Mark Burgess parallels coaching and business management in Blue Focus Marketing blog

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Monday, July 10, 2017
New Brunswick, NJ

Blue Focus Marketing

In content marketing, the similarities are readily apparent. Unlike baseball, whose basic rules have gone essentially unchanged over the years, content marketing is in a constant state of flux. Because it's a fundamentally new and developing field, the strategies that worked one day might not work the next.

This makes having a long-term strategy essential to the success of your content marketing campaign. And in fact, it's something a lot more managers should be doing. This strategy should be flexible and adaptive, but it should never stray from the brand's core mission, vision, and values.

Mark Burgess teaches on the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing.

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TAGS: Business Insights Content Marketing Digital Marketing Executive Education Mark Burgess Social Media Marketing