In the Media

Newark, NJ
Wednesday, May 24, 2017

NBC 12

The MBA in Professional Accounting at Rutgers Business School equips students with skills to make career transition in just 14 months

Sott Lissner had reached a dead end.

After earning a degree in history from Muhlenberg College, he started teaching physical education at a charter school in Newark. It was supposed to be temporary, giving him some experience until he realized his ambition of being a social studies teacher.

Four years later, he was still teaching gym.

"I realized if I didn't do something, I was going to be stuck," Lissner said. With a wedding in the works and a search underway for a new home, Lissner started considering some options, including returning to graduate school to learn some new skills.

After speaking with program director Alex Sannella, Lissner said he felt an MBA in Professional Accounting from Rutgers Business School would give him the ability to forge an interesting career. His father is an accountant so it was a career he had contemplated in the past.

"I wanted to change careers, but I didn't want to be in school for years," the 27-year-old said. "I liked the idea that the MBA in Professional Accounting Program was 14-months long, and that it was designed for people who didn't have a business background."

Find out more about the MBA in Professional Accounting during a Graduate Admissions Information Session in Newark on June 5.

Full Article

Newark, NJ
Monday, May 22, 2017


Ask the Experts: Making The Most Of Memorial Day

To learn more about how people can navigate Memorial Day's commercial opportunities and pitfalls, we posed the following questions to a group of leading personal finance and retail experts. 

  1. What is the best way to honor the memory of our fallen countrymen this Memorial Day?
  2. Do you believe Memorial Day has become too commercialized?
  3. What types of bargains should shoppers be looking out for this Memorial Day?
  4. What money saving tips do you have for people planning to travel on Memorial Day?

Do you believe Memorial Day has become too commercialized?
Ashwani Monga, professor and chair of the marketing department at Rutgers Business School

This Memorial Day, people are more likely to think about what to buy than to think about those who laid their lives for the country. This commercialization of Memorial Day is no different from the fate of so many other occasions that were initially meant to commemorate special days, rather than special deals. But then, consumption is the engine that drives the U.S. economy, and therefore every solemn occasion turns into a shopping bonanza. And this bonanza is going to be in full bloom over the days leading up to Memorial Day. 

From phones to cars, consumers will be pursuing the best deals of the season. The Memorial Day Sale will be just the beginning of the summer. The season will conclude with a day that is supposed to honor the American labor movement -- the Labor Day Sale.

Full Article

Newark, NJ
Friday, May 19, 2017

EContent Magazine

Here's a worrisome thought for marketers that can keep you up at night: Gen Z—a key demographic born between the mid-1990s and early 2000s—comprises 27% of the global population, commands $44 billion in purchasing power, and represents the first true generation of digital natives. But your efforts to reach them via digital ads could fail miserably, new research suggests.

A study by Kantar Millward Brown titled AdReaction: Engaging Gen X, Y and Z reveals that only 25% of 16- to 19-year-old respondents to the study's survey expressed a preference for online search ads; merely 23% indicated a preference for video on laptops or PCs, 22% for mobile display ads, and 21% for mobile video ads.

By contrast, the ad formats this demographic favored more were cinema (62%), outdoor and magazine (both 43%), TV (40%), product placement (39%), newspaper (38%), direct mail and laptop/PC online display (both 29%), and radio (27%).

Stacy Smollin Schwartz, marketing department instructor at Rutgers Business School, says it's easy to understand why preteens and teenagers today are more accepting of billboards, cinema ads, and other traditional forms of media. "They are in a more passive mindset when they come across them," says Schwartz. "Although they may remain cynical about the marketing message itself, they are not as upset about the initial diversion."

Full Article

Newark, NJ
Wednesday, May 17, 2017


"In today's uncertain, intertwined, complex global environment, businesses are desperately seeking ways to increase velocity, reliability, resilience and efficiency of their supply chains," said Professor Alok Baveja, who is chair of the Rutgers Business School Supply Chain Management Department. "In this context, businesses are realizing the critical significance of supply chain analytics as a robust pathway to excellence whereby operational efficiency and customer responsiveness can simultaneously be improved."

