Instructor of Professional Practice
Larry Neuringer is a marketing professional with extensive experience marketing premium-priced goods and services.
A native of Wellesley, Massachusetts, he graduated Cornell University’s College of Arts & Sciences with a B.A. in International Relations and began working in media planning and account management at Big 8 advertising agencies in New York City. Larry then transitioned to corporate marketing roles at Pillsbury, Remy Martin, Western Union, LVMH USA, Pernod Ricard and Palm Bay International, managing all marketing functions for brands such as Haagen-Dazs, Remy Martin Cognacs, Western Union’s International Money Transfer Services, Tanqueray Gin, and Jameson Irish Whiskey.
A noted specialist in premium spirits marketing, Larry’s career highlights and marketing accomplishments include:
- Quintupled Palm Bay Spirits volumes in three years
- Doubled Remy Martin business in two years
- Increased Jameson sales growth rate from 18% to 25% in two years
Larry lives in Rye, NY, with his wife Randy, and thankfully has sent his two children off to university.
- Mini-MBA: Integrated Marketing Communications (IMC)