"Mobile wallets and credit cards with robust apps get 'cool points'" said Stacy Smollin Schwartz in WalletHub

Share this
Date: 
Tuesday, August 8, 2017
Location: 
Washington, D.C.

WalletHub

"Cool" is a subjective term that few people associate with credit cards. Sure, celebrities seem pretty sweet when they're flashing their black cards, but how cool can us common folk really look when we pull out our plastic at the gas station or grocery store?

It depends on your definition of cool. We think the coolest thing about a credit card is its ability to save you money. Other people might be more interested in fancy new card materials, custom designs or an air of exclusivity.

With these differing conceptions of cool considered, WalletHub's editors compared more than 1,000 offers (some of which are issued by WalletHub advertising partners) in order to identify the coolest cards currently on the market in two distinct categories: 1) those offering the most value; and 2) those that are the coolest looking.

"The design of the card can be 'cool,' beautiful or interesting, when you happen to catch it coming in or out of your friend's wallet, but I think what makes it 'cool' enough to proactively share with a friend is it mobile experience. Mobil wallets and credit cards with robust mobile apps get 'cool points.'"

Stacy Smollin Schwartz, professor of marketing at Rutgers Business School

Full Article

TAGS: Marketing Stacy Schwartz