Media Coverage

The New York Times
The New York Times
In reporting for this article, Francesca Paris talked to 16 researchers and medical professionals who study disability, long Covid, cognition and census data.
Inc.
Inc.
Before deeming certain days of the week in-office days, it might behoove leaders to check in with employees about their preferences, says Terri Kurtzberg, professor of management and global business at Rutgers Business School: "Sure, some people will feel unheard if they're outvoted, but it does seem better to find out directly whether there are unexpected preferences."
U.S. Times Post
U.S. Times Post
Kristina Durante, associate professor of marketing at Rutgers Business School in the US, says that when people feel stressed, they “retreat and go into survival mode, protecting resources to ensure their survival.”
Poets&Quants for Undergraduates
Poets&Quants for Undergraduates
Recognized for academic excellence, intellectual innovation, inspirational leadership, and embodiment of the intrinsic value of diversity, equity, and inclusion, Rutgers Business School is a force to be reckoned with in the national and global arenas. New Jersey is a great place to live and learn and with strong employment outcomes, Rutgers Business School has been consistently ranked one of the Best Undergraduate Business Schools in the U.S. by Poets & Quants.
Yale News
Yale News
But John Longo, the former chief investment officer of Beacon Trust and a professor at Rutgers Business School, told the News that the 60-40 model is not an appropriate benchmark to judge the performance of Yale’s endowment.

He noted that Yale’s peers all follow an alternative investment model, too.

“Performance over a one-year period is not meaningful for an institution like Yale which has a very long-term horizon,” he told the News. “Despite the somewhat disappointing short-term returns, in my opinion, Yale’s approach to managing its investment remains sound.”
GoBankingRates.com
GoBankingRates.com
Index funds are another newer way to build wealth — one that’s easier to get started with than it was in the 20th century.

“The index fund is undoubtedly one of the most important financial innovations in the past 100 years. Vanguard created the first index fund for individual investors in 1976, but its growth has dramatically accelerated since the early 2000s,” said John Longo, PhD, CFA, Beacon Trust’s chief investment officer and Rutgers distinguished professor of professional practice in finance and economics. “An investment in an index fund requires minimal time and effort, charges an exceptionally low fee and outperforms roughly 90% of active managers over the long run.”
NJCPA
NJCPA
While there are many great majors and career paths to choose from, most anyone in our profession will tell you that accounting is one solid choice. What makes it so?

1) Endless career options.
2) Endless industry options.
3) The opportunity to help people.
4) Work-life balance.
5) Good pay and benefits.
6) Skills that transfer to your personal life.
7) Learning an actual job skill in the classroom.
8) The CPA license itself.
Yale Insights
Yale Insights
In a new paper, Katic and her co-author, Jerry W. Kim of Rutgers Business School, investigate another strategy firms can use to achieve regulatory capture: incentivizing government regulators with offers of private-sector jobs.

“I come from a training in economic sociology, where we care a lot about networks,” Katic says. “I thought it would be really interesting to think about these networks being formed by people transitioning from public to private employment.”

Katic and Kim focused their analysis on government regulators who go on to join private firms as lobbyists, examining whether these individuals appear to help shorten the regulatory approval process for firms—either before or after they’re officially hired.
Local First Media Group
Local First Media Group
Nancy DiTomaso, Distinguished Professor at Rutgers Business School, points out that employers should offer “higher pay, better benefits, more stability of employment, and greater flexibility.” Meaningful, fairly compensated, and non-exploitative jobs are key for retaining a motivated workforce.
Real Estate NJ
Real Estate NJ
“Dynamic Engineering is a firm focused on helping to ensure that students studying real estate are prepared to join the workforce,” said Morris A. Davis, the Paul V. Profeta chair of real estate and academic director for the Rutgers Center for Real Estate. “We are gratified to be cooperating with such a committed firm and look forward to this engagement and the benefits to our students.”
Rutgers Today
Rutgers Today
Students with disabilities face both physical and attitudinal barriers when they go on a job search. Our colleague Mason Ameri of Rutgers Business School has been exploring which factors enable students with disabilities to become effective self-advocates, who are not afraid or reluctant to portray their strengths along with the types of accommodations they may need to work to their maximum potential. He will discuss these at the seminar next week.

Tell us more about the seminar.

