John P. Finn

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Instructor
Office Location: 
WP 956
Office Phone: 
973-353-1461
Academic Info
Education: 

Ph.D., Southern Illinois University

Research Interests: 
Consumer insights, marketing, R&D, and quality management
Teaches: 
Consumer Behavior; Intro to Marketing; Marketing Research
Bio: 

Dr. Finn has worked as a Marketing Research Director in Marketing & R&D for Playtex Products, has been a Senior Fellow for R&D for Pepsi Cola NA, and a Senior Manager of Quality and R&D for Kraft Foods. His research interests are needs-assessment methodologies and claims research methodologies.