Noah Elkin, Ph.D., is Executive Editor at eMarketer and co-author of Mobile Marketing: An Hour a Day (Wiley/Sybex, Dec. 2012).
At eMarketer, Elkin helps clients understand the latest digital marketing, media and commerce trends and the implications for their business. His reports, webinars and in-person presentations provide mission-critical insights to leading brands, advertising agencies, media companies and digital and mobile technology firms. Elkin speaks regularly at industry events and conferences, including ad:tech, Digital Collective, iMedia Summits, Mobile World Congress, Mobile Marketing Association Forum, Digiday, OMMA and Search Engine Strategies.
Prior to joining eMarketer, Elkin served as managing partner at UK-based digital marketing agency Steak, which he helped launch in the US. His responsibilities there included driving strategy development for Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he helped to build the company´s social media practice and worked with clients in the automotive, financial services and hospitality industries to execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing.
Elkin holds a Ph.D. from Rutgers University and is the recipient of a Fulbright Fellowship to Brazil. He earned a B.A. with honors from Columbia University.
E-commerce, web analytics, mobile marketing