Schur: It’s on Tuesday, October 24 at 12:00pm in Room 219 of the Levin Building on Livingston Campus. There’s also a Zoom option.
https://newbrunswick.rutgers.edu/event/rutgers-research-focus-advancing-disability-employment

We will have a one-hour presentation that includes short, five-minute summaries of six research projects we have been working on, including some of those referenced in this interview. It’s open to the public and the entire Rutgers community.
Supply Chain Brain
Supply Chain Brain
“It’s really a celebration of the history of the supply chain and procurement professions,” says Dr. Arash Azadegan, Ph.D., professor and vice chair of the Supply Chain Management Department at Rutgers Business School. “It started with a single realization. I was in Detroit at the Institute of Art, and they had an exhibit on the history of writing, and it showed the oldest human written thing that we have, written in cuneiform from Sumeria, and it’s a goods receipt. That’s literally the first record we have of human written communication anywhere on the planet. And it got me thinking.”
New York Post
New York Post
In the case of the Earn program, Gemini has displayed a troubling “lack of transparency” with customers, according to Tobey Karen Scharding, a professor at Rutgers Business School and expert on risk-related business ethics.

“The fact that they were withdrawing money suggested that they had significant worries either about Genesis or about crypto at this time, but they were, at the same time, encouraging their customers to make deposits and encouraging their customers to maintain a very positive attitude toward cryptocurrencies,” Scharding said. “That’s worrying.”
The Harvard Crimson
The Harvard Crimson
Some portions of Harvard’s endowment may still deliver strong performances. According to Rutgers Business School professor John M. Longo, HMC’s stock portfolio — which is heavily invested in technology companies — could boost its fiscal year 2023 returns.

“US stock market performance has largely been driven by a small group of large cap Technology oriented securities,” Longo wrote. “Harvard Management Company held three of these stocks (Meta, Alphabet, and NVIDIA) among its top 10 equity positions, so the equity segment of the HMC portfolio likely performed well this calendar year.”
ROI-NJ
ROI-NJ
As a professor who teaches finance and economics and a former investment banker and chief financial officer at some of the top firms in the world, you can be sure that Lisa Kaplowitz cheered the announcement that Claudia Goldin was the third woman to earn the Nobel Prize in economics — the first to do so as a solo winner.

And, as the co-founder and executive director of the Rutgers Center for Women in Business, you can be sure Kaplowitz is pleased that Goldin’s pioneering research on identifying drivers of gender differences in the labor market will bring more attention to the issue.

Kaplowitz’s biggest hope, however, is that the next generation won’t need such distinctions — or the research.

“I’m really looking forward to a time when her research is realized and we’re not talking about the fact that so-and-so is the first, because that means we have created pay equity, we have created equal representation and the biases have been removed from the system,” Kaplowitz said.
Rutgers News
Rutgers News
Rutgers-Newark Provost and Executive Vice Chancellor Jeffrey Robinson was named to the newly formed state Diversity Finance Advisory Board.

The board, formed by the New Jersey Economic Development Authority (NJDEA), will work to increase access to institutional capital for women- and minority-owned startups. It will also provide knowledge, guidance, and insights on ways to best increase capital, access, and investments in New Jersey’s diverse entrepreneurs.

Robinson, a Rutgers Business School professor, is an internationally known author and co-founder of the Center for Urban Entrepreneurship and Economic Development. He holds the Prudential Chair in Business and is a Professor of Management and Global Business at Rutgers Business School and specializes in management and entrepreneurship.

He has authored many articles and books in his areas of expertise, including the 2022 Harper Collins guide "Black Faces in High Places: 10 Strategic Actions for Black Professionals to Reach the Top and Stay There,'' co-authored with Rutgers alumnus Randall Pinkett.

“I am very pleased to serve on the state’s Diversity Finance Advisory Board. I have been working in this space for more than 15 years and it is great to see the State of New Jersey taking a leadership role to provide access to capital and resources for all of the state’s entrepreneurs,'' said Robinson.
Capital Outlook
Capital Outlook
A lot of the suggestions that Jeffrey Robinson gave during his talk to business owners at the Advantage Conference came straight from his first-hand experiences.

He specifically addressed entrepreneurs in the room at the Turnbull Center last Wednesday. The gist of his message was about the importance of knowing how to “connect the dots.”

The “dots” are resources that could save a business born out of an entrepreneurial spirit from going under, said Robinson, PhD, Prudential chair in business at Rutgers Business School.

