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Online Mini-MBA™: Social Media Marketing

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.

This ten-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.  Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Our Online Mini-MBA Certification Programs are self-paced courses and 100% online. Each module of the course includes videos that can be viewed online when it's convenient for you, as well as exercises, quizzes, a final exam and project. During the weeks of the course, the respective faculty member for each module will be available to answer any questions you may have either through a discussion board or scheduled virtual office hour. The time commitment differs from person to person, but generally our online courses will take about 35-40 hours to complete. All of the course materials are available for a 12 week time frame. We do not require GRE or GMAT testing to apply.


Program Format

The Online Mini-MBA: Digital Marketing is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. At the end of the course you will submit a final exam and a Capstone project. Through our integrated online discussion board, the respective faculty member for each module will be available to answer any questions you might have. Each faculty member also holds a Virtual Office Hour, to offer further insights and answer questions. Every learner is different, but generally it takes approximately 35-40 hours to complete the entire program. 


Program Benefits

This online Mini-MBA™ certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through online exercises and hands-on projects.

Key topics include:

  • Analyzing social media marketing opportunities
  • Exploring the behavioral and psychological factors that drive social media
  • Understanding how to form and optimize social networks
  • Designing effective communication strategies of social networks
  • Implementing measurement strategies to track and measure the ROI of social media
  • Discovering new social media technologies and learning how and when to employ them




$3,495 per program.


This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.