Ashwani Monga

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Professor and Department Chair
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1WP: Room 940
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Academic Info

Ph.D., University of Minnesota

Dr. Ashwani Monga is Professor of Marketing and Chair of the RBS Marketing Department. His research in consumer judgment and decision making relates to the psychology/economics of time (e.g., how time is valued by consumers, how time is spent differently from money, and how time influences patience and self-control). His research has been published in the most selective journals of Marketing and related areas, and he has presented at universities and conferences around the world. The media frequently cover his research as well as his opinions on business news relating to Marketing. Ashwani is an Associate Editor at the Journal of Consumer Psychology, and serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing Research, and the International Journal of Research in Marketing (he has previously served on the board of the Journal of Marketing). He has received outstanding reviewer awards from the Journal of Consumer Research and the Journal of Consumer Psychology. Ashwani has also received awards for his teaching, which spans the undergraduate, M.B.A. and Ph.D. programs. He has contributed to doctoral education by teaching seminars, chairing dissertation committees, serving as a doctoral program coordinator, and organizing the dissertation proposal competition of the Society for Consumer Psychology.


Business Insights

Rutgers Business School News

Breakthrough Business Thinking: How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Tuesday, June 20, 2017

Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department explains why applying the principles of behavioral psychology can improve the quality of customer interactions and augment the overall customer experience. More ›

TAGS: Ashwani Monga Customer Experience Executive Education Rutgers Business School Executive Education