For parents with active young children who like to go to parks and playgrounds, encountering an improperly sized swing set could be dangerous.
Thankfully, Westford resident Stephanie Slattery has come up with a solution for children who lack the balance needed to not fall from a swing.
Slattery invented the Swingsafe after her son Eric, now 3, couldn’t stop himself from falling off the swings at the Edward’s Beach playground in Westford.
But Slattery couldn’t bring her product to market without a supplier.
“Finally, I found a private investor who just so happened to get my email,” Slattery said, “I really was about ready to give up because it had been about a year with nobody calling me back.”
Her new business partner, Braun Kiess, was first introduced to Slattery’s idea in October 2013, when Slattery sent an email introducing herself and her idea to a swing set company owned by Kiess in New Jersey called Rainbow Direct.
Kiess is the chief financial officer at Robotics Systems & Technologies and also an adjunct professor of finance and entrepreneurship at Rutgers Business School, so his experience has proven invaluable to Slattery.
“My partner, Dr. Ben Sopranzetti, and I have helped more than 20 companies bring their products to market,” Kiess said, “We enjoy this work so much that we started a firm about five years ago called Partners2Market LLC that assists entrepreneurs in bringing their invention to market.”
Kiess and Sopranzetti provide angel funding, valuation, advisory and managerial services to entrepreneurs in a diverse range of industries.
“I am honored to be a part of this enterprise that is focused on helping children play more safely, and I am delighted to be working with such genuine people that have integrity and are doing this for all the right reasons,” said Ben Sopranzetti in an email, who also teaches at Rutgers Business School as an associate professor of finance.