In the Media

Bill Quiseng
New Brunswick, NJ
Wednesday, July 19, 2017

Bill Quiseng blog

I had the great opportunity to interview Blake Morgan, customer experience futurist about her new book, More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off Customer Experiences

Morgan leads a session in Customer-Centric Management Mini-MBA at Rutgers Business School Executive Education.

I have been a big fan of her customer experience articles that regularly appear in Forbes. Her book is a must-read resource for those intent on delivering an exceptional experience for their customers. You can find out more about Blake at the end of the interview.

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The CPA Jounal
New York, NY
Saturday, July 15, 2017

The CPA Journal

Deep Learning and the Future of Auditing
How an Evolving Technology Could Transform Analysis and Improve Judgment

By Miklos A. Vasarhelyi, PhD and Ting Sun

This article introduces deep learning technology - an emerging form of artificial intelligence that can be trained to recognize patterns in vast volumes of data that would be impossible for humans to process. This still evolving technology represents a way to utilize big data to create supplementary audit evidence that improves the effectiveness and efficiency of audit automation and decision making. The authors also discuss the application of these techniques to audit procedures.

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The CPA Journal
New York, NY
Saturday, July 15, 2017

The CPA Journal

Fraud prevention is a critical and ongoing consideration for companies all over the world. According to the 2016 Report to the Nations on Occupational Fraud and Abuse issued by the Association of Certified Fraud Examiners (ACFE) (, the total loss caused by fraud events in 2016 exceeded $6.3 billion, with an estimated 5% loss of annual revenues in a typical organization. Altering or deleting information in the companies' accounting systems, changing electronic documents, and creating fraudulent electronic files were the main methods to conceal frauds. In order to reduce fraud risk or even prevent frauds, a more secure accounting information system that can deter tampering from either outside parties (e.g., cyber attackers) or inside parties (e.g., employees) is needed.

Blockchain, a public, decentralized ledger first used to enable bitcoin trading, has the potential to serve as a secure accounting information system.

By  Miklos A. Vasarhelyi, PhD, Jun Dai, and Yunsen Wang

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Washington, D.C.
Friday, July 14, 2017

U. S. News & World Report

As more people shop online, changes in technology have opened up new doors por pottential careers in supply chain management.

Obtaining an MBA in the field is useful for developing the skills needed to work in the fast-paced industry of buying and selling.

These are the 10 best MBA programs for supply chain logistics.

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New Brunswick, NJ
Monday, July 10, 2017

Blue Focus Marketing

In content marketing, the similarities are readily apparent. Unlike baseball, whose basic rules have gone essentially unchanged over the years, content marketing is in a constant state of flux. Because it's a fundamentally new and developing field, the strategies that worked one day might not work the next.

This makes having a long-term strategy essential to the success of your content marketing campaign. And in fact, it's something a lot more managers should be doing. This strategy should be flexible and adaptive, but it should never stray from the brand's core mission, vision, and values.

Mark Burgess teaches on the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing.

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The Star Ledger
Newark, NJ
Saturday, July 8, 2017

The Star Ledger

The Gateway office complex in New Jersey's largest city is like a glass and steel fortress in an empty no-man's land. There are no storefronts on the sidewalks, where few pedestrians can be found. Even the entrances to the complex are hard to find.

Gateway, along with its enclosed concourses, was aimed at letting office workers commute in and out of Newark without ever setting foot on city streets.

Flash-forward 50 years, a few blocks to the west, to where the atrium at the Hahne & Company mixed-used development on Broad Street opened this past January.

Like Gateway's walkway, the Hahne's atrium is also enclosed. But rather than insulating Hahne's residents, visitors and workers from the surrounding neighborhood, the walkway provides a direct link to it, said Jon Cortell, a vice president at L+M Development Partners, the project's developer. "Ultimately, Hahne's capitalizes on the reaffirmation that the city center is Broad Street," he said.

Kevin Riordan, executive director of the Rutgers Business School's Center for Real Estate, said that for better or worse, Gateway set a precedent for development in the surrounding area, where subsequent buildings are similarly bereft of ground-floor shops or other businesses to invite the public and generate economic activity for people other than the building's owners or the workers inside.

The Gateway model of architecture is just one way the riots have had an impact on some of the city's development that persists to this day, Riordan said.

"Whether it was consciously done that way, or 'Well, look what's been done, let's continue it this way,' that's why there's no foot traffic," Riordan said, noting that foot traffic is precisely what "creates the vitality of the urban experience."

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Newark, NJ
Thursday, June 29, 2017

New Jersey Business

Warren Buffett, the "Oracle of Omaha," is generally regarded as the greatest investor ever. Part of his charm is his folksy, down-to-earth demeanor combined with his penchant for dispensing King Solomon-like wisdom on financial related topics, readily understandable to the lay investor. Here are a few nuggets of wisdom routinely shared by the Oracle over the years.

