In the Media
Trenton, NJ
Tuesday, April 11, 2017

What’s the logic in setting up shop so close to a competitor if you're a retailer? Why not move a mile up or down the road and separate yourself from the pack? According to Sandy Becker, who teaches marketing at Rutgers Business School, while the incoming brand (Quick Chek, in this case) would, of course, love to take some business from the existing brand at the same intersection (Wawa), moves like these are made with the consumer in mind. "It’s also an opportunity for the competitor to be viewed as one of the many brands to be considered," he said.

Read the whole story:


San Francisco, Calif.
Monday, April 10, 2017

Overall, 49 schools participated in our 2nd annual “Best & Brightest.” The class is a potent mix of dreamers and doers, who alternated between leading and serving as well as creating and sustaining. This year’s Best & Brightest come from all walks of life. You’ll find class presidents and homecoming kings alongside all conference athletes, budding entrepreneurs, and scholars with unblemished GPAs. They honed their business acumen from growing up in the family business, watching Shark Tank re-runs, and competing in Model UN. On the 2017 list are students Lauren Kelly and Zoe Maakropoulos from Rutgers Business School-New Brunswick and Chanel Clarke and Jorge Paneque from Rutgers Business School-Newark.

Read the piece:
New York City, N.Y.
Monday, April 10, 2017

During the presidential campaign, Donald Trump proposed using federal disaster declarations to free up funds for developing new infrastructure, razing blighted buildings and increasing law-enforcement presence. There’s been no follow-through so far, but given the recent stumble on health care, the White House might want to prioritize an initiative that could yield a bipartisan win. Count Lyneir Richardson among the optimists. Richardson, the executive director of the Center for Urban Entrepreneurship and Economic Development at Rutgers Business School, says it’s time to ditch training programs for specific jobs in favor of entrepreneurship guidance that gives strivers the tools to start businesses or side hustles.

Read the full story:

Newark, NJ
Thursday, April 6, 2017

The Newark Times

The Newark Times recently sat down with Dr. Bonita Vesey and Alexander Sannella, an associate professor at Rutgers Business School-Newark to learn about the new P3 Collaboratory (Pedagogy, Professional Development, and Publicly-Engaged Scholarship)being implemented in conjunction with Association of College and University Educators to take a new approach to professional development among students and the professoriate.

In an especially eye-opening discussion, Dr. Vesey and Professor Sannella both spoke on the enlightening experiences they've been having in the classroom, new techniques they've learned and been able to implement, old techniques they've unlearned, and the immediate response they're seeing from students.

Newark Times video

Rutgers University-Newark News full article

Big Ten Network
Newark, NJ
Monday, April 3, 2017

Big Ten Network

Orangi Town is a community of over 1,000,000 inhabitants, mostly refugees, in northwestern Karachi, Pakistan. Originally a squatter village, Orangi has seen its share of ups and downs, notably the Orangi Pilot Project, a social innovation program seeking to provide low-cost sanitation, housing, health and microfinancing opportunities to residents.

The crowded area is nonetheless plagued by a variety of problems. Among the most pressing is access to clean, reliable, affordable transportation. As of now, packed buses and expensive taxis provide the only means of motorized transit through Orangi Town, leaving citizens with few options when they need to get to work, school, markets, hospitals and other crucial resources.

A team of Pakistani-American Rutgers Business School students – and one alumnus – is looking to change that with the rollout of their company Roshni Rides, which aims to provide electric-powered rickshaw transportation service to Orangi Town.

The team's efforts have been bolstered by a spate of good showings in business plan competitions, the most recent and prestigious being the regional Hult Prize Challenge, where Roshni beat out teams from Yale and Princeton among others.

The Hult Prize recognizes student's sustainable start-up business models that target major global challenges. This year, the Hult Prize Challenge zeroed in on the plight of refugees worldwide. 

Full Article

Woodbridge, NJ
Friday, March 31, 2017

Attention shoppers: there is a new outlet store with designer deals in town, but it has a familiar name.

And shoppers willing to brave Friday's windy, rainy weather got a sneak peek at Macy's Backstage The Outlet Store, on the third floor of Macy's at Woodbridge Center, which officially opens Saturday, April 1. 

