Elizabeth Hirschman

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Distinguished Professor
Office Location: 
100 Rock: Room 3149
Office Phone: 
Academic Info

Ph.D., Georgia State University; Marketing


Ethnicity, Consumer Behavior, Popular Culture, Semiotics


Consumer Behavior; Marketing for Decision Making; Advertising & Promotion

Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009; this recognition is given to the top .5% of scholars in a given field.