Marketing MBA Concentration

MBA students participate in the 2nd Annual RBS MBA Marketing Case Competition, sponsored by Marathon Bars and organized by the Rutgers Association of Marketing & Strategy

Rutgers Business School's Marketing MBA Concentration provides the skills needed to prepare students for executive careers across a spectrum of industry sectors. Rutgers not only provides a solid foundation in marketing strategy, research and consumer behavior, but also offers innovative courses like marketing in the pharmaceutical industry, customer relationship marketing, database marketing, and retail marketing developed to put you at the forefront of a rapidly changing industry. Close to the many top companies and marketing agencies in New Jersey, New York City, Philadelphia and Washington, D.C., an MBA in marketing from Rutgers provides excellent job opportunities with the best corporations in the northeast. The Rutgers Marketing MBA is offered at two campuses: Newark and New Brunswick. More than a third of MBA students graduate with a marketing concentration. In addition to the Full-Time or Flex core MBA curriculum requirement, candidates seeking a marketing concentration must complete a combination of courses as electives.

Curriculum and Course Descriptions

The Marketing MBA curriculum is the same for both Traditional Full-Time MBA and Flex MBA students (who started in Spring 2009 or later).

• Marketing MBA Curriculum (Traditional FT MBA & Flex MBA students)
• Marketing MBA Curriculum (Flex MBA students who started prior to Spring 2009)

Contact Information

This concentration is managed by the Department of Supply Chain Management & Marketing Sciences (SCMMS), which also manages the Supply Chain Management MBA concentration.