Rutgers Business School website declared one of the top 50 B-School websites worth visiting
MBA Programs.org named Rutgers Business School’s website one of the “top 50 B-School websites worth visiting.” The report identified business school websites that “serve as a virtual home for the school’s broader community where students (past, present and future) can connect with faculty and business leaders.”
Rutgers Business School launched a revamped website in February 2011 seeking to create one-click navigation from the home page to high-traffic web pages. “Utilizing Google Analytics, we brought all the key pages prospective and current students want to find to the home page,” said Daniel J. Stoll, Director of Communications and Marketing at Rutgers Business School. “Habits are always changing, so we are constantly adding innovative features to make information on the website more accessible,” said Stoll.
Recent enhancements include integrating Google as an option for searching the website and using tags to link relevant events and news stories related to programs, academic departments, and research centers.