Christina Murphy featured in Globe Advisor article on new Mini-MBA: Integrated Marketing Communications certificate program

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Date: 
Monday, April 6, 2015
Location: 
New Brunswick, NJ

Globe Advisor

While the topic of Integrated Marketing Communications (IMC) isn't new to marketers and communications professionals, it's a practice that's undergone a recent metamorphosis and continues to evolve due to digital innovation and omnichannel interaction.

At the same time, organizational silos are still impeding the ability to move the IMC needle amidst aspirations of communications agility.

Through the introduction of its new Mini-MBA: Integrated Marketing Communications certificate program, Rutgers Business School Executive Education (RBSEE) is extending the conversation on IMC beyond the strictly theoretical to arm practitioners with a blueprint for bringing IMC to life in their companies and organizations.

"Given our program offerings with respect to digital marketing and social media marketing, the topic of IMC is a natural extension of the marketing mindset as we seek to provide a full-range of courses that enable marketers and communicators to achieve tangible results across the board, from the highly strategic to the more tactical," said Christina Murphy, a program manager for Rutgers Business School Executive Education.

"While many recognize the need for integration across the communications spectrum (the 'why'), the actual strategic execution of this initiative (the 'how') remains seemingly elusive and that's why this program was created," Murphy said.

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TAGS: Communications Executive Education Marketing Mini-MBA