Current Location: Home › Faculty & Research › Faculty Directory › Elizabeth Hirschman ›

Elizabeth C. Hirschman

« Back to Faculty Directory
Professor II
Marketing
Office Location: 
Levin 220
Office Email: 
hirschma@business.rutgers.edu
Office Phone: 
848-445-3525
application/pdf iconCurriculum Vitae
Academic Info
Education: 

Ph.D., Georgia State University, 1977; Marketing

M.B.A., Georgia State University, 1974; Marketing
B.A., Georgia State University, 1973; Journalism/Advertising
Research Interests: 
Ethnicity, Consumer Behavior, Popular Culture, Semiotics
Teaches: 
Consumer Behavior; Marketing for Decision Making; Advertising & Promotion
Bio: 

Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009; this recognition is given to the top .5% of scholars in a given field.