The Backstage opening comes amid last month's Macy's announcement to close 68 stores, including three in New Jersey but not Central Jersey.

Marc Kalan, Rutgers Business School assistant professor of marketing, said it's an interesting concept what Macy's is doing, opening an outlet store within an existing store.
"If it draws traffic into the base store, it's a clever and good idea," said Kalan, adding that retail stores still face challenges from big-box and online retailers.

"The whole retail sector is feeling challenged," he said.

He questions if Macy's might be getting an incentive from the mall owner who is challenged by empty store fronts and perhaps this is an experiment.

Full Article

Newark, NJ
Thursday, March 30, 2017

Every scroll and click: websites, movies, shopping, your bank, even your doctor. When you go online, your internet service provider, or ISP, will be allowed to track every move.

And sometime soon, it will likely also be able to sell your browsing history to the highest bidder.

It's about choice. You can opt out on individual websites that collect browsing data. And you can shop around for browsing platforms, like Google. But you rarely get more than one option for broadband internet service. You're stuck and privacy will be out of your control, says Rutgers Business School marketing professor Ashwani Monga.

"Our individual privacy, our individual freedom of what we can do, what actions we can take without others watching over us all the time," Monga said. "And Big Brother's going to make money off it, yes."

But some experts say not all information will be for sale.

"Definitely not identity information like your name, your birthday, your Social Security number, your home address," said Rutgers Business School management science & information systems professor Hui Xiong.

Full Article

New York, NY
Wednesday, March 29, 2017

Downtown Magazine NYC

Have you ever dropped your cell phone? Odds are that you have, and that drop led to its screen being cracked. Instead of feeling hopeless and clumsy, there is a wonderful alternative out there in the form of Smartbulance. 

Founded by Ralph Shulberg, Rutgers Executive MBA ’15, Smartbulance is an economical and efficient repair service for smartphones. Customers are offered emergency repairs via pickup and drop-off as Smartbulance services all five New York City boroughs and neighboring Hudson County. And for those dropping off, Smartbulance also provides a bit of spectacle, as its team emphasizes its emergency concept by working out of an ambulance.

Ralph spoke to Downtown about what inspired him to start up the company, which is in the midst of tremendous growth. He opened up about Smartbulance's new partnership with the MTA; the first kiosk under this collaboration launches in May. 

Where did the idea for the ambulance come from? Did you have the idea for the vehicle before you had the name?

I identified this trend and timing of the market saturation early in 2012. I developed a transition strategy to downsize my brick and mortar locations down to 2, apply to business school with the end goal of entering the mobile device repair industry when I graduated. I enrolled in Rutgers Executive MBA program in 2013. 

It was during this time when I realized just how busy working professionals are. They are busy with work, family life, and many had decided to go back to school thus reducing their free time even further. 

My classmates constantly were showing up to class with broken devices with no time to get them repaired. I asked about their IT departments and most of them laughed and explained how inefficient the repair process was for enterprise accounts. 

By January 2014 I had developed a business plan on how we would use state of the art repair trucks to bring the repair shop to enterprise customers, their employees, and individual customers. So the idea for the trucks came first.

I graduated with my Executive MBA from Rutgers on May 20th took 10 days off and started Smartbulance on Jun. 1, 2015 by purchasing my first truck. It took 2 weeks to customize and we were on the road and in business by Jun. 15, 2015.

Full Article

Khaleej Times
Dubai, United Arab Emirates
Wednesday, March 29, 2017

Khaleej Times

Rutgers Business School Executive Education is conducting a two-day Digital Bootcamp at the Media Rotana in Dubai. This program, offered by Rutgers Business School in partnership with Know How Training & Consultancy and Hibiscus Media Group (both Abu Dhabi-based companies) will be held on April 11 and 12, 2017.

