Rutgers MBA in Marketing
My Passion is Marketing - Stacy, Rutgers MBA '13
Rutgers Business School's Marketing MBA Concentration provides the skills needed to prepare students for executive careers across a spectrum of industry sectors. Rutgers not only provides a solid foundation in marketing strategy, research and consumer behavior, but also offers innovative courses like marketing in the pharmaceutical industry, customer relationship marketing, database marketing, and retail marketing developed to put you at the forefront of a rapidly changing industry.
Close to the many top companies and marketing agencies in New Jersey, New York City, Philadelphia and Washington, D.C., an MBA in marketing from Rutgers provides excellent job opportunities with the best corporations in the northeast. The Rutgers Marketing MBA is offered at two campuses: Newark and New Brunswick. More than a third of MBA students graduate with a marketing concentration. In addition to the Full-Time or Flex core MBA curriculum requirement, candidates seeking a marketing concentration must complete a combination of courses as electives.
MBA Students Impress Judges in Marketing Case Competition
A team of Rutgers MBA students consisting of Emily Muscara, Adam Shatzkamer, Marcus Silva, and Jeffrey Mann, won the 2nd Annual Rutgers Business School MBA Marketing Case Competition by impressing judges with a comprehensive plan to promote Marathon Bars on college campuses. “This wasn’t just a marketing plan, but a complete business plan for the brand,” said Shirley Lawson, the Brand Manager for Marathon Bars, a division of Mars Chocolates, Inc.
Silva praised Professor James Sawhill for helping his team prepare. “Our win was a direct result of the effectiveness of Professor Sawhill in teaching all of us not only the foundation of marketing theory, strategies, and tactics, but also how to approach a marketing case problem in a creative and forward thinking way,” said Silva (view Silva’s Introduction and Finale on YouTube).
The winning 60-page presentation included a catchy promotion plan including a slogan, “Marathon Bars…it’s ON!” and detailed analysis estimating the demand curve and production curve to meet cyclical demand.
A total of five teams, 24 MBA students in total, participated in the Marketing Case Completion spearheaded by MBA student Neha Mukherjee- Nathani. “Mars was blown away by the effort, talent and marketing insight all our teams were able to bring forward,” said Mukherjee-Nathani.
Curriculum and Course Descriptions
The Marketing MBA curriculum is the same for both Traditional Full-Time MBA and Flex MBA students (who started in Spring 2009 or later).
- Marketing MBA Curriculum (Traditional FT MBA & Flex MBA students)
- Marketing MBA Curriculum (Flex MBA students who started prior to Spring 2009)
This concentration is managed by the Department of Marketing, which also manages the Marketing Research Insights and Analytics MBA concentration.