Full Article

New Brunswick, NJ
Saturday, May 13, 2017

The Daily Targum

Rutgers Business School—New Brunswick has been awarded the Gold Chapter Award by the Beta Gamma Sigma international honor business society, making it the No. 1 ranked chapter in the world out of 544 business schools.

The New Brunswick chapter was established in 1991, and its membership, which is now comprised of almost 100 students, has tripled in the last few years, according to a press release.

"Becoming the Beta Gamma Sigma Gold Chapter brings recognition to our students and our program excellence," said Martin Markowitz, senior associate dean of Rutgers Business School—New Brunswick. "The students in our chapter not only demonstrate superior academic skills but also exhibit enthusiasm to help others."

Full Article

Rutgers Today
Newark, NJ
Friday, May 12, 2017

Rutgers Today

After graduating from Rutgers Business School-Newark and New Brunswick and before she begins her career at Goldman Sachs, Chioma Igwebuike already is planning what she wants to do with her volunteer time.

Looking beyond her high school to prepare for college, Igwebuike participated in programs that introduced her to professional settings and career options. She wants to do the same for others.

"I want to pay it forward," she says. "I want to help inner-city students get exposure to professional settings and to let them know you can be so much more than you're seeing in your immediate environment."

Full Article

New York, NY
Thursday, May 11, 2017


When Sarah Rumbaugh enrolled at the University of Virginia Darden School of Business in 2013, she planned to launch her own business soon after graduation. The MBA, she figured, would provide her with the skills to help her do that and build a network of contacts. Darden's program, which includes an incubator for student-run startups, venture capital workshops, and design courses, appealed to her. "If someone taught you how to play basketball from a textbook, you wouldn't learn to play basketball," she says.

Top Schools for Entrepreneurs

Rumbaugh followed through on her plan a year before completing the program. In 2014 she co-founded, a recruiting platform that matches graduate degree recipients with employers. Over the past three years the venture has received $1.2 million in funding—she declines to name the investors—and has landed several big clients, including American Express, L'Oreal, and Under Armour.

Full Article
Las Vegas, NV
Wednesday, May 10, 2017

Globe St.

For the 13th year in a row, Lyneir Richardson, executive director of Center for Urban Entrepreneurship and Economic Development at Rutgers Business School, will be attending the upcoming ICSC RECon [real estate] conference in Las Vegas.

Richarson said: "Rather than having a transactional mindset and packing my schedule with back-to-back meetings, I'll approach the 2017 show in the same way that I approached the 2009 RECon during the Great Recession.

"Back then, I was there for education and revelation:  I went to the RECon plenary sessions, seminar sessions, and breakfast roundtable discussions to try and make sense of the new, unstable, and strange world that we were facing.  This year too, I want listen to and learn from experts and outsiders so I can understand what the heck is happening out there.

"The reason for the shift in my POV is the current shaky state of American retail.  To say that the robust shopping industry that so many of us fell in love with is under siege is an understatement."

Full Article

Newark, NJ
Tuesday, May 9, 2017


For the first time, Rutgers Business School will have a woman holding an endowed chair, it announced Monday.

Simi Kedia, a member of the finance and economics faculty who has held the rank of full professor since 2012, will now hold the Albert R. Gamper Chair in Business, the university said in a news release.

Kedia, known for her research on corporate governance and corporate fraud, has been published in prominent academic journals and quoted extensively in the mainstream media, according to professor Ivan Brick, chair of the finance and economics department.

Full Article

New York Times
New York, NY
Sunday, May 7, 2017

New York Times

Congratulations to this year's award-winning students and to all of our 18,000 graduates. 

College Fed Challenge
Federal Reserve Board

CME Group Trading Challenge
Chicago Mercantile Exchange

Cross-Examination Debate Association National Tournament
and National Debate Tournament

Regional Hult Prize Challenge
Hult International Business Schooland Clinton Global Initiative

New York, NY
Wednesday, May 3, 2017

Daily Times Leader

Eighteen MBA students – selected from close to 1,000 worldwide – have won a share of nearly $35,000 in scholarship money by tackling a real-life business challenge at the intersection of corporate profitability and positive social and environmental impact.

