How to Create a Company Philosophy

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Location: 
Newark, NJ
Date: 
Saturday, January 22, 2011

How to Create a Company Philosophy: Don't Put It Off Understandably, many companies set their sights on becoming profitable and delay the task of thinking hard about what they stand for and building that into their business. But experts say that founders and owners ignore crafting a philosophy at their own peril.'What typically happens is that business people will want to talk about their products, their delivery systems, their profitability models. They'll want to get right down to the nitty gritty,' says Alex Plinio, co-founder of the Institute for Ethical Leadership at Rutgers Business School.

TAGS: Institute for Ethical Leadership Ethics Leadership