“It isn’t a straight line,” he said of being an entrepreneur. “It’s a little bit of ups and downs. There could (however) be lots of positive things if you have the right surroundings; the right environment.”
Rutgers Newark News
Rutgers Newark News
“Any country that wants to be competitive in the 21st-century is going to need STEM and people trained in STEM to be successful, grow their economies and create the kind of innovations that every nation is going to need to survive,’’ said Rutgers-Newark Provost and business school professor Jeffrey Robinson, who is leading the effort at Rutgers. “We’re training people who can be leaders of innovation in their countries.’’
New Jersey Business
New Jersey Business
The grant, will be administered through Rutgers Business School’s NJSBDC Network, adding to the increased community and economic development initiatives supported by the highly ranked business school.

Reflecting on the SSBCI program, Rutgers Business School’s Dean Lei Lei said, “We applaud the SBDC’s success in securing this important funding that ensures its work to assist small business owners, especially those from socially and economically disadvantaged groups, will continue.”
ROI-NJ
ROI-NJ
Panel: Partnerships (such as one between Fiserv and Rutgers-Newark) are key to next-generation workforce initiatives.

Participants in the panel included, from left, New Jersey Institute of Technology President Teik Lim, Rutgers University – Newark Chancellor Nancy Cantor, Bergen County Community College President Eric Friedman and New Jersey City University President Andrés Acebo, with co-moderator Arturo Osorio and co-moderator Eliza Charters.
The Daily Targum
The Daily Targum
Lisa Kaplowitz, an associate professor in the Department of Finance and Economics at Rutgers Business School and executive director at the Rutgers Center for Women in Business (CWIB), said that a company goes public for two primary reasons: to access more money to expand its business and to provide private investors the opportunity to monetize their investments.

The post-pandemic IPO market had stayed dormant due to a lack of investor optimism, but companies have recently gained confidence in their ability to raise capital as the Federal Reserve slows down on interest rate hikes and inflation concerns subside, she said.
NJEDA
NJEDA
The New Jersey Economic Development Authority (NJEDA) today announced the establishment of the Diversity Finance Advisory Board (DFAB) which will work to increase access to institutional capital for women- and minority-owned startups. The board will provide knowledge, guidance, and insights on ways to best increase capital, access, and investments in New Jersey’s diverse entrepreneurs.

According to a survey from the National Venture Capital Associations (NVCA), venture capital investments have quadrupled across the United States over the past 10 years, but those increases are not true for startups with women or racial minorities as their founders. The State recognizes national studies that correlate with the NVCA study that finds only one percent of venture capital-backed founders are Black and less than two percent are Hispanic.

Dr. Jeffrey Robinson, Rutgers University – Newark, Provost & Executive Vice Chancellor, will serve as a member of the inaugural 2023-2024 Diversity Finance Advisory Board.
ROI-NJ
ROI-NJ
A new White Paper from the Rutgers Center for Real Estate focused on parking in multifamily residential communities spells this out. (Click here to read the paper.)

The result of several months of examination after analyzing data obtained from over 175 properties and approximately 28,000 operating multifamily rental units in the state, the report concludes that mandatory rules required by the Residential Site Improvement Standards are outdated — and that they may not reflect a society that relies on ride-sharing and/or mass transit more than ever.

The report, entitled “How Much Is Enough? Parking Usage in New Jersey Rental Units,” showed that, on average, low and midrise apartment buildings in New Jersey utilize approximately 0.56 parking spaces less than as required by RSIS, with high-rise communities utilizing approximately 0.32 parking spaces less than as required by RSIS.

Deb Tantleff, the founding principal of TANTUM Real Estate and one of the authors of the paper, said the results of the objective research provide conclusive and compelling data that can and should be utilized by both the public and private sector.

“A thoughtful and intentional approach to reduce parking requirements will benefit municipalities, planners, developers/operators and, importantly, the end user while creating a pathway to address larger affordability challenges that we face as a state and country,” she said.

Tantleff prepared the paper along with Morris Davis (the head of the Rutgers Center for Real Estate), Ron Ladell (the head of AvalonBay in New Jersey) and Facundo Luna (a Ph.D. student at Rutgers University).
Benzinga
Benzinga
Edmund Zagorin, Founder & CEO of Arkestro, and Dr. Arash Azadegan, Professor & Vice-Chair of the Department of Supply-Chain Management at Rutgers Business School, were recently interviewed by Benzinga.

Founded in 2017, Arkestro’s Predictive Procurement Orchestration (PPO) taps into the power of behavioral science, game theory and machine learning to help companies make their best buying decisions faster. Leading enterprises leverage Arkestro to optimize their procurement cycles with direct actions and clear recommendations, managing spend at scale without increasing headcount.

The company has teamed up with Rutgers to offer its “Museum of Procurement” at the university’s school of business.