Through the Aspen Institute's Business & Society International MBA Case Competition, along with lead partner BNY Mellon, students representing 25 top business schools analyzed a brand new case study, authored by the Yale School of Management, about the IBM Corporate Service Corps (CSC). Founded in 2007, IBM CSC had become the largest pro bono consulting program in the world sending nearly 500 IBM employees each year to consult with organizations in countries all over the globe.

1st Place: Northwestern University, Kellogg School of Managemen

t2nd Place: Duquesne University, Donahue Graduate School of Business

3rd Place: New York University, Stern School of Business

4th Place: University of Jyvaskyla, School of Business and Economics (Finland)

5th Place: Boston University, Questrom School of Business

Honorable Mentions were awarded to five additional teams (in alphabetical order):

Millsaps College,

Else School of Management

Rutgers Business School

University of Chicago, Booth School of Business

University of Denver, Daniels College of Business

Wilfrid Laurier University, Lazaridis School of Business & Economics (Canada)

Full Article

Englewood Cliffs, NJ
Friday, April 28, 2017

In the 2017 CNBC Stock Draft, Karn Dalal: The Rutgers All-Stars choose their second-round draft pick: Pfizer (PFE)

Karn Dalal, The Rutgers All-Stars second choice stock: Pfizer

LIBOR Stocks

San Francisco, CA
Thursday, April 27, 2017


Uber Technologies Inc., in its search for a No. 2 to Chief Executive Travis Kalanick, is interviewing candidates with track records in large, established companies -- a sign the ride-sharing titan is looking to temper Mr. Kalanick's idiosyncrasies in exchange for a corporate culture more typically in tune with its size and ambitions.

"There is a point when you go from an entrepreneurial fly-by-the-seat-of-your-pants startup to a professional organization that needs all the structure and bureaucracy that goes with it," said Michael Barnett, professor of management at Rutgers Business School, "and they are big enough in terms of most measures to need that."

Full Article

The Star Ledger
Montclair, NJ
Wednesday, April 26, 2017

The Star Ledger

Colleen Carlee, a former Wall Street trader, was looking to start her own business when she came across what she thought was an unusual franchising idea that paired art lessons with drinking wine.

Not long afterward, she opened up her own Pinot's Palette franchise in Montclair, a "paint and sip" studio that hosts wine and painting classes as well as and private parties.

The brainchild of a two friends from Houston batting around potential business idea, Pinot's Palette now has more than 180 studios open or under development, including Carlee's business on Bloomfield Avenue.

"I didn't have experience in opening a business. It was a little daunting to me," recounted the Verona entrepreneur, who had no background in art. "But a franchise is different. They gave me a roadmap."

There are hundreds of retail franchises in New Jersey, from big, iconic fast food operations with familiar golden arches, to Carlee's downtown studio.

It's all big business. The U.S. Small Business Administration said, franchising loans accounting for 11 percent of the SBA's $806 million in loan approvals in New Jersey last year.

That represented 160 loans totaling $86.4 million in fiscal 2016, said a spokesman. In this fiscal year, it has so far approved 71 franchise loans for $32.3 million.

Elayne McClaine, regional director of the N.J. Small Business Development Center at Rutgers Business School-New Brunswick, said franchises offer more than just a roadmap.

It is far easier to get financing for businesses that have an operating history, she said.

"That's the cold reality," remarked McClaine. "No bank is going to lend money to someone without a track history. You can have an idea with the best intentions. But most people in the lending business want to see financials in place."

Full Article
Trenton, NJ
Tuesday, April 11, 2017

What’s the logic in setting up shop so close to a competitor if you're a retailer? Why not move a mile up or down the road and separate yourself from the pack? According to Sandy Becker, who teaches marketing at Rutgers Business School, while the incoming brand (Quick Chek, in this case) would, of course, love to take some business from the existing brand at the same intersection (Wawa), moves like these are made with the consumer in mind. "It’s also an opportunity for the competitor to be viewed as one of the many brands to be considered," he said.

