Go-go gadget buy back

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Date: 
Sunday, March 13, 2011

Dale S. Rogers, a logistics and supply chain expert and professor at Rutgers University, estimates that the secondary market for consumer electronics is worth about $13 billion in annual sales — or about 10 percent of the total consumer electronics market in the United States.

Rogers said that brick-and-mortar retailers increasingly feel threatened by online commerce and are strategizing ways to keep consumers coming through the doors. Best Buy's program, for one, requires customers to come into the store to sell back products.

"The brick-and-mortar, big-box retail store is experiencing some difficulty these days," said Rogers. "It's real easy to buy online, so these buyback programs are really a great way to get you into the store."

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TAGS: Supply Chain Management & Marketing Sciences Department Dale Rogers Faculty