  • Stay Within Your Circle of Competence
  • Buy Investments at a Discount
  • Have the Right Temperament for Investing
  • Be Bullish on America and Stocks for the Long-term

John Longo is chief investment officer of Beacon Trust, a Morristown-based wealth manager, and a professor of finance at Rutgers Business School. He has led students on four separate occasions to a personal meeting with Warren Buffett in Omaha, Nebraska.

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Newark, NJ
Thursday, June 22, 2017

The Newark City Council is scheduled for a vote Wednesday night on a rule requiring 20 percent of large residential projects be set aside for people with low and moderate incomes to keep housing affordable.

Mayor Ras Baraka has presided over a building boom for Newark during the current economic recovery, and the measure is intended to insure that people of all income levels share in the new housing being created.

But the affordable housing requirement could undercut the viability of some projects Newark is hoping to attract, said Carl Goldberg, a veteran New Jersey developer who is a managing member of the Rutgers Business School Center for Real Estate.

"Candidly, unfortunately," he said, "I think a 20-percent set aside, for most developers, the math doesn't work."

"Mayor Baraka has done an extraordinary job and the private sector is very enthusiastic about his leadership," Goldberg said. "I think Newark, for a lot of very positive reasons, is on the precipice of a vibrant renaissance. I would hate to see the city, inadvertently, do something to upset that."

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Newark and New Brunswick, NJ
Tuesday, June 20, 2017

CEOWorld Magazine

School of Accountancy at the Brigham Young University is the top American college for an accounting degree, according to an annual ranking of 50 best colleges in the United States for an accounting degree, 2017, compiled by CEOWORLD magazine.

Carlson School of Management at the University of Minnesota ranked second, followed by California State University, Northridge.

The 2017 rankings place Rutgers Business School-Newark and New Brunswick 7th.

Programs: Master of Accountancy in Financial Accounting, Master of Accountancy in Professional Accounting, Master of Accountancy in Governmental Accounting, Master of Accountancy in Taxation, and PhD in Accounting

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New Brunswick, NJ
Thursday, June 15, 2017

YaleGlobal Online

Nationalistic politicians rising around the globe, in varying degrees, espouse an "our country first" mentality displaying skepticism or outright hostility toward globalization.

Globalization's ills can be described not only in terms of loss of jobs through imports and multinational companies, but also the transmission and blending of ideas, lifestyles, cultures and phobias communicated by the internet. In 2017, 3.5 billion humans access the internet. Bandwidth, less than 4.5 terabits per second in 2005, has escalated to 400 terabits per second.

Employees in the US and Europe work harder and are more apprehensive because of greater competition in the labor market, aided by a relentless drive for productivity gains.

There is a psychological letdown because after two centuries of economic progress, generations can no longer assume they will be better off than their parents.

The angst is real, though politicians grossly overstate diagnoses by blaming international trade, offshoring of production and immigrants taking jobs. For every one U.S. job lost through international trade from 1980 to 2016, researchers conclude that about four jobs have been lost because of automation, robotics, information technology and other productivity boosters.

Farok J. Contractor is a professor in the Management and Global Business department at Rutgers Business School. He has researched foreign direct investment for three decades and also taught at the Wharton School, Copenhagen Business School, Fletcher School of Law and Diplomacy, Tufts University, Nanyang Technological University, Indian Institute of Foreign Trade and other schools and conducted executive seminars in the U.S., Europe, Latin America and Asia. He produces a blog on Unbiased Perspectives on Global Business Issues

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Asbury Park, NJ
Thursday, June 15, 2017

Asbury Park Press

Distracted: Staying Connected without Losing Focus Terri Kurtzberg associate professor in the Management & Global Business department at Rutgers Business School got her daughter, Jillian, a smart phone for her 12th birthday, and asked her what she would do with it when she becomes old enough to drive.

Jillian said she knew; no texting and driving.

"I said, 'No. The rule is, the phone is going to have to be in the trunk,'" Kurtzberg said. "Because it's bigger than us, and we have to realize it's not something we can say, 'Oh, I understand. It's safer not to look.' It is that strong a pull if the thing is next to you and it goes off."

Kurtzberg is co-author of a new book called Distracted: Staying Connected without Losing Focus, arguing that workers have become addicted to the nonstop Twitter feeds, news alerts, texts and emails on their mobile phones. And their brains aren't equipped to handle it.

The result is that a device designed to make them more productive has, in fact, made them less. Their minds begin to wander, wondering what they missed. They can't engage in the task at hand. They get burned out.

