Instructor of Professional Practice
Naomi Henderson launched RIVA in 1981 and is currently its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses, and fulfilling her dream to leave the industry in better shape than when she entered by training researchers in the art and science of rigorous qualitative research techniques.
A researcher since 1964 and a nationally recognized Master Moderator, Naomi has led more than 6,000 focus groups and interviewed more than 60,000 people.
Naomi holds a M. Ed. and a B.S. in Education and Psychology from American University. She is a licensed practitioner of NeuroLinguistic Programming [NLP], a certified Master Coach, and has earned certificates of completion from Synectics and the Creative Problem Solving Institute.
Naomi is also a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College. She is a frequent guest speaker for qualitative research conferences, and has been quoted in American Demographics, Forbes and the New York Times. Appearances on TV include CBS Evening News, PBS Health Week, and NBC’s Dateline.
Naomi is a contributor to the RIVA blog and tweets at @rivainc.
- Mini-MBA: Integrated Marketing Communications (IMC)