Big data collection in itself is pure technology; the ethics come into the analysis
“Things are getting very interesting,” says Hui Xiong, associate professor of management science and information systems at Rutgers Business School, New Jersey. “Google, Facebook, Amazon and Microsoft take the most private information and also have the most responsibility.” Because they understand data so well, companies like Google typically have the strongest parameters in place for analyzing and protecting the data they collect, he says. Those companies also understand that data is money so they are hiring the best talent in data science to perform their analyses. When analyzing collected data, data scientists should be very careful revealing their findings, Xiong says.
The professor believes big data collection in itself is pure technology; the ethics come into the analysis through scientists and company directives. “In my opinion, the government should have proper regulations about how and what kind of data should be collected,” Xiong says. “Also the industry should have some standards for the use of big data.”