforms like smartphones and tablet computers, a global revolution is ignited in anywhere, anytime, always-on media. There’s no doubt: the mobile revolution has arrived, and these innovative technologies are driving striking revenue opportunities and a host of new success imperatives for today’s companies.
This nine-module certificate program, taught by a team of top industry experts, will expose participants to the full range of mobile tools, technologies, and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include mobile markets, tools and channels, mobile applications, optimization, SMS and mobile advertising, location-based services, social media, M-commerce, analytics and multichannel integration.
The Mini-MBA certificate program helps participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. Participants will gain strategic and tactical mobile marketing skills and learn how to use the latest technical tools through in-class exercise and hands-on projects.
In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content.
$4,995 per program.
This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.