Digital has revolutionized business as we know it - from marketing to sales, human resources, supply chain management, and virtually everything in between. This is especially true in the UAE, as businesses and individuals prepare for the new challenges and opportunities that are brought to the fore by this rapid change. Best practices from the US alone may not necessarily be useful for the UAE unless they are adapted to the unique nuances of the local market conditions. That is exactly the goal of this bootcamp - combine cutting edge tips, resources and best practices with local adaptations that will deliver a powerful and meaningful program for all attendees.

"It is incredibly exciting to bring our world-class digital marketing program to the UAE with the partnership of our colleagues at Know How and Hibiscus Media Group," said Peter Methot, managing director of executive education at Rutgers Business School. "We have helped our clients achieve their goals in many parts of the world for several years and are thrilled to be able to offer this cutting-edge bootcamp to businesses and individuals in the UAE."

Full Article

The Hill
Newark, NJ
Wednesday, March 29, 2017

The Hill

What do the three wealthiest entrepreneurs in the United States — Bill Gates, Jeff Bezos, and Warren Buffett — have in common? Likely, not a single penny of income tax will be paid on their appreciated stock. Ever.

How is this possible? An anachronistic Tax Code section, commonly known as the "step-up in basis" rule, provides that an asset's tax basis (a.k.a. its cost) is made equal to its fair market value at the owner's death. After a basis step-up, an asset can be immediately sold by a taxpayer's heirs without triggering income tax on any capital gains from the sale proceeds.

The revenue loss from this arcane tax rule is enormous. 

Because the rule constitutes a significant departure from the principle that all income should be taxed at least once, legislators have twice tried to eliminate it.

Full Article

Newark, NJ
Tuesday, March 28, 2017

Huffington Post

Rutgers University is located in a region where transportation is rampant and ride-sharing options like Lyft is the primary choice for those without transportation. It does an excellent job at providing secondary or in some cases primary income for those with reliable vehicles. 

What about communities who do not have this luxury? What is the solution for these communities? Unlike many companies looking to solve a social problem, they don't come in wearing a cape but rather the garb of community members... a smile and desire to help. They aren't looking to be the saviors but rather solving a problem as fellow community members. 

I have a strong notion that Roshni Rides may be the solution and will be making impact internationally. The thoughtfulness of the Roshni team has created a solution for locations with vastly different challenges but the same goal as ride share options… to help stimulate the economy and enrich lives of all through accessibility to travel amongst refugees. With a great idea like this, it was intriguing to find out the impetus for their solution. This Rutgers super team is ready to tackle the challenge.

Full Article

Parsippany, NJ
Monday, March 27, 2017

Parsippany Focus

M&T Bank and Rutgers Business School have launched a new partnership for the second annual Rutgers Business School New Jersey County College Case Competition, with M&T serving as the presenting sponsor of this year's competition.

In addition to financial support for the competition, M&T will offer their bankers as advisers to participating community college students throughout New Jersey. Recently, M&T's Assistant Vice President and Middle Market Manager Amit Shuker, Rutgers MBA '13, met with CCM students to discuss their business case and offer advice.

Established by Rutgers Business School in 2016, the competition requires students to analyze a real-life business case and present their findings and recommendations to a panel of Rutgers Business School judges.

"We look forward to developing a strong strategic partnership with M&T Bank and working together to train students of every background to become tomorrow's business leaders," said Lei Lei, dean of Rutgers Business School-Newark and New Brunswick.

Robert Kurland, associate dean of undergraduate programs at Rutgers Business School-Newark, added: "With the support of M&T Bank, we are able to extend an invitation to additional county colleges which allows more students the opportunity to gain real-world business experience and showcases some of the best future business leaders in New Jersey."

Full Article
Newark, NJ
Monday, March 27, 2017

A team of Rutgers Business School students won the CME Group Trading Challenge, beating out nearly 600 other teams. The students doubled its money in the futures market and crushed the competition to win one of the world's biggest financial championships. 

The team of five Rutgers graduate students, Zhihao Zhou, Jiachen Chu, Chengran Su, Cheng Xu and Wanyu Zhang, beat out nearly 600 teams from around the globe in the simulated trading contest to take first place in the CME Group Trading Challenge earlier this month, organizers said. 

Rutgers is the first U.S. university to win the futures trading competition in three years, organizers said. College teams from Singapore, Turkey and Spain took home the title in previous years. 

