Greg Jarboe's case study "Measuring the Effectiveness of News Releases" featured in Shonali Burke Consulting blog

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Monday, July 25, 2016
New Brunswick, NJ

Shonali Burke Consulting

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week's roundup.

Measuring the Effectiveness of News Releases — A Case Study

Why: "To compare the two news releases we considered a range of metrics, including the number of confirmed postings, the number of release views, and the number of tweets about each one. But we rejected those, as we consider them outputs, not outcomes," says Greg Jarboe in this Rutgers Business School case study from The Measurement Advisor.

TAGS: Digital Marketing Executive Education Greg Jarboe Jackie Scott Mini-MBA