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Retail Leader
Deerfield, IL
Thursday, June 15, 2017

Retail Leader

A new study from researchers Rudolf Leuschner and Sengun Yeniyurt at Rutgers Business School spotlights a major pain point in retailer and supplier relations: "The Rutgers Business School Payment Practices Index for the U.S. Retail Industry."

When retailers and suppliers talk about partnership and collaboration the focus tends to be on two areas: merchandising and marketing initiatives that drive sales or operational matters of making sure products are in the right place at the right time. Overlooked in these conversations is how and when retailers make — or don't make — payments to their trading partners.

To explore what is arguably the most important aspect of a retailer and supplier relationship, two professors with the Center for Market Advantage at Rutgers Business School surveyed 630 supplier company representatives knowledgeable about the procurement and payment practices of their retailing clients. 

The first-of-its-kind study was conducted by Rudolf Leuschner, an assistant professor in the Rutgers Business School department of supply chain management, and Sengun Yeniyurt, an associate professor in the school's marketing department.

Leuschner is the founding Co-Director of Rutgers' Master of Supply Chain Management program and the curriculum coordinator for the MBA program at Rutgers Business School. Yeniyurt also serves as the founding Co-Editor-in-Chief of Rutgers Business Review.

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Globe Newswire
Doylestown, PA
Wednesday, June 14, 2017

Globe NewsWire

Peter Marchesini, Chief Operating Officer of Alamo Pharma Services, will participate in CBI's sixth annual "Bio/Pharma Product Forecasting and Analytics Summit" taking place in Philadelphia on June 15 and 16, 2017. The focus of the summit is to help attendees improve forecasting to optimize revenue potential for pipeline and inline products.

Marchesini, along with Noetyx President and Chief Executive Officer Lenny Vicciardo, will be leading a discussion on "Building an Organizational Infrastructure Based on Long-Term Forecasts."

With more than 20 years' experience in the pharmaceutical industry, Marchesini specializes in helping companies define the smartest plans to effectively address opportunities as they arise to maximize the return on investment. 

Marchesini's expertise is further enhanced by his role on the faculty at Rutgers Business School, where he co-teaches the course Managing the Pharmaceutical Sales Organization, a core course of the Pharmaceutical MBA program.

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India Abroad
East Brunswick, NJ
Tuesday, June 13, 2017

India Abroad

Chhavi Verg has proven yet again that perseverance and determination are the keys to success. On May 14, Verg, 20, who won the Miss New Jersey title last October, became first runner-up in the Miss USA pageant, which was won by Miss D.C., Kara McCullough.

The Edison, New Jersey, woman's father, Ravi Verg, told India Abroad he believed the decision would make his daughter stronger and more determined. Verg herself concurred.

"Since I did well the first time without any coaching or experience, going in to the adult pageant, I thought: I've got this. I'll totally do well. And when I didn't, it shocked me," she said.

On May 14, Verg had several supporters, both at the venue at Mandalay Bay in Las Vegas and on social media.

On Twitter, many seemed to be rooting for Verg to take the title, especially after McCullough, a scientist, referred to healthcare as a privilege, not a right. When asked if she considers herself a feminist, McCullough said she doesn't like to use the word.

Verg, however, drew praise for her answer when she was asked if she considers herself a feminist. "Feminism is striving for equality and I do consider myself a feminist. I think it's a misconception when people believe that feminism is women being better than men. But it's really not. It's a fight for equality," she said.

At Rutgers Business School, Verg is studying marketing, is also a marketing assistant-director in the Rutgers University Programming Association, and is involved in Women BUILD, a group that helps prepare women leaders in business.

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Trenton Times
Trenton, NJ
Friday, June 9, 2017

A Novartis employee's lawsuit claiming discrimination has backfired badly, resulting in the court awarding the pharmaceutical giant nearly $2 million for fraud and legal fees.

It is unclear whether the pharmaceutical company will recover any of the money awarded by the court.

Sometimes corporations pursue a legal case even though it may not make sense economically, said two experts in business and law.

"They want to send a signal that you can't mess with us," said Michael Barnett, professor of Management and Global Business at Rutgers Business School. "You can't get away with attacking them."

Full Article

Live Mint
New Delhi, India
Thursday, June 8, 2017

Live Mint

News about the coming death of India's information technology (IT) services industry started to trickle in about five years ago. KPMG broke the news of "the death of outsourcing" in a white paper in July 2012.

Despite such prognostications, there is also optimism about the prospects of India's IT services industry for the coming decade.

However, not all firms will do well, or even survive, in the new, hyper-competitive global business environment. Only firms that continually upgrade their capabilities and offerings in line with emerging technologies and market imperatives can hope to survive and even prosper in this environment.

