Instructor of Professional Practice
Evan Neufeld is the Principal Analyst at Storyline Development, a strategy, content development, consulting and investment entity focused on helping businesses understand and profit from changing consumer behavior. Evan has a substantial (16+ year) background in developing digital business intelligence products & services, and was until recently the CMO of Ground Truth, a mobile analytics firm developing insights out of carrier data.
A well-respected analyst in the fields of mobile, new media, advertising and interactive marketing, Evan's experience includes senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter Research, where he was a founding analyst of Jupiter's well-known digital advertising research practice.
Evan is an active participant in industry associations such as the MMA and IAB and is currently an Adjunct Lecturer in Internet Marketing & Social Media at Baruch College's Zicklin School of Business. Evan has a master's degree in American studies from New York University and a bachelor's degree in English from Vassar College.