Ashwani Monga

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Professor and Vice Dean for Academic Programs and Innovations
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1WP: Room 940
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Academic Info

Ph.D., University of Minnesota

Dr. Ashwani Monga is Professor of Marketing, and Vice Dean for Academic Programs and Innovations. His research in consumer judgment and decision making relates to the psychology/economics of time (e.g., how consumers value their time, how time is spent differently from money, and how time influences patience and self-control). His research has been published in the most selective journals of Marketing, and he has presented at universities and conferences around the world. The media frequently cover his research as well as his opinions on business news relating to Marketing. Ashwani is on the editorial boards of several journals: Journal of Consumer Psychology (Associate Editor), Journal of Consumer Research (ERB, recently appointed as Associate Editor), Journal of Marketing Research (ERB), and the International Journal of Research in Marketing (ERB). (He has previous served on the ERB of the Journal of Marketing.) He has received outstanding reviewer awards from JCP and JCR. Ashwani has also received awards for his teaching, which spans the undergraduate, M.B.A. and Ph.D. programs. He has contributed to doctoral education by teaching seminars, chairing dissertation committees, serving as a doctoral program coordinator, and organizing the annual dissertation proposal competition of the Society for Consumer Psychology.


Business Insights

Rutgers Business School News

Breakthrough Business Thinking: How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Tuesday, June 20, 2017

Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department explains why applying the principles of behavioral psychology can improve the quality of customer interactions and augment the overall customer experience. More ›

TAGS: Ashwani Monga Customer Experience Executive Education Rutgers Business School Executive Education