Vinod K. Jain is visiting associate professor at the Rutgers Business School, Newark and New Brunswick.

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Philadelphia, PA
Tuesday, June 6, 2017

The Philadelphia Citizen

Philadelphia can be a difficult city for anyone to do business in, with relentless waves of taxes, fees and regulations. Rates of African American ownership are particularly low: Only 2.4 percent of businesses in the Philadelphia area are black-owned, according to a recent Pew report—depriving neighborhoods of wealth, job opportunities and control of their economic destiny.

In an effort to increase support for black commerce, more than 280 businesses are taking part in the iBuyBlack discount card, offering price reductions, free gifts, and other perks to customers.  The program was launched in April by the Philadelphia Community of Leaders (PCOL), which sells the card for $10 on an iBuyBlack website. The directory of participating businesses includes restaurants, boutiques, realtors, law firms, construction companies and more, spread around the city and suburbs.

"Black-owned businesses are not on a level playing field," says Jerome D. Williams, Prudential Chair in Business as well as executive vice chancellor and provost at Rutgers University-Newark. "A lot of studies I've done show that black-owned businesses and black consumers are at a disadvantage in the marketplace."

Williams was part of a team that published research in 2014 showing that black small business owners have a disproportionately difficult time applying for loans. Other studies corroborate the challenges. A 2013 report by the Small Business Administration found that on average black- and Hispanic-owned businesses operate "with substantially less capital overall—both at startup and in subsequent years—relative to their non-minority counterparts." And Federal Reserve data from 2012 showed that minority business owners paid 32 percent higher interest rates on their loans than white business owners.

Full Article

Newark, NJ
Thursday, June 1, 2017


Business credit cards are great for earning rewards in important spending categories, such as office supplies and telecommunication services. They also provide helpful expense tracking features and allow you to give employees cards with custom spending limits. You'll even earn rewards on their purchases. 

Business credit cards are best for purchases that you will pay for in full by the end of the month. But they are not great financing vehicles because the Credit CARD Act only applies to consumer credit cards. As a result, small business credit cards are subject to arbitrary interest rate increases. This lack of debt stability is why we recommend using a 0% consumer credit card for your small business financing needs.

How important are credit cards to small business owners? 

Arturo E. Osorio, assistant professor of professional practice – entrepreneurship, Management & Global Business at Rutgers Business School said: "Credit cards are key to operate small businesses. As part of the everyday operations, credit cards are sources of short-term financing and emergency lines for small-unexpected events. When starting a business, credit cards are useful as a foot in the door to first stablish a relationship with a financial institution. They also serve, at this initial stage, as financial bridge for operational expenses. Small businesses can also use credit cards, through financial discipline, as a record keeper of transactions including administrative expenses.

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Newark and New Brunswick, NJ
Thursday, May 25, 2017


Two specialty masters elevate Rutgers Business School to No. 12 in the nation for online graduate business programs according to the latest U.S. News & World Report ranking.

A Master of Accountancy in Governmental Accounting and a Master of Science in Supply Chain Management combined to earn Rutgers Business School the No. 12 spot among the nation's online graduate business programs.

Against its peers in the Big Ten, Rutgers Business School was No. 3 on U.S. News & World Report's annual list of best online graduate business programs, behind Indiana University's Kelley School of Business and Penn State University's World Campus.

Rutgers moved up two places over last year, according to the ranking by U.S. News & World Report.

The first-of-its-kind online Master of Accountancy in Governmental Accounting program at Rutgers ranked No. 2 among all of the online graduate accounting programs surveyed by U.S. News & World Report. Villanova University holds the No. 1 spot, according to the ranking.

The Rutgers online Master of Science in Supply Chain Management ranked No. 6.

Learn more about the online masters programs at a Graduate Admissions Information Session at Rutgers Business School in Newark on Monday, June 5.

NBC News
Newark, NJ
Thursday, May 25, 2017

NBC News

A crowdfunded start-up is hoping to provide an answer to a transportation problem in refugee communities in Pakistan when it comes to accessible, reliable, and affordable means of getting around.

Unsafe bus in Orangi Town"People view transportation as luxury item when it comes to refugees, but it's actually a necessity," Gia Farooqi, co-founder of Roshni Rides, told NBC News. "Everyone needs to go to school, markets, and hospitals."

Roshni Rides, started by Pakistani Americans Farooqi, Hanaa Lakhani, Moneeb Mian, and Hasan Usmani, is a sustainable bus and transportation start-up aimed at easing the lives of refugees in Orangi Town, an informal settlement in Karachi, Pakistan. The four founders, who won the Hult Prize earlier this year, share a business background from Rutgers Business School, and said that starting Roshni Rides provided a business opportunity for them to help a community they care deeply about.

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