Sungjoon Nam

Sungjoon Nam's main research interest is to provide empirical models addressing firms' strategic marketing problems and consumers' social economic behaviors. His recent work has focused on marketing strategy problems in the pharmaceutical, and hi-technology entertainment industries. One of his research papers quantifies the effect of consumers' social interactions and the service quality on a new high technology service adoption, termination and usage. Specifically, his research interests include the customer relationship management, the effect of consumers' social interaction on new product adoption, the strategic interaction among firms, high technology service and product adoption, the effect of salesforce compensation structure on performance. His research is published in Industrial Marketing Management and is under reviews on Marketing Science Journal. Also a commentary on current topics has been published in the Sloan Management Review.