Jerome Williams

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Distinguished Professor and Prudential Chair in Business, Provost of RU-N and Executive Vice Chancellor
Office Location: 
WP 1040
Office Phone: 
Academic Info

Ph.D., University of Colorado; Marketing and Social Psychology
M.S., Union College; Industrial Administration
B.A., University of Pennsylvania; English


Consumer behavior of multicultural market segments, Internet privacy, public health communication, marketplace discrimination, retail redlining, advertising


Multicultural Markets and Urban Enterprise Development

Professor Williams is the Executive Vice Chancellor and Provost of the Rutgers-Newark Campus, Prudential Chair in Business, and Research Director of The Center of Urban Entrepreneurship & Economic Development.  He held previous Chaired positions at the University of Texas at Austin and Howard University, where he also was Director of the Center for Marketplace Diversity.  He also was on the Penn State University faculty for fourteen years.  He conducts research on multicultural marketing and marketplace discrimination.


Business Insights

Rutgers Business School News

In controversy over racial profiling by Barneys, Professor Williams says impact of multicultural purchasing power has not sunk in with some retailers

Thursday, October 31, 2013

Rutgers Business School Professor Jerome D. Williams, who has done extensive research on marketplace discrimination, fielded calls from reporters after Barneys set off renewed controversy and discussion over the prevalence of racial profiling by major retailers. More ›

TAGS: Business Insights Jerome Williams Research Thought Leadership

Rutgers Business School News

Professor Jerome Williams explores communications as a factor in America's epidemic of childhood obesity

Friday, May 17, 2013

The issue of childhood obesity is as daunting as it is disturbing and no one recognizes the complexity more than Rutgers Business School professor Jerome Williams and other scholars who are contemplating its causes and implications. "I’ve dealt with daunting problems throughout my academic career,” Williams said. "Those are the things that, perhaps, push my buttons.” In an interview, Williams talked about his views on regulation, digital marketing and who might benefit most from reading “Advances in Communication Research to Reduce Childhood Obesity,” a new book he co-edited. More ›

TAGS: Business Insights Jerome Williams Management and Global Business Marketing Research Thought Leadership