Executive MBA Lecturer
Professor Suk is VP/Director of Strategy and Analysis at Digitas, the world's leading digital marketing and advertising agency, and previously worked as the Director of Analytics and Business Intelligence at Thomson Reuters, where she led analytics for several B2B and B2C websites, including Reuters.com, across the online, mobile and social media platforms. Professor Suk has over 15 years of experience in digital analytics, marketing, advertising and technical consulting.
She earned an MBA from the Executive MBA Program at Rutgers Business School and a Bachelor's Degree in Computer Science from Rutgers College.
In the Executive MBA program, Professor Jing Suk presents web analytics through practical applications, with a focus on deriving actionable insights through the use of digital analytics. The course provides a broad overview of key web analytics strategies, concepts, issues, challenges and tools.
The course is designed to provide a framework to help marketers, businesses and students evaluate the effectiveness of websites by improving their company's bottom line. It also equips students with the mindset, concepts, terminology, knowledge, skills and processes in web analytics by utilizing real-world examples and projects. Students will analyze web analytics data from several eCommerce, lead-generation and content sites. In addition, students will work with Google Analytics, Omniture, comScore and more, to help solidify their learning of digital analytics.