"I am excited that our team's participation and commitment resulted in a first place win in this year's competition," said Ronnee Ades, the Rutgers team's adviser and director of the master of quantitative finance program at Rutgers Business School. "The CME Group Trading Challenge is a great opportunity for students to gain hands-on experience with financial markets, and complements what they learn in our academic program."

Full Article

Asbury Park, NJ
Friday, March 24, 2017

How will President Donald Trump’s promise to renegotiate trade agreements to make them more favorable to American businesses and workers affect New Jersey? Which countries are New Jersey’s biggest trading partners and which stand to gain or lose from reformed trade policies? We posed these questions and more to Arthur Guarino, an assistant professor or professional practice in the Finance and Economics Department at Rutgers Business School.

Read the entire piece:

Rutgers Today
Newark, NJ
Thursday, March 23, 2017

Rutgers Today

A team of Rutgers Business School students and one alumna won first prize in the regional Hult Prize Challenge with an idea of operating a system of electric-powered rickshaws in refugee settlements.

Seniors Najeeha "Gia" Farooqi, Moneeb Mian, Hasan Usmani and alumna Hanaa Lakhani captured the top prize in the March 4 competition against 70 teams from such schools as Harvard, Yale, Princeton and the London School of Economics.

In a six-minute pitch – polished by months of preparation – the team detailed a compelling plan for Roshni Rides, a business to provide electric-powered rickshaws in refugee settlements, offering residents an affordable, hop-on, hop-off way of traveling to jobs, schools and vital services, including hospitals and markets. 

Passengers would use reloadable ride cards similar to the New York City subway's Metro card. The team plans to pilot the system in Orangi Town, where an estimated 1.2 million people live within Pakistan’s port city of Karachi.

Full Article

Westfield, NJ
Wednesday, March 22, 2017

American Entrepreneurship

The students are the first team from Rutgers to win the regional competition in Boston. 

Now they will work with mentors to refine their business plan, fundraise and pilot their business, all before facing off against four other teams from around the world vying for a $1 million prize.

A team of Rutgers Business School students and one alumna won first prize in the regional Hult Prize Challenge with an idea of operating a system of electric-powered rickshaws in refugee settlements.

Seniors Najeeha "Gia" Farooqi, Moneeb Mian, Hasan Usmani and alumna Hanaa Lakhani captured the top prize in the March 4 competition against 70 teams from such schools as Harvard, Yale, Princeton and the London School of Economics.

In a six-minute pitch – polished by months of preparation – the team detailed a compelling plan for Roshni Rides, a business to provide electric-powered rickshaws in refugee settlements, offering residents an affordable, hop-on, hop-off way of traveling to jobs, schools and vital services, including hospitals and markets. 

Passengers would use reloadable ride cards similar to the New York City subway's Metro card. The team plans to pilot the system in Orangi Town, where an estimated 1.2 million people live within Pakistan’s port city of Karachi.

"We've worked very hard," said Farooqi, who like the other team members are Americans of Pakistani ancestry. "This is very personal for us. We are the sons and daughters of immigrants and refugees."

Full Article

New Brunswick and Newark, NJ
Tuesday, March 21, 2017

The Daily Targum

A team of three Rutgers Business School students and one alumna have made history when they became the first winning regional champions from Rutgers University in the Hult Prize competition.

The Hult Prize Foundation is a not-for-profit organization encouraging college students to create and present their own unique and innovative business ideas to solve some of the world's biggest challenges. Winners of the entire competition receive $1 million in seed capital to bring their idea to life, according to the Hult Prize website.

"This year's challenge was about refugees around the world. How to create sustainable, and scalable social enterprises that empower the rights and dignity of 10 million refugees by 2022," said Umair Masood, campus director of the Rutgers Hult Prize Challenge Team and a School of Arts and Sciences junior.

The Rutgers team consisted of Rutgers Business School seniors Najeeha Farooqi, Moneeb Mian and Hasan Usmani and alumna Hanaa Lakhani. The team first won the competition at Rutgers before proceeding to win regionals in Boston. Their prize-winning idea was about operating a system of electric-powered rickshaws in refugee settlements, Masood said.

