Instructor of Professional Practice
Neal Schaffer is a leader in helping organizations and professionals strategically leverage the business potential of social media. A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is an international social media conference speaker who has spoken at industry-leading events on three continents. Neal is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” and he is working on his 3rd book, "Maximizing Twitter for Business" as we speak.
As a leading social media strategist, Neal has created social media strategies and coached implementation for companies ranging from a Fortune 50 software company to the nation's largest provider of natural gas to a Grammy award-winning musician. Neal’s work has been recognized by the media and he has appeared in the Wall Street Journal, Bloomberg Business Week, Forbes, Yahoo!, and the American Express Open Forum.
A graduate of Amherst College, Neal is also fluent in Chinese and Japanese and brings with him a unique professional B2B sales, marketing, and business development background successfully establishing sales organizations from scratch for multiple high tech companies in Asia. Neal currently resides in Irvine, California.