Watch the full interview here: https://youtu.be/U9spEMa2JVc
NJBIZ
NJBIZ
Jeffrey Robinson
Speaking at the reopening of JBJ Soul Kitchen at Rutgers University-Newark last fall, college provost and executive vice chancellor Robinson remarked that the venture from Garden State rocker Jon Bon Jovi and his wife Dorethea was “a fantastic example of social entrepreneurship in action, when you build a restaurant that is meeting a social need, you demonstrate the power of a double bottom line.” And entrepreneurship in action is something the academic, author and advocate knows well. Robinson’s research is focused at the intersection of business and society, with projects and initiatives addressing diversity, economic inclusion, inclusive entrepreneurship, and innovation. At Rutgers, the school’s recent collaboration with Fiserv on the Fiserv-RU-N Program for Inclusive Innovation is just one example of such practical applications at work. Robinson is also a professor at Rutgers Business School, the co-founder and academic director of the Center for Urban Entrepreneurship and Economic Development and serves as Prudential chair in business at RU-Newark, a position he assumed last fall that employs a multidisciplinary approach to business education. Upon his appointment in the latter position, RU-N Chancellor Nancy Cantor said Robinson was the “perfect match” for the role, describing him as “a pioneer in social entrepreneurship and a steadfast builder of inclusive innovation.”
NJBIZ
NJBIZ
This year’s NJBIZ Best 50 Women in Business honorees were drawn from hundreds of nominations – a testament to the myriad accomplishments of the 2023 class.

Launched in 2007, this program recognizes 50 women who have made a significant impact on New Jersey business and the community at large.

After an open nomination process, a panel of independent judges selected this year’s honorees using a points system to evaluate submissions.

Lei Lei, dean, Rutgers Business School, Rutgers University is included on this distinguished list.
Port Authority NY NJ
Port Authority NY NJ
“This is a one-of-a-kind executive education, workforce development and bonding capacity building program. It will increase the readiness of small businesses to sign contracts. It leverages the Port Authority’s commitment to local contracting, the connections of AACCNJ, the research on minority business development of CUEED and expertise in procurement of Integrity Compliance Consulting,” said Lyneir Richardson, assistant professor of practice at Rutgers Business School and executive director of the Newark Center for Urban Entrepreneurship and Economic Development (CUEED).
ROI-NJ
ROI-NJ
Lei Lei
Dean
Rutgers Business School

Her research expertise includes supply chain network design and optimization, operations planning, scheduling and process recovery after disruptions, demand-supply planning and resource allocation optimization.

Lyneir Richardson
Executive director
Center for Urban Entrepreneurship and Economic Development

He leads capacity-building programs that have assisted over 400 entrepreneurs — and he serves an assistant professor at Rutgers Business School, where his commitment to teaching intersects with his passion for equitable economic development.
Inc.
Inc.
In-office time can indeed have its benefits, including productivity and team building, but employers need to tread carefully when developing and communicating new or more intense RTO policies, says Terri R. Kurtzberg, professor of management and global business at Rutgers Business School. “Especially in policy statements, it pays for organizations to recognize that insisting on anything feels a little bit like an affront to employees at this point.”
Rutgers Today
Rutgers Today
A beloved aunt who raised him, the football coaches who mentored him and the organizers of an enrichment program at Rutgers Business School (RBS) who encouraged him serve as the inspiration driving Jerry Melius to succeed.

“Growing up, Jerry didn’t have much, and he has struggled, but he never let that stop him,” says Miyokee Saint-Florent, program coordinator for the B-STAR program, which offers mentoring and academic support to high-performing students from under-represented backgrounds.
Money Geek
Money Geek
Could making a large purchase on a 0% APR card affect one’s credit score?

A large purchase may negatively impact your credit score since one of the components of the credit score is the percentage of credit utilized. You should also analyze the purpose of the 0% purchase. If the purchase is purely for consumption purposes, it may be unnecessary. However, if the purchase helps fund a business or other investment, perhaps it will be worthwhile. Clearly, once the 0% "teaser" rate expires, it is crucial to repay the debt in full since future interest rates will often snowball to a rate in the high teens or 20%+.
Money Geek
Money Geek
Are there any benefits of getting a credit card while still in college?

Getting a credit card at nearly any age — late teens and above — can help you build up a positive credit rating if the card is used responsibly. It may also earn the owner rewards points that may provide discounts on purchases or cash back. However, if you are unable to pay the credit card balance in full each month, you are probably better off sticking with a debit card.
Money Geek
Money Geek
What is some advice you would give to people for managing their money during a recession?

