Twitter may be celebrating but not everyone is excited about Jeffrey Siminoff, the social media giant's new hire as Vice President of Diversity and Inclusion.
On Monday, Twitter announced Siminoff, a former Apple executive and a gay, white male, via the social media platform. Some see the hire as inconsistent with Twitter's messaging on improving diversity.
When Mark Luckie, Twitter's former manager of journalism and news, heard the news he said he was initially befuddled.
"Like others in the news and tech industries, I wondered why Twitter would hire a white male in a very public diversity position," told NBCBLK via email. "Jeffrey Siminoff has an impressive resume but for a company who is lacking in racial and gender diversity, it sends the wrong message to the public."
Nancy DiTomaso, Rutgers Business School distinguished professor of Management and Global Business, thinks the hiring of Siminoff could be a plus for Twitter.
"If Twitter wanted to give more attention to diversity and inclusion issues, it makes sense to hire someone with a background in dealing with these issues," said DiTomaso. "He is also someone with large firm experience, which should be a plus for a company that is just trying to get up to speed on diversity issues. He might be the right fit for tech companies that have global users of their products."
DiTomaso has researched issues of diversity since the early 1980s. Her 2013 book, The American Non-Dilemma: Racial Inequality Without Racism, highlighted the very issue Twitter and other companies face today -- the phenomena of white males being hired for the majority of available jobs.
"These are issues that need to be addressed so that they can rethink their approaches to diversity and can become more accountable about how decisions are made about who gets hired, promoted, offered good assignments, rewarded, etc.," she told NBCBLK via email. "Having someone designated to address issues of diversity, to pay attention to the outcomes of decisions with regard to hiring, promotions, raises, and so on should make a difference, because it introduces more accountability into such decisions. But it is not enough if it is only a symbolic gesture with no links to making structural changes and policy changes."