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Full-Time MBA Concentration in Marketing Research Insights and Analytics

More big data means a need for market research and analytics. Be prepared for the job market with a Marketing Analytics MBA.

Pursue a career in marketing research insights & analytics with a Rutgers MBA

Marketing Analytics is the discipline of analyzing and synthesizing multiple data sources to uncover meaningful insights and actionable information to reach audiences and customers. It’s marketing intelligence—using data to uncover your customer’s voice—and it’s a rapidly growing job market.

The Marketing Research, Insights and Analytics (MRIA) program at Rutgers Business School will prepare you for a career in a data-driven industry that leverages Big Data to make marketing decisions. You’ll learn how to draw conclusions about data and be positioned for jobs in marketing research, marketing analytics and data handling.

What you’ll learn:

  • Practical applications to solve actual marketing problems
  • Analytical techniques to understand customer needs and markets
  • How to synthesize information to influence and shape business decisions


Sample Courses
  • Advanced Marketing Research
  • Analytics for Business Intelligence
  • Consumer Behavior
  • Customer Relationship Marketing
  • Marketing Insights
  • Marketing Research
  • Marketing Strategy

Career Focus

CNN Money, Fast Company, and US News & World Report all rank marketing research among the best industries in terms of salary ranges, demand, and advancement potential.

Marketing Connections

The MRIA concentration is guided by an active advisory board of accomplished marketing research professionals and faculty who offer mentorships, networking and career opportunities, internships and other opportunities to enrich your academic experience. Our advisory board members are marketing leaders across a variety of industries, from pharma to finance.

Corporate Partners

Blue Print Research Group
Bristol-Myers Squibb
Council of American Survey Research Organizations
Return on Focus
ZS Associates
If you're looking to get into data analytics and market research, Rutgers is the place to be.
—  Julio Tavarez, Manager for Marketing Effectiveness, Nielsen