Currently, money market funds, CDs, and Treasury Bills are offering attractive (e.g., 5%+) yields. These investments may make sense for a portion of the "safe" part of one's portfolio. I'd be surprised to see 5%+ rates on these instruments a year from today. Over many months, investing in stock index funds on a dollar-cost-averaging basis has historically been a good investment for the "risky" part of one's portfolio. Descriptions of the "American Dream" usually consist of owning your own home. So, saving money for a down payment on a new home or accelerating payments on an existing home may make sense as part of an overall financial plan.
SupplyChain24/7
SupplyChain24/7
In researching disruptions in supply chains and the dynamics of humanitarian supply chains, we’ve identified five key lessons for private-sector supply chain managers when working with government agencies and nongovernmental organizations (NGOs).
Money Geek
Money Geek
What mistakes do people make with credit cards, and specifically rewards programs?

While these are generally good elements of credit cards, users need to be careful to be able to pay the card balance in full each billing cycle. To charge items just to get the rewards is generally not a good strategy and can lead to growing balances.

What are the "gotchas" about credit cards and rewards programs that are not well understood by consumers?

Sometimes there are other "catches" to the rewards programs requiring additional purchases or other elements. I use a "cash back" card offering rebates for gas, travel and other items at different levels. Look carefully at what items deliver the maximum level of return (e.g., I get gas rebates of 4%).
Money Geek
Money Geek
Many students are not educated on credit card use, managing spending and debt. What tips do you have for new credit card holders or parents looking to teach their students how to properly use a credit card?

First, set a reasonable credit limit for small expenses but also low enough to prevent the card user from developing significant debt beyond a comfortable level to be repaid. Be careful of high limits that also have a high interest rate. These are often ways that students get into trouble by making credit too easy and then repaying beyond their ability as new users.
WalletHub
WalletHub
Why do employers have difficulties in filling employment positions?

Although the demographic trends are quite clear in the U.S. and in most of the developed world, it seems that many people, including most employers, do not understand how significant these trends are for their efforts to hire people for their current businesses. The “native-born” population in the U.S. and most developed countries has been growing very slowly and not keeping pace with economic activity. Unless the U.S. accepts more immigration, employers across the country will not be able to fill job openings, even with salary increases.
NorthJersey.com
NorthJersey.com
While it may seem like a lot of stores on paper, it’s really not, explained Arturo Osorio Fernandez, a management and global business professor at Rutgers University.

“If placed on a map there is a geographical pattern of service-overlap on highways and heavy traffic areas,” he said in May. “Yet you will also see that they have no real overlap. Each brand serves a different area. And there are even areas that are not served by either of them.”
The Center Square
The Center Square
Morris A. Davis, professor and Paul V. Profeta Chair in Real Estate and the academic director of the Center for Real Estate Studies at Rutgers Business School, said certain factors will drive down inflation.

"Hopefully, the Russia-Ukraine war will be over soon and the COVID pandemic is essentially over so the impact of supply disruptions on inflation should go away soon," Davis said. "Additionally, the Fed is trying to reduce demand for goods and services by raising interest rates. The key is to get the core inflation rate to 2 percent."

The inflation rate doesn't tell the entire story behind the U.S. economy, Davis said.

"I think the thing we should all be worried about is the debt ceiling," Davis said. "If the U.S. government defaults on a debt payment, chaos will ensue in financial markets, a major recession or worse will follow, and the dollar may massively revalue."
Graphic Online
Graphic Online
The Provost and Executive Vice Chairman of Rutgers University, Newark-NJ, Dr Jeffrey Robinson, spoke about his institution’s collaboration with SOS Global Investments and Nekotech Center and touched on some of the courses available at Rutgers University to be offered to the incoming African students.
MSNBC
MSNBC
And according to a Rutgers Business School analysis, it is because of Title IX that today, three million more high school girls and 200,000 more college women have access to athletic pursuits.
Reuters
Reuters
Parul Jain, finance and economics professor at Rutgers University, reckons the problem might have got worse in the United States, not better.

