Big Ten Network recognizes Rutgers Business School Hult Prize Winners
Orangi Town is a community of over 1,000,000 inhabitants, mostly refugees, in northwestern Karachi, Pakistan. Originally a squatter village, Orangi has seen its share of ups and downs, notably the Orangi Pilot Project, a social innovation program seeking to provide low-cost sanitation, housing, health and microfinancing opportunities to residents.
The crowded area is nonetheless plagued by a variety of problems. Among the most pressing is access to clean, reliable, affordable transportation. As of now, packed buses and expensive taxis provide the only means of motorized transit through Orangi Town, leaving citizens with few options when they need to get to work, school, markets, hospitals and other crucial resources.
A team of Pakistani-American Rutgers Business School students – and one alumnus – is looking to change that with the rollout of their company Roshni Rides, which aims to provide electric-powered rickshaw transportation service to Orangi Town.
The team's efforts have been bolstered by a spate of good showings in business plan competitions, the most recent and prestigious being the regional Hult Prize Challenge, where Roshni beat out teams from Yale and Princeton among others.
The Hult Prize recognizes student's sustainable start-up business models that target major global challenges. This year, the Hult Prize Challenge zeroed in on the plight of refugees worldwide.