Instructor of Professional Practice
Dave Wieneke is an evangelist and practitioner of digital business strategy, a discipline which improves and expands how firms create value for customers online.
His teams help firms “insource excellence” by building capabilities, helping to set priorities, and creating coherent operational views of digital performance throughout the business.
Dave’s experience as a management consultant and brand leader include establishing digital teams for Thomson Reuters Legal, The Christian Science Monitor, and the largest legal marketer in the US, Sokolove Law. He also gained a broad view of the technology industry publishing a chain of computing magazines, and has led key digital initiatives for several US state governments.
Currently, Dave advises organizations on their “must win” digital battles, while speaking, writing for publication, and teaching at Northeastern University. He blogs on the future of digital marketing at UsefulArts.us, and lives with his family near Boston.