The U.S. inventory-to-sales ratio was 1.4 in May, up from 1.33 a year ago, which means retailers, manufacturers and wholesalers have more inventory than they can sell at a higher rate than a year ago, she said.
Promarket
Promarket
A new study examines whether privately owned banks seek political influence by offering preferred loan terms to corporate borrowers with valuable political connections, showing that such connections do indeed lead to lower interest rates on new loans.
MoneyGeek logo
MoneyGeek
Among the questions MoneyGeek asked a group of experts was this one, What are some of the main benefits of having a secured credit card? Would you consider it worth it for most people? John Longo, a distinguished professor or professional practice in finance at Rutgers Business School offered this information as part of his advice in the piece: "A secured credit card is backed by cash, so there is a significantly reduced chance of default. Therefore, a secured card enables you to build up your credit rating in most instances. If someone has had problems in the past with paying off the balance in full on a traditional credit card, then a secured card may be a good option. Consumers should try hard to pay off their balance in full each month with any type of credit card since the interest rate on remaining balances is likely to exceed the returns on other uses of the funds.
WalletHub
WalletHub
What advice do you have for people looking for a same-day loan?

Same-day loans can be a quick source of emergency funds for people who are in urgent need of cash, but they can be extremely expensive (APRs can be several hundred percent for payday loans) and come with nasty non-payment penalties. Same-day loans often come with high origination fees that include both a fixed charge and a percentage of the loan amount in addition to the high-interest rate. Many have prepayment penalties and expensive rollover costs (if you have to roll it over because you cannot pay it off by the due date).

The best advice that I can give to someone considering these loans is to read the fine print and only borrow from a licensed lender.
WalletHub
WalletHub
Do you think most adults know what a balance transfer is and how it works? Why or why not?

Most adults may have heard about balance transfers; however, this can only be availed of if the 0% offer is mailed to them. And it appears that these offers are mailed to people with high credit ratings, who obviously may not be maintaining outstanding credit card balances for transfer. These offers seem to be targeting the wrong audience.

By and large, it seems that most have a partial understanding of how balance transfers work. The devil is in the details: the balance transfer fee could be 3-5%, the 0% is a teaser rate that can skyrocket when the grace period ends, and there is always a minimum amount to be paid to keep the 0% rate. Thus, any lapses can lead to a big tab.
Election Assistance Commission
Election Assistance Commission
The U.S. Election Assistance Commission (EAC) partnered with Rutgers University to survey voting-eligible citizens with and without disabilities following the 2022 elections. The newly released “Disability and Voting Accessibility in the 2022 Elections” found that after a substantial drop in voting difficulties among people with disabilities over an eight-year period, there was a slight uptick in the 2022 election.

The team from Rutgers was led by Professors Lisa Schur and Douglas Kruse, Co-Directors of the Program for Disability Research at the School of Management and Labor Relations at Rutgers University. The study was also conducted by Mason Ameri, Associate Professor of Professional Practice at the Rutgers Business School, and Professor Meera Adya, Department of Administration, Rehabilitation, & Post-Secondary Education, Interwork Institute at San Diego State University.
Courier & Press
Courier & Press
YWCA Evansville has announced its keynote speaker for the 21st annual Women's Equality Day celebration, and according to the news release, she brings a combination of athleticism, advocacy and business.

Lisa Kaplowitz will be addressing the theme, “From the Locker Room to the Boardroom – Channeling Your Inner Athlete (Even if You Never Played Sports)."

Kaplowitz's background in gender equality advocacy dates to her student-athlete days at Brown University, when she was part of a landmark Title IX case that added more varsity athletic opportunities for women.
MarketWatch
MarketWatch
“The marketing for Barbie has been insane,” said Kristina Durante, a professor of marketing and department chair at Rutgers University’s business school.

The marketing campaign did two critical things: It kept the plot of the movie a mystery, doling out only breadcrumbs, while simultaneously bombarding the world with pink, partnering with brands and letting social media and millions of people around the world do the rest. It also allowed people to connect with Barbie and with each other in a safe way.

“Barbie is taking issues about equity, body image, inclusion, diversity, intersectionality, politics and the patriarchy, all of the stuff we’re dealing with in such a divided country — the state of the world today is very negative — and addressing it.” Durante said. “It adds a little bit of levity around the weight of these issues that we are facing.”
NJ Spotlight News
NJ Spotlight News
Nancy DiTomaso, professor of management and global business at Rutgers Business School, said that even removing legacy admissions wouldn’t affect white students because they still have access to opportunities that other racial groups do not.

The opposite effect is true for Black and Latino students with regard to the end of affirmative action.

“If they don’t have some kind of attention to the kinds of challenges that they faced and the opportunities that they’ve had to show their leadership and their achievements, despite lack of resources, for example, it may have a big effect in terms of their ability to get into the quality of school that they’re applying to,” DiTomaso said.