Read the whole story:


San Francisco, Calif.
Monday, April 10, 2017

Overall, 49 schools participated in our 2nd annual “Best & Brightest.” The class is a potent mix of dreamers and doers, who alternated between leading and serving as well as creating and sustaining. This year’s Best & Brightest come from all walks of life. You’ll find class presidents and homecoming kings alongside all conference athletes, budding entrepreneurs, and scholars with unblemished GPAs. They honed their business acumen from growing up in the family business, watching Shark Tank re-runs, and competing in Model UN. On the 2017 list are students Lauren Kelly and Zoe Makropoulos from Rutgers Business School-New Brunswick and Chanel Clarke and Jorge Paneque from Rutgers Business School-Newark.

Read the piece:
New York City, N.Y.
Monday, April 10, 2017

During the presidential campaign, Donald Trump proposed using federal disaster declarations to free up funds for developing new infrastructure, razing blighted buildings and increasing law-enforcement presence. There’s been no follow-through so far, but given the recent stumble on health care, the White House might want to prioritize an initiative that could yield a bipartisan win. Count Lyneir Richardson among the optimists. Richardson, the executive director of the Center for Urban Entrepreneurship and Economic Development at Rutgers Business School, says it’s time to ditch training programs for specific jobs in favor of entrepreneurship guidance that gives strivers the tools to start businesses or side hustles.

Read the full story:

Oakland, CA
Friday, April 7, 2017


Most people picture business leaders in form-fitting suits and pulled back hair. It can be hard to imagine a time when they were breaking out dance moves, singing a cappella, or fretting over their futures. Go back to their college years and you’ll find they were no different than today’s students.
Just look at PepsiCo CEO Indra Nooyi, who once rocked out as the guitarist in a band. How about Blackstone CEO Steve Schwarzman, the founder a ballet appreciation club at Yale? Before Facebook COO Sheryl Sandberg turned "Lean In" into a rallying cry, classmates remember her for racing around Harvard in sweat shirts and leggings.
As students, they sparked discussions, spearheaded initiatives, and racked up accolades. They challenged conventions, overcame odds, and built communities. You’ll find this same spirit in Poets&Quants’ top business majors from the Class of 2017. They are a class of catalysts and volunteers, ambassadors and difference-makers who took 100 different paths to the graduation stage.

Newark, NJ
Thursday, April 6, 2017

The Newark Times

The Newark Times recently sat down with Dr. Bonita Vesey and Alexander Sannella, an associate professor at Rutgers Business School-Newark to learn about the new P3 Collaboratory (Pedagogy, Professional Development, and Publicly-Engaged Scholarship)being implemented in conjunction with Association of College and University Educators to take a new approach to professional development among students and the professoriate.

In an especially eye-opening discussion, Dr. Vesey and Professor Sannella both spoke on the enlightening experiences they've been having in the classroom, new techniques they've learned and been able to implement, old techniques they've unlearned, and the immediate response they're seeing from students.

Newark Times video

Rutgers University-Newark News full article

Big Ten Network
Newark, NJ
Monday, April 3, 2017

Big Ten Network

Orangi Town is a community of over 1,000,000 inhabitants, mostly refugees, in northwestern Karachi, Pakistan. Originally a squatter village, Orangi has seen its share of ups and downs, notably the Orangi Pilot Project, a social innovation program seeking to provide low-cost sanitation, housing, health and microfinancing opportunities to residents.

The crowded area is nonetheless plagued by a variety of problems. Among the most pressing is access to clean, reliable, affordable transportation. As of now, packed buses and expensive taxis provide the only means of motorized transit through Orangi Town, leaving citizens with few options when they need to get to work, school, markets, hospitals and other crucial resources.

A team of Pakistani-American Rutgers Business School students – and one alumnus – is looking to change that with the rollout of their company Roshni Rides, which aims to provide electric-powered rickshaw transportation service to Orangi Town.

The team's efforts have been bolstered by a spate of good showings in business plan competitions, the most recent and prestigious being the regional Hult Prize Challenge, where Roshni beat out teams from Yale and Princeton among others.

The Hult Prize recognizes student's sustainable start-up business models that target major global challenges. This year, the Hult Prize Challenge zeroed in on the plight of refugees worldwide. 

Full Article