Full Article

New York, NY
Wednesday, March 15, 2017

30 Under 30® and the Institute for Supply Management® (ISM®) are pleased to sponsor the third annual 30 Under 30 Rising Supply Chain Stars Recognition Program. We seek to acknowledge young purchasing/supply chain management professionals who deserve to be applauded for their passion, creativity and contributions to supply chain.

Abhishek Dahiya, RBS MBA ‘14Abhishek Dahiya, RBS MBA ‘14
Dell Technologies
Round Rock, Texas


Tianhou Zhong, RBS BS ‘13Tianhou Zhong, RBS BS ‘13
Coach, Inc.
New York, NY


Leveraging the Internet of things (IoT) to foster supply chain innovation, delivering over $16 million in cost savings, transforming processes to save 450 work hours per week and reducing expedited freight costs by over 70 percent are just a few of the outstanding personal achievements of this year’s winners in the® and Institute for Supply Management® (ISM®) 30 Under 30 Rising Supply Chain Stars Recognition Program.

"Our 30 Under 30 winners are fast becoming leaders in the digital industrial economy," said Tony Uphoff, President and CEO of Thomas Publishing Company. "They combine talent, innovation and technological savvy in their work and we are excited to honor them as true role models for millennials in supply chain management."

Since 2014, the 30 Under 30 Rising Supply Chain Stars program has recognized individuals who have demonstrated leadership, innovation, collaboration, and other outstanding attributes. The program, which became global for the first time in 2016, is designed to provide role models and position supply chain and procurement as a viable and exciting career choice for early career professionals.

Press Release

Short Hills, NJ
Wednesday, March 15, 2017

dun & bradstreet B2B

Lyneir Richardson is a full-time faculty member at Rutgers Business School in Newark, NJ. He is leading new programs focused on helping minority entrepreneurs get capital from public sources and private investors in his role as Executive Director of the Center for Urban Entrepreneurship and Economic Development (CUEED), a research and practitioner oriented center at Rutgers University.

He is also a lifelong entrepreneur. In the 1990s, the U.S. Small Business Administration named him a "Young Entrepreneur of the Year." Richardson is now the CEO of The Chicago TREND Corporation, a social enterprise aiming to stimulate retail development that will strengthen city neighborhoods. This startup recently received over $7 million of seed capital to launch operations and invest in catalytic real estate projects.

"Focus on being profitable, first," he said. "It is admirable that so many minority entrepreneurs want to make the world better, but the only way to have a business that survives and can scale is to be consistently profitable."

Full Article

Austin, TX
Tuesday, March 14, 2017


Since 2000, one-third more women than men have graduated college, a topic Jon Birger explored in his book DATE-ONOMICS. With greater education comes greater income: Wages for U.S. women age 25-34 have risen 13% since 1980 whereas men's have fallen 20%. 

Indeed, millennial women are so outpacing men in education, it's inevitable they will be their generation's high earners. What does this mean for the future of advertising? 

The rise of millennial women portends big change in how luxury cars, jewelry and other premium products once purchased mainly by men will be marketed. Translation: opportunity for advertisers who recognize the shift—and peril for those who don't.

Kristina Durante is an associate professor of marketing at Rutgers Business School and a social psychologist interested in the biology of decision-making. She holds a Ph.D. from the University of Texas, Austin.

Her research lies at the intersection of social psychology, evolutionary biology, and consumer decision-making. Kristina's research program focuses on how our evolved biology (ancestral ecology and internal physiological systems) and our modern social environment interact to influence behavior.

Kristina's areas of expertise include women's consumer choice and luxury spending, family consumer decisions, hormones and behavior, and the psychological consequences of uncertainty.

Kristina's work has been published in the leading academic journals in marketing, psychology, and biology. Kristina spoke about her research in a recent TEDx talk. Her studies have been featured in USA Today, The Wall Street Journal, The New York Times, and The Chicago Tribune, as well as hundreds of other media outlets worldwide. Kristina spent seven years as an entertainment publicist before entering academe. 

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.