Instructor of Professional Practice
Rachel Pasqua is a digital strategist, writer, and speaker with expertise in mobile, social, and experiential marketing. She leads the mobile practice for North America at global media agency MEC (founding partner of WPP’s GroupM), where she helps brands evolve to meet the demands of a multiscreen, real-time world. Rachel comes to MEC from Token Digital (www.tokenco.com), a NYC-based design consultancy focused on wearable technology and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile group at iCrossing, a global agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is the co-author of the books Mobile Marketing: An Hour a Day, published in 2012 by Wiley & Sons and the upcoming The Responsive Brand, publishing in late 2014 and writes about digital innovation for numerous online publications as well as on her personal website (www.rachelpasqua.com), the Mobile An Hour a Day site (www.mobileanhouraday.com) and MEC’s What we Think blog.