Rutgers Business School

cultivating business knowledge, ethics, and global perspective through innovative research and teaching

Mini-MBA™: Customer Centric Management. Connecting the dots between your business and your customer experience.
Mini-MBA™: Idea Design to Execution Accelerator (IDEA). Do you need to execute ideas at an accelerated pace?
Mini-MBA™: Data Driven Management. Gain an understanding of data and how it permeates everything we do.
Corporate Programs: Improving Bottom Line Results
Mini-MBA for Engineers and Technology Managers: Empowering the Technical Professional with Increase Business Acumen
Rutgers Business School News

Breakthrough Business Thinking: How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department explains why applying the principles of behavioral psychology can improve the quality of customer interactions and augment the overall customer experience. More ›

Tuesday, June 20, 2017

TAGS: Ashwani Monga Customer Experience Executive Education Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: What is “Outside-In” Marketing?

In this video, we discussed why traditional marketing has become less effective and why modern marketers must learn the language of their customers using social media listening tools, search and data analytics to build messages that will resonate with their target audience.  More ›

Thursday, June 15, 2017

TAGS: Executive Education Mike Moran Outside-In Marketing Rutgers Business School Executive Education

Rutgers Business School News

Breakthrough Business Thinking: How can companies track the success of their social media campaigns?

In this brief video featuring Rob Petersen, we compare the difference between vanity metrics and “metrics that matter” using the company JetBlue as an example. More ›

Wednesday, June 7, 2017

TAGS: Executive Education JetBlue Rob Petersen ROI Rutgers Business School Executive Education Social Media

Rutgers Business School News

Breakthrough Business Thinking: How can we master “moments” in the consumer journey?

In this brief video, we discuss the proliferation of mobile devices and how marketers can master “moments that matter” to predict and address consumers’ needs immediately to delight, surprise and exceed customers’ expectations.  More ›

Wednesday, May 31, 2017

TAGS: Customer Experience Executive Education Mobile Marketing Moments that Matter Rutgers Business School Executive Education

Rutgers Business School Executive Education bringing digital bootcamp to Dubai highlighted in Khaleej Times
Wednesday, March 29, 2017
Khaleej Times
Rutgers Business School Executive Education is conducting a two-day Digital Bootcamp at the Media Rotana in Dubai. This program, offered by Rutgers Business School in partnership with Know How...
Rutgers Business School Executive Education instructor joined SEMPO’s Board of Directors reported in Financial Buzz
Wednesday, February 1, 2017
Financial Buzz
SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search...
Stacy Smollin Schwartz was surprised that many social marketers have yet to begin paid promotions published in EContent
Wednesday, December 14, 2016
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached...
New graduate certificate providing important skillset in real estate, public planning and urban design said Morris Davis in NJBIZ
Tuesday, December 6, 2016
Rutgers University, through its Rutgers Business School Center for Real Estate and Edward J. Bloustein School of Planning and Public Policy, is offering a new graduate certificate in real estate...
Masters Thesis Writing ranked Mini MBA in Marketing in the top 7 Best Online Programs to Earn an MBA in Marketing
Thursday, October 6, 2016
Have you been thinking about earning an MBA in marketing? First, you need to choose the right provider. Consider online learning as an alternative to attending classes in person. Online learning...